It's a brand story that spans a long time span, so let's start by turning the timeline back to the 1950s. In 1954, Jean Rédélé won the French Alpine Rally in a Renault 4CV, and in 1955, he officially established his car brand, Alpine. In its early days, Alpine maintained a strong working relationship with the Renault brand until it was formally acquired in 1973. For Alpine, the A110, born in 1961, is definitely one of its most legendary models, it is the well-deserved "God of War" in the rally arena, winning multiple titles including the first WRC World Rally. Although the model was officially discontinued in 1977, 40 years later, the Alpine brand chose to "revive" the classic model in 2017.
In the 2021 season, renault F1 team officially changed its name to Alpine F1, a team that once won the WRC field, and now it has also entered the paddock of F1. More interestingly, this season the Alpine F1 team also welcomed back their legendary driver, former world champion Fernando Alonso. Not long ago, the new Alpine A110 was officially unveiled, launching three models: Alpine A110, Alpine A110 GT and Alpine A110 S. The new car is personally carried by the "head brother" Alonso, and has taken the lead in landing in the French domestic market. Alpine officials said that although the brand has not yet officially entered the country, it is still expected to bring the Alpine A110 model to China in the future.
Appearance: A classic heritage spanning nearly half a century
At that time, although the Alpine A110 was eventually discontinued due to the sluggish market performance, the performance and design of this model have always been quite interesting. After 40 years, Alpine "resurrected" this classic model, performance aside, just talk about the design, the new Alpine A110 is undoubtedly a classic inheritance spanning nearly half a century. In addition to the tribute, the new car is also very "French romantic" personality and avant-garde, in terms of design, you can always choose to believe in the French full of literary temperament.
Interior: Pure "Super Runner"
Compared to the heritage design, the new interior of the Alpine A110 is also very attractive. The overall layout of the center console is very simple, whether it is a high-performance version of the fur or an ordinary version of the leather material, it is very high-quality. The sense of performance, luxury, and technology are the same, and the configuration performance is not lagging behind, which is quite satisfactory overall.
Power: 100 km/h acceleration performance is amazing
If only from the hardware configuration, the performance of the Alpine A110 is actually not so amazing, the 1.8T engine is matched with a 7-speed dual-clutch transmission, and it can even be said that there is no highlight. Although it seems to be unfazed, its 4.5s of breaking the hundred is absolutely handy, and the high-performance version of the model also raised this result to 4.2s, worthy of the name of a sports car. In addition, the 1.8T four-cylinder engine on the Alpine A110 also supports closed-cylinder technology, in addition to the powerful performance performance, this personality avant-garde sports car is also quite attractive in terms of fuel economy.
Market Outlook Analysis:
Or become priced and not beautiful personality tide play
summary
Whether it was dominating the WRC for a while or now coming to the paddock of F1, Alpine does enjoy a high reputation in the racing world. However, it is such a well-known high-performance sports brand in Europe, and domestic consumers know very little about it. After all, Renault has not been successful in the Chinese market, let alone its Alpine. There is no doubt that such a niche positioning of high-performance sports cars as the Alpine A110, the market limitations are still relatively strong, even if the future introduction of domestic, presumably the market response will not be particularly good, at least it is difficult to go. Although the price will not be beautiful, when the Alpine A110 is in front of you, I think not many people can resist this charming French charm. That's right, it's this "damn" charm that always makes people addicted to it unable to extricate themselves!