This content comes from @ What is worth buying APP, the views only represent the author himself | author: Boss Fu
I. Introduction
As a post-80s generation, when it comes to the ZEISS brand, everyone will not be unfamiliar. Zeiss is a brand from Germany with a long history of more than 170 years and is known as a global technology pioneer in the field of optics and optoelectronics.
As early as the beginning of the 21st century, with the hot sales of the original generation of smartphones, ZEISS lenses became the standard for high-end mobile phones. At that time, the Nokia N series smartphones, which had been popular for many years, an important selling point was the lens of the ZEISS brand, which also achieved a good story.
After working, the landlord and ZEISS Optics formed an indissoluble relationship. Because of professional needs, companies often need to carry out survey work, and ZEISS surveying and mapping instruments and telescopes have become the standard for outdoor field work. In particular, this ZEISS telescope in my hand, with its excellent multiple focusing and comfortable visual sense, has become a tool that has accompanied me for many years. After getting used to ZEISS, other brands seem to be difficult to get into.
When seeing what is worth buying this time, the ZEISS Gradual Light Series of Store Exploration Activities, out of trust and favor for the ZEISS brand, the landlord signed up for the first time. I didn't expect to be selected, and after receiving the news of the successful application, I was really overjoyed and full of expectations - although I used to use the finished products purchased by the company, I never enjoyed the personalized customization service of the ZEISS brand. This opportunity to appreciate the preparation process of ZEISS products at zero distance and discover the cutting-edge technologies that help its leading industry is a rare opportunity!
Zhang Da Ma Exploring Shop Recruitment 丨 Easy Reading Near and Far, Zeiss Light Progressive Series invites you to experience! (List has been announced) What is "Aunt Zhang's Shop"? It's worth buying a brand new blockbuster event, we will work with major brands to release offline tasks and provide travel funds, so that you can experience the latest and coolest products or the production process/story behind the products for the first time. Dear friends, please pay close attention, don't miss it! 1 product introduction always think that myopia is very close to us, old flowers are far away from us, but when we look at the text in the near place is more and more blurred, the lighting degree needed is getting higher and higher, the small value of the activity near and far is | 34 comments 8 collection 37 View details
With the opportunity of this ZEISS Gradual Series visit, the landlord will focus on solving the vision problems of the glasses party - the mother, with her personal feelings, from point to surface, to experience the incomparable "bright vision" effect brought by the ZEISS brand's intimate and thoughtful service and professional Luguang Progressive series lenses.
Second, the current situation of my mother's vision - the double problem of myopia and presbyopia
Since the ZEISS Progressive Lens series lenses are mainly suitable for people with myopia and presbyopia, the protagonist of this visit is actually not myself, but my mother. Mom, 58, has always had mild myopia when she was young, mainly engaged in clerical work. As the years go by, as they age, their eyesight gradually declines, and they inevitably suffer from presbyopia.
In order not to affect normal life, the mother hurried to the optical shop in front of the home to buy reading glasses, but because the store service staff was not professional, the reading glasses were not very comfortable to wear, but became a constraint for the mother when traveling outdoors. So my mother usually wears myopic glasses as usual when she goes out to walk and see her baby, and when she reads books and newspapers or looks at her mobile phone at home, the frequency of reading glasses is not high. Whenever I see my mother maintaining this cramped and uncomfortable posture reading a book or mobile phone screen, the landlord's heart floods with a pang of sadness.
Third, the demand for progressive lenses
At first hearing about the coexistence of myopia and presbyopia, I believe many people will be surprised. "Isn't presbyopia a farsighted person who can see clearly?" If you are short-sighted when you are young, when you have presbyopia, you should cancel each other out! "Yes, before seeing my mother's vision dilemma, the landlord himself has always thought so."
However, the facts are in front of them, and when the landlord is worried about his mother's situation, he can't help but worry about his future - he is now a high myopia and 400+ degrees of astigmatism in his eyes, which are already devastated. If you superimpose presbyopia, then don't you also have to follow in the footsteps of your mother's "double mirror"?
Everything should not only be known, but also known why, let's understand the principle of this situation.
(1) The principle of presbyopia
Myopia will not be repeated, now the mainland high school students myopia rate of more than 80%, the protection of children's vision has become the focus of attention of the whole society. The main idea here is the "presbyopia" that only appears in the old people in the traditional concept.
Presbyopia is a physiological phenomenon, when the "zoom lens" in the eye - the lens due to age, the elasticity of the decline, its zoom adjustment ability is affected, it is not clear to see the near. The simplest way to judge is that after looking at it for a long time, it is easy to feel eye fatigue and it is very difficult to look at small words such as the screen of the mobile phone. You know, presbyopia affects more than 1 billion people around the world, and it is an inevitable regulatory decline phenomenon in life.
(2) Presbyopia and myopia coexist, can it be "one mirror and two uses"?
Because of the pressure of schoolwork since childhood, many young people in their thirties and forties have myopia. In modern life and work, mobile phones, computers, tablets and other digital devices are not far from the hand, and the intensity of use is large, which brings a lot of pressure to the eyes. According to statistics, the appearance of digital eye fatigue usually occurs around the age of 35, when the regulatory force required to see a distance of 30cm exceeds 50% of the lens's ability. Over time, presbyopia quietly arrived, and the portable EDC device went from the initial pair of myopic glasses to having to take off the glasses and look closely at the mobile phone, until you have to bring another pair of glasses with you to see close.
In this way, presbyopia and myopia coexist to show a trend of rejuvenation, which is not far away from us. The landlord company has a colleague who is only 45 years old, has encountered such a situation, frequently take off glasses, it is really annoying, and sometimes by colleagues around the ridicule, "not old, people before the eyes of the old decline." Every time I think of this, thinking that one day I will wear old-fashioned reading glasses, the landlord can't help but be deeply worried.
Now that home appliances and equipment are pursuing a multi-functional machine, is there a pair of glasses lenses that can solve the needs of myopia and presbyopia at the same time? The answer is yes, progressive lenses are the best solution for "one shot, two uses".
The spectacle lenses of traditional reading glasses and myopic glasses have only one degree, corresponding to a focal point, that is, a single focus lens, which can only be used to see objects at a certain distance. Progressive lenses, also known as gradient lenses, use a structure with multiple focal points on a lens at the same time, so that it has a smooth transition of the gradual progression number, so as to achieve a pair of glasses at the same time to see far, look, see close are clear multiple effects.
Multiple viewports simultaneously on one progressive lens. The upper is used for outdoor driving, playing and viewing the remote area; the lower is the near-use area for daily reading and reading newspapers and brushing mobile phone information, due to the increase in the degree of the near-use area, the degree of progressive lens glasses is the use of "remote use of the degree + under the light ADD degree" combination index.
With progressive lenses, it is simply the gospel of presbyopia and myopia coexisting crowds, on the one hand, there is no need to carry multiple pairs of glasses, on the other hand, there is no need to frequently take off glasses in life, a pair of glasses can cope with various scenes, avoiding a lot of embarrassment and inconvenience.
Before visiting the store, the landlord also did a lot of homework in advance. As a benchmark in the field of optics, the ZEISS brand has leading technology and mature products in progressive lenses, and the ZEISS Progressive Lens Series lenses have a variety of advantages such as good visual effects, easy adaptation, and optimization of binocular fusion. So, when my vision-troubled mother heard that she could solve the long-standing problem with the ZEISS Progressive Lens Series, she was pleased, and my colleague was also looking forward to the results of the visit, and he also hoped that he would no longer be the embarrassing object of ridicule.
Fourth, ZEISS's gradual series of shop exploration tours
With the help of the official who deserves to buy, I communicated with the ZEISS Vision Center offline store in advance, and in the early morning of Sunday, I drove with my mother and arrived in about 30 minutes. This store is located in the Olympic sports plate of Nanjing, which belongs to the downtown area, and the transportation is very convenient, and it is easy to reach by car, bus and subway.
After arriving at the store, we explained our intentions and the clerk received us warmly. What kind of mirror matching experience and service enjoyment will there be in the ZEISS store? The landlord and everyone look forward to it, let's start a wonderful journey to explore the store together!
(1) A glimpse of the layout of the store
A step into the store door, a hundred square meters of the shop, decorated with plain and simple white, facing the reception area, for the service commissioner and the user to negotiate and communicate, flanked by a variety of glasses display cabinets, panoramic photos presented on -
The overall layout of the store is straightforward and clear at a glance, giving people a sense of openness and brightness, and less of the cumbersome and confusing feeling of "mountains and rivers are doubtful and there is no way". In particular, the reception area adopts an independent but not isolated integrated layout, and under the "gaze" of the large eyeball rendering image at the top, it makes people have an interesting and novel feeling of fitting glasses.
In addition, the optometry room and eye health examination area are located in the inner position, ensuring relative privacy and quietness, allowing users to concentrate on checking the eyes and vision without external disturbances.
(2) Eight fitting steps + high-tech instrument escort, experience one-stop high-end service
At the ZEISS Visual Experience Center store, we experienced eight professional and scientific fitting steps. From the initial visual demand analysis to the determination of key vision indicators such as eye refractive three-dimensional maps, eye health examinations, visual function analysis, and then to the selection and adaptation measurement of the frame that varies from person to person, and finally to the personalized lens solution recommendation and ZEISS excellent vision service, nearly 2 hours before and after, our feelings have long been far beyond the off-match glasses themselves, and it is also a daigo empowerment journey to accurately grasp their own vision health and listen to professional countermeasures for vision maintenance. The whole process, let us immerse ourselves in the ZEISS brand professional and intimate customization service, strong high-end technical strength, breathtaking, convincing!
Unlike the usual eyewear stores that are fiercely promoted when they enter the door, ZEISS's fitting glasses follow the service concept of "user-oriented". Based on the eye health status and objective vision parameter indicators, combined with the full introduction and communication with the user, in-depth understanding and respect for the subjective needs of the user, according to local conditions, so as to come up with the best vision solution.
Let's follow the eight-step process to see a few representative scenarios -
In the initial visual demand analysis step, the clerk asked the mother in detail about myopia, the history of presbyopia and the usual use of eyes, focusing on the scene and duration of looking at the near and far, and at the same time, comprehensive visual inspection such as amblyopia and color blindness was also done.
During this process, the clerk records important data information in the form from time to time.
After learning that her mother had myopia and presbyopia, the clerk also used the tablet device to initially introduce the principle and role of progressive lenses.
The clerk first took her mother to an eye health examination, and passed the ZEISS i. Profiler plus refractive analyzer, measuring 1500 points in each eye, has undergone in-depth analysis to form an accurate three-dimensional map of eye refractive light and a series of vision health data reports.
Since this step needs to be carried out under blackout conditions, the landlord rushed to take a photo in the gap before the blackout curtain was closed.
The landlord himself just had the experience of dispensing glasses in an optical shop half a year ago, although there is also a so-called optometry, but the whole process lasts less than 20 seconds, and the final data is only on a small note, which always gives people a hasty feeling. Looking at the stark contrast formed by the ZEISS store, the landlord can't help but want to experience it, after all, nothing can have more say than personal experience. For the landlord's idea, the clerk did not hesitate to agree.
After about 1 minute of instrument detection, a picture and a group of data were displayed in front of me, accompanied by the staff's tireless and simplified explanation, which gave me a comprehensive understanding of my objective spherical mirrors, column mirrors, equivalent spherical mirrors, high-order aberration values and indexes such as eye flatness, pupils, and cornea.
There is even a difference in the degree of the same eye during the day and night, which is a high-order parameter of the eye's health status.
With optometry data as an important reference, the most critical visual function analysis is followed.
The high-tech service quality of ZEISS is even more highlighted in this link, and the ZEISS VIPR 500 integrated refractometer + ZEISS LIQUID VISION CHART 2nd generation in the optometry room allows us to enjoy an extraordinary and extraordinary experience.
The main function of the integrated refractometer is to be able to precisely adjust and adapt to the number of apparent forces, similar to the stepless speed of advanced cars, with higher accuracy and better adaptability. Before that, we used lenses in other optical stores, all of which were a pair of try-on frames to fight the world, and the optometrist manually increased or decreased lenses of different degrees, and the process was rough and simple.
The screen on the wall projects the second generation of the ZEISS Liquid Crystal Vision Shi'li table, which has different single, binocular and astigmatized vision charts for comprehensive vision testing.
The integrated refractometer, LCD eye chart and the flat panel in the hands of the clerk are seamlessly adapted.
Tap the tablet to adjust the degree of the refractometer, switch the graphics and patterns on the LCD screen, and simulate a clear visual experience in each situation.
Regarding the degree of presbyopia, the detection method is also different from the past, mainly looking at the numbers and graphics of 30 cm of visual distance.
The clerk carefully guided the mother to detect myopia, farsightedness and astigmatism, and at the end of each link, from time to time reminded to relax, and intimately wiped the mist droplets on the optometry lens to always maintain a clear visual range.
After several careful tests and proofreading, the degrees of myopia, astigmatism, and under-lighting of the mother's glasses were finally determined.
Trying on the frame is only the last link of the optometry link, on the basis of synthesizing the detailed data from the above steps, the mother wears the fitting frame to watch the text up close, watch things at medium distance, and watch the scenery outside the door from a distance.
If inspection and vision are dominated by the clerk, then frame selection is a step that highlights the user's aesthetic personality. The clerk only gave the suggestion that "the frame area of progressive lens glasses should be larger, especially the vertical height should be larger, so as to increase the field of view of different areas, and there must be a leaflet active nose pad", and fully followed the requirements of "full-frame mirror, monochrome metal frame, lightweight" proposed by the mother, and recommended several frames.
After careful selection, the mother, who has a low-key personality on weekdays, chose the rose-gold frame in the picture below.
In the step of adapting the lenses to the frame, ZEISS once again shows us the technical strength of diversity. As soon as he entered the store, the landlord was attracted by the "ZEISS VISUAL 1000 three-dimensional positioning dispensing system" advertised on the advertising screen, the principle of this black technology is to use 9 lenses on the instrument, take a photo, you can collect facial three-dimensional data at 180 °.
Friends who play photography know that 3 to 4 cameras can take stereoscopic photos, not to mention that 9 cameras work together?
With such a powerful configuration, a one-time photo can accurately measure pupil height, interpupillary distance and other lens parameters, eliminating the need for traditional manual ruler measurement, inefficient and inaccurate. This ensures the all-round fit and comfort of the glasses.
The measured results can not only be digital, but also more figurative rendering imaging, the selected frame and lens dyeing effect do not contradict the sense of harmony, and can intuitively feel the personalized combination of glasses.
After that, the clerk recommended a personalized lens solution to us. Based on the current situation of myopia + reading + astigmatism, ZEISS eyelid progressive lenses are just suitable, and the clerk introduced the role and classification of eyelid progressive lenses. According to the function of progressive lenses, it can also be subdivided into three series of D, 3D, 3Dv - the D series has four characteristics of easy application, reading optimization, comfort near and far, and thin and light design; the 3D series has more stereoscopic vision functions of 3D fusion. We mainly choose between these two series.
All lens types, materials, film layers and other characteristics and prices are clearly marked, and the price range is transparent and intuitive.
In response to the "do not want to wear heavy reading glasses" requirement that my mother has been chanting, the clerk introduced the impact of refractive index on the thickness of the lens, and combined with the needs of actual life, recommended a super hard and durable, easy to clean, anti-reflective lens film. The refractive index of the lens is an important factor for our purchase reference, which is directly related to the weight and thickness of the lens. Among them, the refractive index of 1.6 lenses set the thickness of light and affordable in one, is the staff recommended cost-effective choice, the price is between 2380 yuan and 3180 yuan. On this basis, according to the needs of the protective function, we finally chose the lenses with a refractive index of 1.6 and a drilled cubic platinum film.
Of course, if there is a high-order demand for night/low-light vision, improved visual contrast and color saturation, ZEISS Vision service will provide tailor-made services.
After the payment, the clerk also established a ZEISS visual file for the mother as the basic information for the future to enjoy the continuation service in the store.
Since lens polishing and frame tuning take time, we added the store's official WeChat ID and waited for the notification to pick up the glasses in the store.
Fifth, the ultimate clear wearing experience
After a week of thoughts, I finally waited for the notice to get my glasses. When I went to the store to get the glasses, the clerk went out of his way to teach his mother how to wear them correctly and adapt to progressive lenses as soon as possible.
After getting the new glasses, the mother was very excited and couldn't wait to put them on, it seems that everyone is no exception to the new and tired of the old. After a short experience in the store, from near and far, my mother adapted quickly, which surprised me.
The professionalism of the ZEISS brand is evident after daily wear, and with the help of the world's top optical technology, the mother quickly passed the adaptation period of the new glasses, bringing a perfect upgrade to daily life.
(1) See through the distance and near, enjoy a mirror
Recently, the epidemic situation is tense, kindergartens are closed, and when children are studying at home, their mothers need to accompany them to counsel, read poetry picture books and number study questions at close range, and can see clearly in a normal sitting posture.
Without "sticking" her eyes to a book or iPad, you can clearly and clearly see every word, no longer like a "garbled crawler full of pages", making her say bluntly, as if she had found the confidence of guiding the landlord in his academic homework more than twenty years ago.
Wearing progressive lens glasses, my mother's deepest feeling is——
Originally, when wearing reading glasses, the nose pad must be worn close to the lower part of the nose bridge, and when looking at the distance, you must bow your head and waist, and move the viewing area to the outside of the reading glasses frame, the posture is very unnatural, and the field of vision is small. Or you have to lift your glasses, squint your eyes closer, and stick them on the pages of the book.
When wearing zeiss lens, the glasses nose pad is placed on the upper part of the nose bridge like myopic glasses, and the distance between the lenses and the eyes is appropriate, whether it is close or far, there is no need to adjust the body posture.
Children can't stay at home and often need to be outdoors. Zeiss Progressive Lenses also excel in a wide field of vision, and no matter where the naughty child runs, it never disappears from the mother's vision. Let the mother be calm and self-assured, no longer busy, squinting her eyes to look for children everywhere.
From indoor close-up to outdoor medium- and long-distance vision needs, it is possible to switch easily with only one pair of lenses. This unprecedented ease and convenient vision adjustment ability really makes the mother "eye-opening".
At this time, the two previous myopic glasses and reading glasses have long become the old antiques at the bottom of the pressure box.
(2) Quick adaptation, enjoy "zero time difference"
Friends who wear glasses have experienced the process of adapting to new glasses, especially when the degree of new and old glasses changes greatly, there will be some discomfort. Depending on the individual's quality, it usually takes a few days to 2 weeks. If the quality of lens polishing is not in place, it will even cause eye fatigue, dizziness, and damage to vision.
Mother's personality, she is a conformist person, the landlord originally thought that it would take a long time for her to adapt to the new glasses, but did not expect that in less than two days, she completed the stage conversion of the adaptation period.
On the one hand, the excellent optical performance of the ZEISS Progressive Series lenses themselves is fully displayed, on the other hand, it is also due to the professional and meticulous optometry service and precise polishing in the store, and the two-pronged approach has customized the progressive lenses with excellent adaptability for the mother.
Now, the mother wears new glasses, has a good sense of vision, and changes the clumsy and inconvenient appearance of the elderly glasses, and carries out various outdoor activities without obstacles and flexibility.
In addition, when understanding progressive lenses, some friends mentioned that "progressive lenses are not very easy to adapt to, and you can't drive when wearing them", which is actually a representation like scattering. In order to verify this statement, the landlord invited his mother to the co-pilot's position to experience.
In the 32 ° C sunny weather, facing the front windshield, whether the vehicle is driving in the tree-surrounded, poor view of the tree-lined path, or the sun direct on the highway, the mother is facing the front, side view, or through the rearview mirror to observe the rear of the car condition, with the progressive lens transition area of the good transition assistance, the switching of the line of sight is switched between milliseconds, transparent, as if the lens has long been integrated with the glasses, enjoy the "zero time difference" experience.
(3) The sense of day and night vision is clearly layered, getting rid of the two-dimensional plane sense
Ordinary lenses can only be seen clearly, but they cannot be seen realistically. Looking at objects with glasses, there is no sense of three-dimensionality and near and far layering, as if living in a two-dimensional plane.
When reading and viewing the scenery, the ZEISS progressive series of lenses provides a good stereoscopic vision, and the distant and near scenes are clearly layered, so that the mother has a long time after many years, and once again has the experience of "looking horizontally into the peak side into the ridge, far and near different heights" when she was young without glasses.
After fully adapting to the ZEISS Progressive Series lenses, my mother even dared to go downstairs in the evening to relax, and she was no longer afraid to catch the blind in the dark!
6. Summary
Looking back at the ZEISS Gradual Series of Shop Visits, both mother and son have gained a lot.
The newly formulated ZEISS Progressive Series lens glasses solve the old and difficult vision problems that have plagued my mother for a long time. High-end optical performance, professional and thoughtful store service, reasonable price range, together to create a new mother's glasses. The clear visual effects of one shot and the rapid adaptation of "zero time difference" bring unparalleled convenience to daily life, "subtract" for the original cumbersome life, and let the mother re-experience the relaxed and comfortable visual sense of life when she was young. In addition to his own grandson, the landlord has not seen his mother so stingy about a thing for a long time!
For the landlord, although I am not wearing new glasses, but seeing my mother's satisfaction, but also have a deeper understanding and understanding of the products and services of the ZEISS brand that I have been related to for a long time, I myself am also moved, and I plan to take a time to go to the store again, and I also have a pair of myopic glasses to significantly improve the quality of life.
Finally, after this article was published, I would like to share the article with colleagues who are looking forward to my experience of visiting the store and tell him, "The eyes are the windows of the soul." Vision problems should not be understated and hastily dealt with, it is about everything in life. Such a delicate and professional thing, it is difficult for us as ordinary people to investigate it to the bottom, so rest assured to hand it over to the ZEISS brand, after all, professional people do professional things! ”
Well, this sharing of the ZEISS Light Progressive Series Shop Visit ends here. Welcome to leave a message in the comment area to interact and discuss and communicate together.
If the friends on duty think it is good, please like, collect, comment, tip, the landlord is grateful for the zero, goodbye!
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