During this year's "May Day" holiday, the popularity of "fancy camping" continued to rise. Big data statistics show that in the past week, the average increase in the popularity of "camping" related searches in various places has exceeded 130%, and camping in Guangzhou, Sichuan and Chongqing is the most active.
Faw Toyota Beyond Zero bZ4X, which opened pre-sales with an immersive outdoor camping livestream, clearly wants to take advantage of this boom. Recently, FAW Toyota bZ series of the first pure electric SUV - bZ4X launched pre-sale, a total of 5 models of new cars released, pre-priced 220,000-300,000 yuan (after comprehensive subsidies). In the different camps created by FAW Toyota, bZ4X blind booking owners and senior camping experts gathered together to exchange the lifestyle of "fancy camping", but also shared the experience of pure electric new cars, and explored the technical strength of bZ4X to jointly look forward to pure electric travel life.
Xu Chunyang, senior public relations manager of FAW Toyota Motor Sales Co., Ltd., told reporters that as the first pure electric SUV in the FAW Toyota bZ series, the bZ4X fully embodies the "people-oriented" values of the TOYOTA bZ pure electric exclusive series, and realizes the four core advantages of "different style, different driving control, different wisdom enjoyment, and different safety".
He said that with the empowerment of the exclusive e-TNGA architecture and the support of a number of advanced technologies adopted by Toyota for the first time, the bZ4X has made breakthroughs in styling, interior, driving experience, driving performance and other aspects, "to depict a new era of pure electricity for the industry and users."
It is understood that bZ4X is equipped with low attenuation and high safety drive batteries, CLTC energy consumption is only 116Wh/km, CLTC cruising range up to 615km. At the same time, the bZ4X's battery is developed with the goal of maintaining a battery capacity of 90% after 10 years of the world's top 10 years, aiming to create an electric vehicle that can be used for a long time.
In fact, since entering 2022, Toyota, Volkswagen, Tesla and other multinational car companies have expressed their positions, saying that they will increase investment in the Chinese market and have put their latest new energy models into the Chinese market.
"Backed by a deep brand accumulation, the bZ4X will be more confident on the pure electric track." The relevant person in charge of FAW Toyota said that Toyota has 25 years of electrification technology accumulation, and the global sales of electrified models have exceeded 20 million units, and it has maintained the record of "zero battery accidents".
Next, FAW Toyota's TOYOTA bZ pure electric exclusive series products based on the exclusive e-TNGA architecture will also be gradually improved. "At that time, there will be more abundant and higher quality pure electric models introduced into the market, bringing more surprises to users." He revealed that for users to buy cars, FAW Toyota will adopt an offline "key store" sales model in the future to ensure user experience.
"Affected by the development of the Internet, consumption is undergoing profound changes, and many offline service-oriented consumption has begun to show a trend of online and offline integration." Jiang Han, a senior researcher at Pangu Think Tank, said that under this background, relevant enterprises should promote the integration of online and offline consumption and form a consumption format with more service capabilities. From this point of view, establishing more contact with users with the help of new energy vehicles is a big move shown by car companies in order to be bound to new commercial values. (China Youth Daily, China Youth Network reporter Xu Yajie)
Source: China Youth Daily client