preface
If the "Grape Wine Luminous Glass" describes a kind of luxury and prosperity, then "Wooden Shoes Cheese Tulip" is a peculiar Dutch style. Henri Willig, located in katwoude, a small town in the province of North Holland, has not only transformed from a simple dairy farm into a leisure center attracting domestic and foreign tourists, but also developed a whole industrial chain of production, processing and sales through the production of cheese on farms, successfully exporting this "Dutch specialty" to 75 countries and regions around the world.
Dutch cheese
In the Netherlands, in addition to windmills, wooden shoes and other tourist products, tulips and cheese are well-known or everywhere in the streets. Compared with the ups and downs of the national flower, the "cheese kingdom" and "the land of dairy cows" are more deeply rooted in the hearts of the people.
Dutch cheese has a long history, the origin can be traced back to thousands of years ago, at first only the stomach of livestock to preserve dairy products, and later after in-depth research by explorers and scientists, people extracted bacteria from the stomach of livestock, yogurt into solid and liquid two forms, this is the birth of cheese.
With the change of the times, Dutch cheese has also been continuously developed and changed before and after, and now the mainstream 10 kinds of cheese are:
1. Gouda Holland: A semi-hard Dutch cheese, which is made from milk from Dutch farms and is one of the most popular cheeses in the world;
2. Leerdammer: A soft, smooth, elastic Dutch cheese that tastes mild, sweet and nutty, and is generally used in sandwiches, salads and various cooked dishes;
3. Traditional Amsterdam cheese (Old Amsterdam): A bada dry cheese, which is made from pasteurized milk. This cheese is perfect for pairing with pistachios, salads, and can also be chopped on top of soups or used in sandwiches;
4. Edam Holland: A unique cheese derived from the traditional Dutch cheese making method in the 17th century, which is formed by the good climatic conditions around it, which is one of the most famous cheese brands in the Netherlands;
5. Boerenkaas: A farmhouse cheese that is produced using raw milk that is not pasteurized by the farm's own animals, and can be made with goat, sheep or buffalo milk in addition to milk, with the addition of different seeds, herbs and spices. Generally suitable for pairing with beer and full-bodied red wines;
6. Maasdam cheese :is a traditional Dutch cheese made of milk, semi-hard cheese, waxed on the outside, high in fat, mild in taste, with some nuts, butter and sweetness;
7. Gouda cheese (Gouda): is the Netherlands's most representative, the most famous yellow wave cheese, its annual output accounts for about 50% of the total production of Dutch cheese, this is a very good melted cheese, the appearance to yellow sinking, the surface can have yellow, red, brown, black and other different colors of thin wax, milky flavor is more popular;
8. Classic Pasteurized (Beemster Classic): Is made of milk, pasteurized, and aged at least 18 months more than semi-hard cheese, this cheese texture is firm, smooth and creamy, strong aroma, suitable for pairing with sandwiches or white wines;
9. Prima Donna cheese: is a kind of Dutch dry cheese, which is a kind of cheese with a hard texture, crystalline particles and full taste formed by pasteurizing raw milk and aging;
10. Goat cheese (Hollandse geitenkaas): is a semi-hard white cheese, it is made of pasteurized cream or completely made of defatted, semi-nonfat, full-fat Dutch goat milk, this cheese has a soft taste, mild taste, fat content between 50% and 60%, this cheese has won many awards internationally, and has become one of the Dutch specialties;
History of henri Willig
Henri Willig is both the name of the brand and the name of its founder, Henri Willig was born into an ordinary dutch farmer, the only son of five children in the family, henri Willig's parents have a dairy farm in the north Dutch town of Katwoude, where he grew up.
In 1974, Henri Willig and his wife Riet took over his father's farm, and then he had the whim to make cheese on the farm himself, so Henri Willig began to sign up to learn the cheese-making process, and soon he was producing cheese on his own. Such a simple family dairy farm, with the "help" of the surrounding idyllic landscape, has become the preferred destination for cheese lovers.
As the farm continues to grow, Henri Willig has gradually perfected the entire industrial chain around the cheese dairy industry: from animal forage, animal care to cheese factory production, cheese quality assurance, as well as offline cheese shops and online cheese shops, forming an integrated development.
Henri Willig production system
Henri Willig offers a wide variety of cheeses, with a cheese factory producing around 5,500 tons of cheese per year. And the raw material is the key to high-quality cheese, so Henri Willig not only produces it on the farm in-house, but also imports it from external suppliers:
1. External suppliers
Henry Willig works with about 60 Dutch milk suppliers who offer regular, organic, biological milk, goat milk and goat milk. Externally sourced raw materials, Henri Willig screens them according to strict quality standards, regularly collects test samples and performs chemical and microbiological analyses.
2. On-site cheese farm
There are now three in-house cheese farms within the Henri Willig system: Jacobs Hoeve Katwoude, Alida Hoeve Volendam, and Catharina Hoeve Zaanse Schans.
1) Jacobs Hoeve Katwoude: This is a famous cheese production site in the province of North Holland, surrounded by a typical North Dutch countryside environment, with simple rural customs, harmonious coexistence between people, animals and nature.
Note: In addition to the regular milk source, this farm also produces organic milk sources.
2) Alida Hoeve Volendam: This farm mainly provides milk sources and production of delicious sheep and goat cheese.
3) Catharina Hoeve Zaanse Schans: This farm produces and produces milk sources such as Gouda, goat and vanilla cheeses.
Henri Willig machining system
Different cheeses have different processing links, and different brands have different processing secrets, but all processing processes must meet certain standards. For example, Henri Willig processes cheese on three farms, and each link is meticulously considered: curds are made from milk, cheese is made from curd, and all cheese processing processes are monitored in accordance with the guidelines of the food safety system HACCP, BRC (British Retail Federation) and IFS (International Food Standards) to ensure that the quality and safety of the cheese produced not only meet domestic standards, but also meet international food quality requirements.
Henri Willig sales system
In the entire industrial chain, the sales system not only undertakes the production and processing system, but also the key to the continuous circulation of the entire industry. The strength of Henri Willig's sales system is not only reflected in the physical stores throughout the important tourist and transportation fortresses in the Netherlands, but also in its well-established online shopping mall.
1. Offline store
Henri Willig's offline stores are located in the Dutch capital, a famous international city (Amsterdam); There are about 17 famous sightseeing cities in the Netherlands (Delft), the seat of the central government of the Netherlands, the residence and office of the king of the Netherlands (The Hague), and the trading town (Eaton).
These offline physical stores not only sell a variety of cheeses, such as pure cheese or add other fennel, pepper, pepper and other seasonings, but also in the store to make cheese live demonstrations, in addition, all stores will also tailor gift packaging for customers, high-grade wines, provide a variety of cheese recipes.
2. Online shop
Henri Willig's online shop not only displays a wide range of cheese products, but also sells cheese tools, cheese products, specialties, milk and processed cheese foods (crackers and desserts).
Henri Willig's online shop not only provides customers with quality protection, but also after sending orders, automatically sends customers traceable goods email information, the entire online purchase process: ordering, shipping, signing, have a complete system, and if you want to buy a cheese store or cheese farm in a certain item, and the online store does not have it, you can always contact the official customer service feedback by email.
Henri Willig's leisure system
Both Henri Willig's brick-and-mortar store and his cheese farm are integrated into a leisure tourism system on a commercial basis, such as:
1. Cheese tasting activity
Every day between 2:00 p.m. and 4:00 p.m., Henri Willig will hold a cheese tasting session, where a team of experts will explain the cheese-making process, and at the same time, a short film of various traditional crafts will be played, followed by at least 5 cheese tastings with mustard sauce and dip sauce, accompanied by 2 glasses of wine, beer or drink, so that the participating tourists have a clear and profound feeling about cheese making, cheese types, cheese taste, and participate in the cheese tasting meeting, which is also known as the "Bud Tour on the Tip of the Tongue" ”。
2. Dutch characteristic homestay
For a truly north-Dutch countryside and a cheese farm in the Katwoude countryside, Hoeve Chapeau B&B caters to these needs.
This is the family asset of Henri Willig, which has changed from a cattle farm to an organic farm today, and Hoeve Chapeau is important to the entire Henri Willig cheese brand system.
Hoeve Chapeau is a unique Dutch country house with an open kitchen, a warm garden room, fully equipped meeting rooms and a variety of rides considering visitors of different ages, etc., so that everyone can fully experience the tranquility and beauty of the Dutch countryside wilderness.
3. Cheese knowledge popularization
The cheese shop in Henri Willig is not so much a store as a small multi-purpose store. Because in each henri Willig physical storefront, there will be a salesman in Dutch clothes to patiently answer visitors with various cheese knowledge; The on-site cheese making process allows tourists to increase their knowledge and have a more comprehensive understanding of cheese while playing and shopping.
Note: Some stores also have cheese delicacies served, which visitors can taste or buy on the spot.
4. Cheese farm wooden shoes making
Wooden shoes are the representative of the Dutch national essence, the most folk crafts, and the epitome of Dutch folk culture. Although most wooden shoes are now tourist souvenirs, this fashion, which represents a period, has deeply influenced the traditional culture of the Netherlands. In henri Willig cheese farm, in addition to visiting the cheese making process, close contact with animals such as cattle and sheep, wooden shoe making technology, wooden shoe processing workshop is also open to the public, visitors can watch the wooden shoe carving process in the farm, feel a simple piece of wood after the shoemakers carved, into the whole process of exquisite crafts.
Learn from and think
1. The development of the whole industrial chain of family farms
The development of ecological agriculture with family farms as the main body is a strategic choice for the development of contemporary agriculture in the mainland, but due to problems such as land, funds and policy implementation, many family farms are facing problems of one kind or another. The improvement of the henri Willig family farm from a simple cattle farm to a cheese industry system is a change in business philosophy and a breakthrough in finding the direction of the market. They not only revitalize the idle resources of the farm through cheese production, so that the farm natural resources and cheese and other characteristic agricultural products become an important attraction for leisure tourism, but also lay the foundation for the ecological multi-functional farm that integrates the first, second and third industries, and at the same time, through the Internet platform, open online sales channels to solve the problem of unsalable or difficult to sell agricultural products. In this way, the integration of production, processing, sales and after-sales service and other aspects has made an effective guarantee for the establishment of the entire brand and market expansion.
2. Extension of the supply chain of leisure farms
Based on the characteristic industries of the countryside, the construction of the farm into an eco-tourism area integrating planting, picking, vacation, leisure, sightseeing and other functions seems to be the theme of the current leisure farm. However, if you simply consider increasing the leisure function or farm multi-functionality, you will often not lose it, and it is easy to form a "one-leaf obstacle" effect. Therefore, the healthy operation of leisure farms cannot be separated from the market, let alone independent existence of "industry", so it is necessary to think from the source from the supply chain of farm characteristic advantages and characteristic agricultural products, reduce operating costs and increase farm income on the basis of protecting the rights and interests of consumers. For example, Henri Willig Farm not only relies on sheep milk and cow milk produced on its own farms, but also forms a strong, low-cost supply chain system through cooperation with surrounding farmers and merchants.
3. Construction of leisure agricultural e-commerce system
Using the Internet platform as the carrier, the e-commerce system for agricultural products has become more and more mature to reduce the intermediate trading links of agricultural products and shorten the distance between consumers and suppliers. With the huge impact of the new coronavirus pneumonia on the global economic environment, the agricultural e-commerce system has also extended from the original product e-commerce to content e-commerce and service e-commerce. Therefore, the future leisure agriculture e-commerce system is not only the sales channel of characteristic agricultural products, but also the predetermined channel of leisure agricultural services, and it is also one of the important directions of the entire leisure agriculture reform and supply-side reform.
Article source: Village Rally Number Editor: One Degree
Rural Assembly Number: Self-run media of Beijing Urban and Rural Strategy Research Institute. Shouldering the mission of "solving the puzzle of rural revitalization, exploring the way of industrial integration, and shaping the beauty of local idylls", it has deeply cultivated the fields of rural industrial upgrading, beautiful rural construction, and integration of agricultural culture and tourism, and disseminated new ideas, new concepts and new models for rural development in the world. Build a self-media information exchange platform, a smart innovation podium, a rural industry stage that comprehensively empowers the sustainable development of rural areas, and a publicity and promotion booth. Provide rapid and effective knowledge transfer services for builders committed to rural development, and realize the beautiful vision of village-enterprise interdependence, jingtian and urban-rural integration