Tourism industry withstood the test to find a breakthrough (new economic orientation, stabilize the main body of the market)

Source: People's Daily

Since the beginning of this year, as a contact, agglomeration and liquid industry, the tourism industry has been continuously affected by the epidemic, and some enterprises have experienced operational difficulties. At present, many practitioners are actively exploring and responding flexibly, and many places and departments continue to introduce relevant relief policies. Many readers and netizens have made comments and suggestions on this through channels such as the "Leadership Message Board" of the People's Network, reflecting difficulties, and relevant local departments and units have actively replied to handle it, and some of these problems have been properly resolved.

Inner Mongolia——

Enterprises in difficulty can apply for deferred payment of relevant fees and make targeted awards and compensation for the tourism industry

Travel agencies are an important part of the tourism industry, associated with hotels, restaurants, scenic spots, business districts, fleets, tour guides, aviation, railways and so on. At present, some travel agencies are facing difficulties and hope that relevant departments will introduce effective support measures.

"Before, I mainly did ground connection, and the reception volume increased year by year, and the income has been good." Zhang Jianwei is the head of Yida Travel Agency in Hohhot, Inner Mongolia Autonomous Region. Some time ago, affected by the local epidemic, the tourism reception in some parts of Inner Mongolia was suspended, and he was a little worried, so he left a message on the People's Network.

Three days later, the staff of the Department of Culture and Tourism of the Inner Mongolia Autonomous Region replied with the relevant departments and made suggestions from various aspects. "Stable post subsidy policy, we can each receive 600 yuan per month." All personnel medical insurance is borne by the city 50%, social security, unemployment insurance, etc. are exempted. Travel agents are also exempt from partial tax. Zhang Jianwei said.

"With these policy guarantees, we can operate normally and the impact is not as serious as expected." Zhang Jianwei said that he also applied for a full refund deposit for the travel agency.

Zhang Jianwei adjusted the business direction of travel agencies in a timely manner and accepted tourists through the Internet, "We launched 'customized tours' to attract young people online." Tailor the lines and services to their preferences. ”

"Since you can't pick up tourists, let the travel agency go out." According to this line of thinking, travel agencies have developed "small group tour" services in a number of low-risk areas, Zhang Jianwei introduced, "For example, from the Spring Festival to the 'May Day' holiday, we mainly receive tourists who go to Hainan for vacation, operate online 'air ticket + hotel' business, and the income is OK." ”

The Department of Culture and Tourism of the Inner Mongolia Autonomous Region held a meeting to discuss with the operators how to promote the recovery and development of tourism. At the same time, the Hohhot Municipal Bureau of Culture and Tourism has studied and formulated targeted reward and compensation policies, increased support for the organization of outings, urban tours, and regional tourism development, and helped travel agencies resume production.

"Now, many scenic hotels have drained traffic through social platforms, made group purchase discounts, and pre-sale product orders have increased significantly." I also plan to try the order 'expired refund, lossless refund, anytime refund' to make it safer for tourists to spend. Zhang Jianwei said.

Yunnan——

The development of "cloud tourism" brings new opportunities and strives to promote the recovery of tourism

Every year in mid-April, it is the traditional festival of the Dai and other ethnic minorities - Songkran Festival. In previous years, folk activities such as water splashing and dragon boat racing have attracted tourists from all over the world to come and appreciate the charm of local festival culture.

Before this year's festival, a number of tourism and related industry practitioners in Xishuangbanna Dai Autonomous Prefecture in Yunnan Province sent a letter to the editors of this newspaper, expressing their ardent expectations and demands for the celebration of the festival. In this regard, the staff of the Xishuangbanna Prefecture Cultural and Tourism Bureau replied that according to the requirements of epidemic prevention and control, a series of activities such as the "Cloud Songkran Festival" were held this year to drive shopping and other cultural tourism consumption in an online way.

"On the clouds" splashing water carnival, "catching up", intangible cultural heritage display... Through online live broadcasting, this year, people across the country "stayed at home" to carry out the Songkran online carnival, and the number of participants in the live broadcast reached 130,000.

"Hello everyone, I'm Xiaoyu! Today, we are going to the birthplace of the dai peacock princess story, that is, Mengyuan, the hometown of the baojiao cattle. In the live broadcast footage of the "Cloud Over Songkran Festival" series of activities, Xiaoyu, a Dai girl, walked into the scenic spot and took netizens to visit 13 local scenic spots, telling traditional cultural stories and enhancing the brand influence of Xishuangbanna Cultural Tourism.

In addition to visiting the characteristic landscape, the "swing" activity is also the highlight of the local Songkran festival. Music, flowers, food... The various themes of the "rush" market has attracted the active participation of hundreds of local merchants and a rich variety of products. The live broadcast of "Catching Up" deeply shows the integration of folk culture and fashion, opens up tourism groups, and taps the potential of online consumption.

Many merchants and tourists said, "Although we can't have a big Songkran festival this year, we still held some interesting small markets, and the atmosphere was immediate!" ”

The "on the clouds" Songkran festival under the epidemic is also a great opportunity for cultural tourism to integrate the development of science and technology. The relevant person in charge of the Xishuangbanna Prefecture Cultural and Tourism Bureau said that the local government will also continue to develop tourism digital technology and strive to promote the recovery and healthy development of the tourism industry.

The official launch of a series of "Internet + Tourism" activities has also inspired practitioners. This year, many scenic spots have launched live broadcasts on social networking platforms, successfully attracting online and offline traffic and opening up development space.

Netizen suggestions ——

Promote the implementation of bailout policies to avoid the loss of talent in the tourism industry

It can be seen from the letters from readers and netizen messages that most tourism practitioners are still full of hope for the future of the industry, firmly believing that "there are still many development opportunities" and "people always have enthusiasm for travel". However, some practical problems that need to be solved urgently still exist.

"At present, from the central to the local level, many bailout policies have been introduced to support small and micro enterprises and individual industrial and commercial households, but the merchants on our side have not yet enjoyed the relevant rent reduction policy support." A merchant in a well-known scenic spot in a southwest province left a message that the scenic spot was once listed as a medium-risk area, and the passenger flow declined, but some local support measures were slow to advance, and it was recommended to increase the implementation and expand the coverage of beneficiary groups.

In addition, many netizens noted that the Ministry of Culture and Tourism issued a notice on the scientific and accurate implementation of the inter-provincial tourism "circuit breaker" mechanism, and expressed support. However, some local travel agencies reflected that "the epidemic prevention policies in different regions and scenic spots have not yet been scientifically accurate, which has increased the cost of travel agencies to a certain extent." Some netizens suggested that all localities should implement policies as soon as possible to effectively solve the problems of tourists from outside the city who dare not come and are afraid of being isolated.

"Some practitioners have reduced their incomes or even faced unemployment, and hope to provide employment assistance to tour guides and other guides who meet the policy conditions." Relevant practitioners said that problems such as the brain drain in the tourism industry have gradually become prominent, and many people have not waited for the bailout policy to benefit the grassroots, and once they leave the industry, it is difficult to bring them back. "This part of the talent has only grown up after many years of tourism development, and valuable talents should be protected from losing."

At present, many places and departments are accelerating the implementation of the bailout policies that have been introduced to the grass-roots level. "These days have been open source and thrift, trying to maintain the status." Zhang Jianwei said that he hopes that the relevant departments will continue to put good policies into urgent needs, better solve specific problems, and help everyone tide over the difficulties.

(Chen Zhiqi participated in the writing)

■ Message board

I do rural tourism in the Kambura Scenic Area of Qinghai, and I have built a tourist reception center with three floors, the first floor selling tourist souvenirs and special foods, and the second and third floors as homestays. However, during the epidemic period, "two certificates and one book" has not been able to work down, and my start-up funds are self-financing, which is very stressful. After the message reflected the situation, the staff of the county housing and construction bureau and the county natural resources bureau contacted me and quickly did it. We hope more tourists will learn about Cambra and fall in love with the unique scenery here.

——Mr. Ma, Jianzha County, Huangnan Tibetan Autonomous Prefecture, Qinghai Province

I am a merchant in Hukou Waterfall Scenic Area, and my income has decreased this year due to the impact of the epidemic. The Shaanxi Yellow River Hukou Cultural Tourism Development Company, which is responsible for the operation of the scenic spot, has reduced the rent of 16 merchants in the scenic spot in the past two years, and hopes to continue this year. After receiving my message, the staff of the operating company replied to me that at the end of this year, the reduction measures will be implemented according to the policy according to the operation of the whole year. They said that although the operation of the scenic spot is difficult, no matter how difficult it is, it will overcome the difficulties with the merchants.

——Mr. Zhang, Yichuan County, Shaanxi Province