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Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme

The popular F1 event in the United States in recent years will usher in the first Miami Grand Prix from May 7 to 9, 2022 US time. To celebrate the addition of the new track, Alpine, a performance brand owned by Renault and one of the F1 teams, unveiled the A110's exclusive South Bay colour scheme, inspired by the area's famous neon streets and sunsets. The French automaker will also take the mid-range sports car to the Continental United States to accompany the team through the race weekend.

Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme

Ocean blue and neon pink, the theme color scheme connects the South Bay atmosphere

Alpine has brought two exclusive colors, Bleu Azur representing the blue sea, and Rose Bruyère, which is taken from the neon of the sunset, both of which have a strong South Bay style. The brand said they want fans to not only appreciate the dazzling car colors, but also make associations and feel the colorful party atmosphere of Miami.

Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme

The eye-catching South Bay colour scheme also extends to the Interior of the Alpine A110, and blue and pink door trims in the same color as the body can be seen in the interior. The original plaque on the door panel and the C-pillar, symbolizing the tricolor flag of France, was transformed into the sunset and sea of Miami. The diamond check embossing on the seats is retained, giving it a club-like touch of luxury.

Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme
Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme

New colors are on sale in the summer, north America is still not introduced, and A110 street Mercedes is purely limited to weekends

Alpine A110 South Bay color scheme is only available as a base model option, powered by a 1.8-litre 4-cylinder turbocharged engine and a 7-speed DCT transmission, with a maximum output of 252 hp, with 18-inch aluminum rings, for zero-hundred acceleration in 4.5 seconds. The two new colors will be available in the summer of 2022 and are now available for pre-order through the official app.

Alpine, a niche but romantic brand, launched the A110 exclusive South Bay color scheme

Although Alpine brought the A110 to the United States this time, it does not mean that the French car manufacturer intends to introduce it to the North American market. As a result, the French glitches that appeared on the streets of Miami during the F1 Grand Prix will only be limited to this weekend.

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