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Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

Text: The return of the Holy Demon of Fighting

The cold winter of the mobile phone market is smashing to Sony, and the only innovation cannot be lost!

In 2016, I vaguely remember that year, I was still working in toluene, but at that time my personal experience changed, from a simple and unpretentious youth to the so-called generation of heroes, why is it a hero, the answer is very simple, it is a Sony believer.

Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

Although,I didn't have a lot of monthly salary back then,But I still save money so that I can buy Sony's new products,This is probably a kind of faith.,This behavior has been insisted on for several years.,Anyway, now think about it.,Why haven't you fallen in love for several years,In fact, most of the department's time and energy are spent on Sony! These are the facts!

So if you ask me what brand I have the most feelings for, then the answer is very simple, in ancient times, it was naturally Nokia and Motorola, but in ancient times, it was definitely Sony!

Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

When it comes to the Sony brand, the thing that impresses me the most is the two words "innovation", and Sony's innovation is absolutely of a nature, which is indeed very rare!

Once upon a time, I had the idea that "if the brand is not limited to nationality, then I will definitely choose Sony mobile phones without any worries", but it is only because people in the mobile phone market think more complex than audio enthusiasts, so I was prompted to "Sony faith" is only reflected in audio equipment

And now my Sony audio device "Do you think I'm using it?" "I didn't use it anymore at all, I basically lay on the top of the kitchen and ate ashes, which probably came from a feeling!

Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

However, today, due to my spare time, I saw a news on a technology website, which is "Sony's mobile phone sales in Japan have plummeted by 40%!" became the fifth largest brand in Japan", although it was only sold in Japan, but it was still very shocking to me

This "shock" comes from feelings, and if you want to ask about it, there may be some relatively complicated factors, after all, the Sony brand has been with me for many years, and this is a very obvious period of turmoil, and this turmoil has always existed in my heart.

Even during a period of rest or leisure, a thought will appear in my mind from time to time, which is "Sony's Dafa is good and Sony's public opinion is safe", which looks very funny, but it reflects that the faith was indeed very profound back then.

Well, back to reality at this moment! What exactly is this news saying? According to the news broke by the technology website, we can see that in 2023, Sony's smartphones have suffered a very serious sales decline in the Japanese market, and its one-year sales have plummeted by 40% compared with last year.

Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

At present, the sales of smartphones in the entire Japanese market have directly reached about 30 million units, while Sony's market share is only 3%.

In addition, according to the way of thinking of a professional analyst, why is Sony's local sales in Japan declining? Mainly because the brand's latest product, that is, the camera software of the Xperia series of mobile phones, is awkwardly positioned, biased to professional, and not fully grounded!

Seeing this analysis, I have something to say the truth, Sony rarely dares to improve itself in battery life, but it has been suppressed locally because of some camera software problems, what does this mean? To tell the truth, this is the treatment of a brand of domestic mobile phones, "Meizu", and Sony may have a great decline in the local market in the future! For example, the Google Pixel is more popular in the Japanese market, and even in July 2023, Japan has become the largest market for the Google Pixel series of mobile phones

Sony's sales plummeted by 40%, and the Japanese market fell into a cold winter.

In the face of Sony's experience in the local area, my heart is heavy, as an eight-year-old fan, but seeing my beloved brand suffer to such a point, and even Sony has become a domestic Meizu mobile phone, I really feel that it is not worth it. This is my heartfelt words.

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