Source: The Paper
In order to actively implement the national "rural revitalization" strategy, accelerate the process of agricultural and rural modernization, and adhere to the public welfare tradition of MBA students of Communication University of China, from July 18 to July 19, 2022, the 2022 MBA "Rural Revitalization" public welfare activity team of China Transmission 2022 came to Henan "Ruyang Luliai" scientific research base to conduct social practice and open the first research trip to Ruyang Countryside.
Leaders of Ruyang County Bureau of Commerce and representatives of entrepreneurs held a discussion with the Zhongchuan MBA Public Welfare Activity Group
It's the height of summer, and everything is flourishing. Walking into the countryside of Taoying Town, Ruyang County, the fragrance of wormwood fills the air, making people feel relaxed.
Ruyang Luliai planting base
Here, the only sweet wormwood in China is planted - "Ruyang Luli Ai". According to legend, in the early years of the Western Han Dynasty, Mr. Lu Li collected local wormwood and made moxibustion to heal the wounds and diseases of the people, and vigorously promoted the art of moxibustion. In order to commemorate the spirit of Mr. Luli hanging pot and Ze was born, the wormwood here was named "Luliai".
In Ruyang County, Luliai has been cultivated for more than 2,000 years, and is a well-known selenium-rich wormwood in China, which was approved as a geographical indication of agricultural products by the Ministry of Agriculture in 2017 because of its non-replicable regional and product characteristics.
Today, the people of Ruyang inherit and carry forward the spirit of "great love" of Mr. Luli, so that this small wormwood has become the "happiness grass" of the surrounding villagers. Ruyang County gives full play to the advantages of good mountains and good water, relies on traditional planting technology, vigorously expands the health care function of traditional Chinese medicine in wormwood, and continues to promote the high-quality development of the wormwood industry. Small wormwood has become an important starting point for driving the masses to increase income, and "Ruyang Luliai" has become a brand business card for Ruyang County to practice "rural revitalization".
"Little wormwood" is made into a big industry
"Holding the Ai banner in hand beckons Hundred Blessings, and the door hangs a sword to cut off a thousand evils." Wormwood is a traditional medicinal plant on the mainland. Ruyang, surrounded by mountains on all sides, has unique geographical and climatic conditions. Luliai is mainly distributed in the Shangshan Mountains of Ruyang and the northern and southern foothills of the Great Tiger Mountains. In the reserve, the vegetation is dense, the soil humus is rich, the organic matter content is high, it belongs to the volcanic rock geology, the surface soil and water are rich in minerals and trace elements strontium, zinc, selenium, boron, etc., these unique natural environment and geological structural conditions make the trace elements in Luliai higher than other wormwood, of which the content of eucalyptus extract extract is higher than that of the national pharmacopoeia standard by more than 3 times. Wormwood grown in this environment has thick leaves, mugwort fibers and a long, aromatic smell. The penetrating power of various minerals produced by the combustion of Luli Ai is different, which promotes the penetration of medicinal ingredients such as eucalyptus extract when burning, and the effect of moxibustion is better.
Ma Min, head of the Luliai Scientific Research Base, introduced the knowledge of wormwood to the members of the public welfare activities
Ma Min, head of the Ruyang Luliai Scientific Research Base, introduced that the planting area of Luliai has reached 10,000 mu, and the annual output of wild harvesting and planting is more than 30,000 tons, and the output value is 450 million yuan. Supporting the employment of more than 2,000 households in nearby villages and towns, it has promoted related health industries such as planting, breeding, production and health maintenance. We learned that under the impetus of the agricultural department of Ruyang County, from the past family workshop-style research and development, production, through continuous exploration, gradually formed the "party branch + company + cooperative + farmer" Ai industrial model, driving the economic development of nearby villages. The Luliai Scientific Research Base purchases more than 1,000 tons of wormwood every year, guides farmers and poverty-alleviated households in surrounding townships to plant Luliai, and the purchase price is higher than 10% of the general market price, mobilizing the enthusiasm of farmers to plant Luliai and promoting farmers' income to increase income and become rich.
In recent years, led by the Ruyang County Party Committee and the county government, it has actively promoted the cooperation between Luliai production enterprises and the Wormwood Professional Committee of the Chinese Association of Chinese Medicines, the China Association of Traditional Chinese Medicine and Health Care, the China Wormwood Industry Association, well-known universities and other scientific research units to carry out mugwort industry cooperation, and more than a dozen well-known experts have participated in the promotion of Ruyang Ai industry in terms of wormwood seedlings, pest control, new product research and development, technical training, international cooperation, etc., relying on the scientific and technological innovation advantages of scientific research institutions, strengthening the transformation and research of scientific and technological achievements.
Ruyang Luli Ai Chen Ai storage plant
Ma Min told the members of the "Rural Revitalization" activity team that the Ruyang Luliai Scientific Research Base has become a demonstration base for science and technology projects in Henan Province, and the Ai industry has also become a demonstration project for rural revitalization in Ruyang. It is understood that based on the excellent quality of Luli Ai, more than 300 kinds of series of moxa products such as moxa, moxa, moxa pillows, moxa products and moxibustion instruments have been developed, which has a high reputation and reputation in the domestic moxibustion industry, and has driven planting, production, processing, research and development, moxibustion health and a large number of related health industries.
Ruyang Luliai more than 5 years Chen Ai storage area
Ma Min introduced that the Luliai Scientific Research Base has always been a demonstration base for the revitalization of Ruyang Rural, and there are three plans for the future, one is to continue to encourage and drive villagers from surrounding townships to work in the factory; The second is to encourage villagers to plant wormwood, appoint scientific research experts and technicians to each household to guide the planting and harvesting of wormwood, and all the wormwood planted by villagers is committed to purchase; The third is to create a development model of agricultural culture and tourism, and improve the industrial chain of deep processing of products, wormwood culture and wormwood tourism.
Workers in the Ruyang Luliai workshop are bagging the mugwort
"Little wormwood" turned into a farmer's treasure
"It is already a thousand mountains and green, and it is advisable to take advantage of the east wind to raise the sails." From the source of seedlings to the expansion of sales channels, Ruyang Luliai Scientific Research Base has created an efficient and safe wormwood industry chain. Mainly produces wormwood, wormwood, wormwood essential oil, wormwood quilt, wormwood foot bath bag and other series of wormwood products. Now it has developed into a whole industry chain entity enterprise integrating the production and research and development of ai products, scientific and technological innovation, and online and offline sales.
Workers in the production workshop of Ruyang Luliai make mugwort by hand
In recent years, the LuliAi Aid Agricultural Employment Base has placed more than 200 employees from low-income households, the disabled, laid-off workers and other types, and radiation has driven more than 4,000 nearby villagers to find employment nearby. Workshop employees told the members of the public welfare activities that their working hours were relatively flexible, with monthly incomes ranging from 3,000 yuan to 6,000 yuan.
Locally, moxibustion therapy has become popular. Ruyang Luli ai products, excellent quality, excellent characteristics, rich in selenium and fragrance, its various types of deep processing products have been radiated to 19 provinces, autonomous regions and cities across the country, has been well-known domestic Traditional Chinese medicine experts and the majority of consumers praise, in the domestic moxibustion industry has a high reputation and reputation.
The person in charge of the Ai Maternity Office of Ruyang Luli introduced Ai Pillow to the members of the public welfare activity
According to the leader of the Ruyang County Bureau of Commerce, the county government is vigorously promoting the planting and development of Ruyang Luliai in order to increase farmers' income around agricultural efficiency. At the same time, we will increase policy support and promote the construction of luliai standardization bases, deep processing, brand protection development and quality and safety system construction. In addition, it is also necessary to vigorously carry forward the brand effect, actively expand the domestic and foreign markets, and gradually promote the production and scientific research and health care of Ruyang Luliai.
Rural revitalization is a national strategy, and Henan Province has successively issued relevant policies to support rural characteristic industries. The leaders of the county commerce bureau told us that in accordance with the deployment of the county party committee and the county government, the industrial development of Ruyang Luliai is combined with ensuring that the people increase their income and become rich, with the promotion of rural industrial upgrading, and with the promotion of traditional rural culture, and is committed to promoting high-quality and efficient agriculture, livable and livable in rural areas, and improving the quality and efficiency of wormwood products. The government plays a role as a bridge, builds a platform for exchanges and cooperation, truly does a good job in the AI industry, makes farmers rich and prosperous, consolidates the results of poverty alleviation, and truly achieves a well-off society in an all-round way.
"Little wormwood" has become a new "engine" for rural economic take-off
Inheriting the moxibustion culture and promoting the wormwood industry is both a dream and a responsibility. The leader of the county commerce bureau said that in the future, financial policy support will be strengthened to systematically solve the problems and deficiencies of Luliai germplasm resource protection, deep processing, scientific and technological innovation and brand promotion. With the deep processing of wormwood as the core business, it will, as always, breed good seedlings, plant good wormwood, do a good job in the wormwood industry, and effectively promote the development of local agriculture.
Muscularis products produced by Ruyang Luliai Scientific Research Base
At the same time, with Ai as the "media", we will promote the integrated development of leisure agriculture and cultural tourism industries, and vigorously implement the development strategy of transformation and upgrading. Through the development of the ai industry, the employment and income increase problems of nearby villagers have been solved, and all low-income farmers in the town have achieved the goal of planting wormwood to get rid of the low and become rich, which has set a benchmark and demonstrated the work of helping farmers with rural specialties across the country. Ruyang County continues to increase the protection of wormwood planting, plans to build a high standard of Luliai standardization demonstration base, brand display, leisure experience, and deep processing as one of the "Luliai Traditional Chinese Medicine Health Care Base", and promotes the integrated development of the primary, secondary and tertiary industries in Luliai.
In the production workshop of Luyang Luliai, the workers are all nearby villagers
How to make the foundation of poverty alleviation more solid and the results more sustainable? Multi-channel employment promotion is an important way to solve this problem. The leader of the Ruyang County Bureau of Commerce said that in accordance with the requirements of the general strategy of rural revitalization, the Ruyang County Party Committee and the county government will continue to promote the "township sages" to return to their hometowns to start a business in the next few years, and make the rural industry bigger and stronger; In the context of the general growth of the income of urban and rural residents, continue to expand domestic demand; Continue to improve the lives of the people who have been lifted out of poverty in the revitalization of rural areas. This requires the determination of leaders at the county, township, and village levels to make unremitting efforts and make contributions for a long time.
Rural revitalization and industrial prosperity are the key. It is understood that in recent years, Ruyang County has regarded industrial prosperity as an important starting point for rural revitalization, based on local realities, given full play to the advantages of the natural environment, actively guided villages to develop characteristic industries, and made special and excellent products, sweet potatoes, shiitake mushrooms, eucommia, peanuts and other characteristic leading industries, effectively boosting farmers' income, and striving to paint a new picture of rural revitalization.
During the two-day inspection activity, the 2022 MBA Rural Revitalization Public Welfare Activity Project Team of China Transmission walked into the "Ruyang Luliai" scientific research base to investigate the current situation of rural culture and rural industries in Ruyang County through holding discussions, visiting interviews, shooting records and other methods. After the end of the practical activities, the group members will divide and cooperate according to their own expertise, and use their advantages in media communication and marketing promotion to contribute to the revitalization of Ruyang Countryside.