In 2021, a "luxury hunting coupe" called Extreme Kr 001 suddenly went on the market, and the emergence of this brand made many consumers feel novel, because there was no news of it before. The Krypton 001 is the brand's first model, positioning itself as a high-end luxury medium and large intelligent pure electric vehicle. It is rumored that The Extreme Krypton 001 takes not being a boring electric vehicle as its product concept, and its performance in all aspects is relatively excellent. You know, if you want to produce a popular model, you need to get a lot of data through countless consumers' personal experience, and the first model of Extreme Kr 001 is directly positioned as a high-end luxury, what is it? Let's look at it in the background.
Brand Background Source and Meaning:
Although many consumers have not heard of the car brand of Extreme Kr before, in fact, the backstage of Extreme Kr is not small. It is a subordinate brand of Geely Holding Group, full name JiKr Intelligent Technology Co., Ltd., and Ji Kr 001 was released at the same time when the company was established, and was officially unveiled for the first time in the Hangzhou Wan Ji Kr factory of the Ji Kr brand on April 15, 2021.
Extreme Kr's English name is ZEEKR, the entire brand positioning as a trend technology brand, its brand logo using a hollow design, looks like a checkerboard in a bolt of lightning, Extreme Kr officially called this logo the dawn logo. In a literal sense, the "pole" of extreme krypton represents the extreme, showing the brand's pursuit of extreme performance for its products, and allowing consumers to experience the ultimate comfort; the "krypton" of extreme krypton represents the new era of intelligent technology, which is a rare and precious product.
From the English name, the first two letters of ZEEKR represent zero, indicating that the entire brand starts with zero, from a psychological point of view, zero is the starting point of everything, but also the end of everything, representing the brand's goals and expectations. The third letter, EKR, represents the Electric Electric, Evolution Evolution, era era, and represents the evolution of the brand in the era of pure electric drive. On the whole, it is to create hope from scratch, promote the evolution of the times with electric products, and eventually return to its own brand, return to life, and bring new experiences to users.
Underlying architecture performance:
Extreme Kr 001 is built on the SEA Vast Intelligent Evolution Experience Architecture. SEA Haohan architecture is a pure electric original architecture born around the user's travel experience, which builds a three-dimensional layout of the trinity in three aspects: hardware layer, system layer and ecological layer. At present, there are three models of The Kr 001, all of which adopt the suspension combination of bearing body and front double wishbone independent suspension and rear multi-link independent suspension. Among them, the single-motor version adopts the rear-drive drive method, while the other two models are dual-motor versions, which use the electric four-wheel drive drive mode. In the same price range, the performance is at a higher level.
Design level:
The semi-production version of the extreme krypton 001 model adopts a split headlight structure, and the front face grille adopts a closed design commonly used in electric vehicles, and is integrated in the lower half of the near and far lights to form an integrated through-line design, widening the visual width of the entire front end. The side of the body is smooth and smooth, and there is no sense of strength portrayed with complex lines. The overall low-lying shape has distinct characteristics, and the hunting costume shape is very outstanding, and I believe that many consumers who have finally looked good will like it. The rear of the car adopts an upward contraction pattern, creating a very strong sports atmosphere. The visual effect of the through-type LED tail light group is strong, and it has a high degree of recognition when lit at night.
Interior Intelligent Performance:
From the interior point of view, the car of Extreme Kr 001 meets most consumers' cognition of "high-end", the combination of a variety of materials shows enough luxury, and the hidden air conditioner outlet also makes people feel very high-tech. Most of the functional settings and adjustments in the car are integrated in the central control screen, which can be adjusted by the voice control of the wake-up intelligent assistant. In the vehicle system of Extreme Kr 001, you can even see more advanced scientific and technological configurations and functions such as face recognition, multi-mode human-computer interaction, and full-scene automatic driving. Unfortunately, there is a delay in the car machine under certain circumstances, and there is still some room for improvement.
Dynamic performance performance:
The Krypton 001 is divided into a single-motor model and two dual-motor models, of which the single-motor version has a maximum power of 272 hp, a maximum torque of 384 Nm, and a range of 712 km. The two dual-motor versions have a total power of 544 hp, a maximum total torque of 768 Nm, and a range of 526 km and 606 km, respectively. According to the actual experience, the power reserves of all models are very rich, even if they use the economic model to drive on the highway, they can easily overtake, and the explosive force is very high. However, in terms of acceleration, the power performance is linear, which ensures that the driver can more safely and accurately grasp the speed of the body.
Written in the end: The current price of the extreme krypton 001 is 299,000 yuan to 368,000 yuan, for this price model, it has been enough to meet the performance of the price point, whether it is the dynamic hunting coupe appearance, or the long endurance, strong power performance, it is satisfactory, enough for daily use. However, as a new brand, the brand awareness of Extreme Kr Automobile is not very high, if you can ensure the quality of the body, make up for the deficiency, and then increase the brand publicity, compared with the future market prospects of Extreme Kr Automobile, it is more impressive.