Roewe launched the "Rong Tornado" large-scale price reduction, and the D7 DMH flight broke the record
"Voyage 1962 km! In mid-April, a piece of news from Roewe caused an uproar in the car circle. It turned out that Roewe's D7 DMH plug-in hybrid model set a record for the highest mileage of a self-owned brand B-class car in a challenge race from Lanzhou to Shanghai.
This amazing achievement not only demonstrates Roewe's strength in the field of new energy technology, but also a strong proof of its brand strength. As an independent brand that started late, Roewe has been trying to catch up with the pace of joint venture brands. And this record-breaking feat undoubtedly allowed it to win the first opportunity in the fierce market competition.
The ultra-long voyage of the D7 DMH is just a microcosm of Roewe's recent large-scale price reduction activities in the "Rong Tornado". In this storm, many popular models of Roewe will drop by 20,000 yuan, bringing real price concessions to consumers. For example, the price of the D7 DMH is only 105,800 yuan, the D7 pure electric model starts at 120,000 yuan, the RX5 PLUS SUV starts at 79,900 yuan, and the i5 compact car starts at 49,900 yuan.
This action aims to show the strength and determination of the Roewe brand by directly reducing the price but not reducing the configuration, and forge ahead in the technology and price war. For Roewe, this is undoubtedly a brand statement, but also a sincere work for consumers.
Roewe is favored for its technical strength and quality selling point
If the D7 DMH can create a 1962km driving miracle, it is thanks to its advanced DMH super hybrid system. This system perfectly integrates the 1.5T engine, two electric motors and a patented clutch to achieve efficient power recycling and greatly improve the energy efficiency of the vehicle.
The D7 DMH also has a large 18.4 kWh battery pack, which allows it to travel up to 120 km in pure electric mode. The D7 DMH features an innovative powertrain design that makes the vehicle lighter and has an aerodynamic drag coefficient of only 0.29Cd, further extending the range.
In addition to the D7 DMH, Roewe's other models with price cuts this time also have outstanding product power. THE RX5 PLUS, FOR EXAMPLE, FEATURES A SOLID MODULAR CHASSIS ARCHITECTURE THAT ENSURES EXCELLENT HANDLING AND SAFETY. The 2.0T engine is mated to a 7-speed wet dual-clutch gearbox, providing it with a strong power output.
IN TERMS OF INTERIOR, THE RX5 PLUS IS ALSO NOT HUNGRY. It provides a 12.3-inch digital LCD instrument, a 10.4-inch central control screen and other technological configurations, and the seat ventilation and heating function also makes the ride experience more comfortable. The RX5 PLUS also has an extra-long wheelbase of 2035mm, allowing platoon occupants to enjoy generous legroom.
In addition to the RX5 PLUS, other models in the Roewe family, such as iMAX8 and i5, have also won the favor of consumers with their excellent product strength. The iMAX8 MPV is known for its luxurious and comfortable ride, while the i5 compact car has a sleek and sporty exterior design.
From aviation capacity to power output, from intelligent technology to passenger space, every model in the Roewe product line shows the increasing strength of its own brand. This is exactly where the confidence of Roewe's "Rong Tornado" activity lies.
Roewe makes efforts in the independent brand market and the future can be expected
Through this large-scale price reduction activity of "Rong Tornado", Roewe has undoubtedly set off a lot of waves in the independent brand market. As a rising star, Roewe's move is undoubtedly a direct challenge to the joint venture brand.
In recent years, the development of independent brands has been changing with each passing day. GAC Trumpchi, Geely Automobile and other brands continue to launch high-quality models, and have made great progress in product strength and brand influence, which has brought a lot of pressure to the joint venture brand.
Self-owned brands also have a natural advantage in price. On the one hand, they don't have to pay as much as joint venture brands for technology use; On the other hand, local production has also led to a significant reduction in costs. Self-owned brand models tend to offer better value for money in the same class.
Roewe's "Rong Tornado" activity this time hopes to further enhance its competitiveness by reducing prices. From aviation capacity to intelligent configuration, from power output to riding space, each model in the Roewe product line has shown the strength to compete with the joint venture brand.
In order to make greater breakthroughs in the independent brand market, Roewe still needs to continue to make efforts in product quality and service experience. The accumulation of joint venture brands in these aspects over the years still gives them certain advantages. However, judging from the current development trend, the overall strength of independent brands is increasing, and it is expected to shake the market position of joint venture brands in the future.
For consumers, the rise of independent brands is undoubtedly good news. Under the squeeze of joint venture brands, independent brands will have to make greater concessions in product power and cost performance to bring more benefits to consumers. We have reason to believe that in the near future, the automotive consumer market will become more active and more consumer-friendly.