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"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

author:Longyan release

Shanghang dried radish is one of the "eight dried radishes in western Fujian".

"Shanghang County Chronicles" and related information records

It was famous as early as the early Ming Dynasty

It has a history of more than 600 years

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲ Shanghang dried radish

Since May 2015

"Shanghang dried radish" won

After the National Geographical Indication Certification Mark

Shanghang dried radish obtained one after another

Honorary title of "Chinese Cuisine",

Products protected by geographical indications of agricultural products of the Ministry of Agriculture and Rural Affairs

and other honors

Its production technique

Included in 2022

The seventh batch of provincial intangible cultural heritage representative projects

Recently

Shanghang continues to actively develop the potential of the dried radish industry

Adhere to organizational guidance, scientific planting,

Innovate the form of sales

The dried radish industry will be bigger and stronger

recently

Center for Quality and Safety of Agricultural Products, Ministry of Agriculture and Rural Affairs

Published

The first batch in 2024

National famous, special and excellent new agricultural products publicity

Among them, Shanghang dried radish is planned to be selected

How do you make a little dried radish?

Let's take a look

Large-scale production is the only way to produce output

Tupu Village, Lincheng Town, Shanghang County, is one of the main production areas of Shanghang dried radish in the "Eight Dry Trunks of Western Fujian", and is the province's "one village, one product" dried radish planting and production base, the village has more than 140 households planting radish, planting radish area of more than 240 acres, according to incomplete statistics, this inconspicuous radish brings nearly 60 million yuan of output value to the local area every year.

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲Tupu radish is dried

Lincheng town management staff told reporters: "Tupu Village grows radishes in households, pickles them into dried radish, and after making finished products, the enterprise packaging, transportation and promotion, and implements high-yield, high-quality, high-efficiency, green pollution-free standardized cultivation technology planting. ”

With the help of organizational strength, the inconspicuous dried radish that was planted scattered in the past and mainly sold privately was transformed into large-scale production, forming a joint force and effectively improving the yield. Since the establishment of a professional cooperative in April 2022, the output value of radish in 2023 has increased by 20% compared with 2022.

Scientific management turns "native ginseng" into "rich treasure"

"In 2014, we invited Fujian Agriculture and Forestry University and Longyan University to jointly develop a series of ready-to-eat dried radish food, and developed a total of 12 varieties of dried radish, diversifying the product form of radish and making it easy to sell. Tupu village cadres said.

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲Different kinds of dried radish products

Through scientific measures such as building modern agricultural facilities and inviting experts to carry out technical training, Tupu Village has effectively increased the local radish yield, optimized the quality of radishes, enriched the types of radish products, and expanded the market.

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲Tupu planting dried radish site

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲Tupu dried radish processing site

Yield is up

The quality has been improved

There were many kinds of kinds

How do I sell it?

Only by keeping pace with the times can we seize the trend of the times. As early as 2021, Tupu relied on supply and marketing cooperatives to establish a live broadcast base for the revitalization of the dried radish industry in Shanghang, and through vigorously developing live broadcast delivery, same-city distribution and other businesses, the "online and offline" synchronous sales of dried radish will be realized, and the sales volume in 2023 will be about 10 million, mainly used for meals on the airline, and truly realize the perfect transformation from "native ginseng" to "fortune treasure".

The combination of agronomy and radish radish is more popular

In March last year, more than 200 people from Pingpu Primary School in Jiaoyang Town, Shanghang County carried out research activities in the Shanghang Dried Radish Skills Learning Center.

In 2020, Shanghang County established the "Shanghang Dried Radish Skills Transmission Center", an intangible cultural heritage of Fujian Province in Tupu Village, in the labor education practice base of primary and secondary schools in the county, to tell the story of the source of dried radish to the visiting public, and introduce the production process of planting, pickling, drying and hiding, so that more people can understand the production process of Shanghang dried radish.

"Native ginseng" → "treasure of wealth"🤩! How does a little radish achieve transformation?

▲Students experience the process of making dried radish

In the process of science popularization, students can not only learn about the production of dried radish through the instructor, but also experience it on the spot and learn about the planting and production of radish. According to statistics, the skill transfer center receives about 20 sessions of teachers and students from various schools every year, with more than 20,000 people, and through the interesting mode of combining agriculture and science, it has made the popularity of dried radish products very well.

Tiny turnips

There is a huge potential hidden

Not only can it be healthy

Bring people a treat on their taste buds

It has also brought huge industrial value to Shanghang

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