As the world's largest smart phone market, China's smartphone industry competition seems to have never slowed down, even in the downturn of the global smart phone industry, the competition in the domestic mobile phone market is still very fierce, and even entered the key competition node about the survival of the enterprise, and the withdrawal of hammer technology and the decline of Meizu technology are all at this stage, originally thought that Huawei lost its hegemony in the Chinese mobile phone market, other domestic mobile phone manufacturers will take over, but did not expect to benefit first is Apple, The rapid growth of iPhone sales has made Apple once the first manufacturer in China's mobile phone industry.
However, Apple's position has not been very stable, domestic manufacturers have made efforts to accelerate the release rhythm of the new machine and cost-effective competition, and then OPPO and vivo have surpassed Apple to occupy the first position in the Chinese market sales, but in the latest Q1 2022 Q1 chinese smartphone shipment rankings released by Canalys, the first manufacturer has been replaced again, and the gap advantage compared to the second place has been opened a little large, and this manufacturer is glory.
After Glory left Huawei to become an independent brand, most people are not optimistic about the future of Glory, after all, the glory has always been shrouded in the halo of Huawei, but did not expect that Glory after independence, after about two years of adjustment gradually began to exert force, when Xiaomi Technology announced that it will build smart cars, OPPO began to expand the IoT ecology, Glory President - Zhao Ming released a signal that Glory will not have any other action in the short term, but focus on the smart phone industry, Because Zhao Ming believes that there is still a lot of potential in the smartphone market that has not been tapped, now Glory has ushered in the biggest return on its focus on the mobile phone industry.
In this statistical report released by canalys, the gap between OPPO in second place and Apple in third place is small, the market share of both manufacturers in the Q1 quarter of 2022 is 18%, while the gap in shipments is only about 100,000 units, the reason for this gap is not only Apple to achieve 17% year-on-year shipment growth and 5% year-on-year market share growth, OPPO shipments fell by 34% year-on-year, market share fell by 5% year-on-year, It is also an important reason for the narrowing of the gap between the two manufacturers.
The overall shipment volume of Honor in the first place reached 15 million units, compared with the second place OPPO has more than 1 million units of sales gap, if the 205% year-on-year shipment growth rate is because of honor's low base in the Q1 quarter of 2021, then the first place performance definitely proves the strength of Honor in the smartphone market, and Honor's market share has expanded from 5% in the same period last year to 20%.
The fourth and fifth places are vivo and millet, of which the decline is more serious is vivo, in the statistics of the Q1 quarter of 2021, vivo is still in the first position in the market, with 21.6 million shipments and 23% market share, but in the statistical report of the Q1 quarter of 2022, vivo's shipments fell to 12.2 million units, the market share fell to 16%, Xiaomi's shipments fell by 22% year-on-year, and the shipment volume in the Q1 quarter of 2022 was 10.6 million units. However, the market share fell by only 1%.
The mobile phone market in the second half of the year will still have many variables, first of all, domestic manufacturers will release a number of mid-range models that impact sales in May and June, and the ultra-high-end flagship in the second half of the year has also been prepared by a number of manufacturers, while Apple's new iPhone 14 series has been rumored for a long time, so even in the case of increasingly saturated market, the competition between mobile phone manufacturers will always exist, and may even become more intense.