The strongest snail day suit is the strongest?
After surviving the hot and dry May, we finally ushered in the second wave of game numbers in June, this time with sixty lucky companies receiving version numbers. Among them, there are many well-known manufacturers such as MihaYou, Perfect World, Sheng Qu, Electric Soul Network and Poker City, but in general, it is still based on small companies and lightweight games, and priority is given to small companies that are more affected by the suspension of the version number. We have also recently made an in-depth interpretation of this: the second batch of game numbers released these signals Which new products are worth focusing on
In the face of the current version number dilemma, the game is still the best choice for various game manufacturers.
According to the 2021 Hardcore Alliance White Paper China Mobile Game Trend Insight Report can be seen that the United States, Japan, and South Korea are still the main markets for domestic games to go to sea, although the proportion of revenue in these countries has declined in recent years, but it is still the main target of the mainland to go to sea. Among them, Japan's overseas revenue from self-developed mobile games in China accounted for 18.5% in 2021, ranking second.
Source: 2021 Hardcore Alliance White Paper China Mobile Game Trend Insights Report
Recently, Celadon Games' "Strongest Snail" has strongly entered the Japanese market, and won the first place in the Japanese App Stor and Goole Play download list on the first day of launch.
And on June 7, it went online and began to dominate the Apple Store free game list for a week!
As of today, it is still ranked second in the free list. This situation is the same as the popularity of "The Strongest Snail" when it was launched in China.
"The Strongest Snail" was launched on June 23, 2020, and the national service topped the Apple Store free list and maintained the top of the list for 11 days. So why does a product from two years ago remain dominant in Japan? Xiaobian summarized the following points.
Back to gameplay
Different "placement"
"The Strongest Snail" is a placement and cultivation mobile game with collecting elements. In 2119, the earth is destroyed into scorched earth by unknown forces, and 99% of the species on the earth have become extinct, and the player plays a small snail with no chicken power in his hands, and saves the world by trying to become stronger. In today's two-dimensional mecha-style market, this game can also be regarded as a clear stream, and players will naturally choose this ugly little snail when they are tired of those beautiful and handsome characters.
Moreover, through the cultivation attributes of the game, snails can be turned into zombies, angels, demons, machinery, dragons and other forms, which not only meets the different needs of different players but also effectively improves the retention of players.
No touch sensitivity
Now you will see a lot of games will be criticized by players for maliciously adapting history, no matter in which country everyone will be in awe of history, in "The Strongest Snail" for historical items is also full of respect.
The number of items in the game that can collect a lot of equipment and popularity, art, faith, culture, and technology items exceeds 400, which can not only improve the attributes of the character but also satisfy the collection habits of some Japanese players. And all the valuables collected in the game are based on history. For example, the prop in the game" "Paradise Lost", the epic is created by the British politician and scholar John Milton, and the "Homeric Epic" and "Divine Comedy" are the three major Western epics.
Paradise Lost in the game and Paradise Lost in reality
The style of the game is anime abstraction, but it still has a certain correlation with real objects in comparison.
And each prop will have a corresponding historical story, as the game advertises, you can also learn some historical knowledge in the game if you want.
Casual games?
The gameplay is very simple and can be operated with one hand. Increase their combat effectiveness by cultivating snails, which will slowly advance during exploration, triggering a Monopoly-like turntable each time they reach a location, and receive rewards through the wheel. Of course, as the exploration progresses, it will also encounter enemies, and the game adopts a horizontal battle, and the snail collides with the enemy to reduce the health points and finally decide the winner. None of this requires the player to operate, and even the player can use props to quickly skip the exploration. With this setting, players can either experience the fun of exploration slowly, or jump over quickly to get the exploration reward.
Seriously funny
The setting of "The Strongest Snail" is a nonsense sand sculpture game. This setting can be found everywhere in the game, for example, when you get super equipment, the equipment introduction will show: this item has low attributes and is recommended as a material crafting. Or the game will show the conscience game when the page loads! Won't lie! Krypton game! Don't lie! And so on. However, after the small editor experience, I found that the benefits in the game are still good, even if it is not kryptonite, you can have a good experience.
There are also many tributes in the game, such as the female anchor who was taken away by a knife shortly after the launch was a tribute to the North Korean female anchor Li Chunji.
There are also settings such as offering dragon balls to summon dragons, and after offering dragon balls, you can summon dragons to get rewards.
Sword in stone
Players can pull out the sword in the stone by improving their attributes, and the funny thing is that when the player pulls out the sword in the stone, an NPC will appear, showing the player a hot pole dance.
Source: Bilibiliup Main DuoYun
These nonsense settings coincide with the Japanese nonsense funny form, and in Japanese variety shows, we can often see a variety of funny forms beyond our expectations.
The Japanese variety show "Yuki no Wall" is a high-collar adult
Multi-point flowering propaganda means
When "The Strongest Snail" was just launched in China, it was rumored that the daily delivery consumption reached 20 million, and according to Dataeye data, the highest single-day delivery material since the launch of "The Strongest Snail" was as high as 1200 groups.
After the launch of the "Strongest Snail" daily service, it also adopted a large-scale delivery method, according to the vast display of "The Strongest Snail" has reached 16,000+ advertising since its launch, and 15 platforms have been placed.
But marketing is not about buying, the focus is on how to win the favor of players.
The advertising of "The Strongest Snail" of The Japanese Service inherits the consistent characteristics, not only maintaining the unity of the painting style and the game, but also continuing the humorous and nonsensical characteristics of the game in terms of content. Like what:
Advertisement specifically for the "gambling addictive" personality of Japanese players:
Cross-Terrier advertisement for Japan's "two-dimensional" trend:
Lottery machine creatives everywhere in Japan:
Overall, the ads maintained the funny nonsense style of the game, and were promoted in the form of push boxes, Mario, comics, etc.
Videos posted by bloggers on Youtube also reached 1.71 million views.
The Celadon Trench's inhuman publicity is far more than that, the game also invited the "big touch" of the Japanese four-grid manga, and the author of POP TEAM EPIC, Okawa Tsutomu, created original manga for the game, adding a considerable amount of popularity to the game.
(Pictured) "POP TEAM EPIC" is very consistent with the "snail" painting style
In addition, he also chose a publicity model that is more in line with the nature of his game - "Strongest でんでん" x "お笑い芸人15 Groups", invited 15 funny artists to promote the game in a funny and funny form, and used Japan, who understands the "terrier" culture the most, to be more enthusiastic about the game.
There is also the strongest snail animation short film produced in cooperation with the producer of the anime "Five Elements of the Misty Mountains", Haochuan Animation, and even the team of "The Strongest Snail" put these short films on the advertising screen of Japanese rookies.
In conjunction with the myth of the local Japanese "Seven Blessing Gods", the welfare activity was launched when the number of reservations exceeded 777777 people.
("Seven Blessings" is a Japanese religious legend, so Japan uses 7 as a lucky number)
The celadon team also attaches great importance to word of mouth, and put "no scolding" in the first place when the "Incredible Labyrinth" project was established, and once said that the pursuit has always been: players will have a sense of satisfaction by spending a dollar, and spending ten thousand dollars can get the satisfaction of ten thousand dollars. Although "The Strongest Snail" has been a self-styled krypton game and professionally dug pits for 20 years, we can still feel that it is a conscience game.
"The Strongest Snail" is not the two-dimensional, mecha-style game that is now exploding, nor does it use the celebrity endorsement and voice actor blessing publicity methods that everyone is using when promoting. This time "The Strongest Snail" has achieved such excellent results in Japan, which we can owe to the quality of the game itself and the promotion of the inhumanity of the trench, but it also shows a path for other game practitioners to make their own style of games, and they can succeed without following the trend.