In recent years, consumers have tended to buy 4K ultra-high-definition TVs, hoping to enjoy a cinema-like audio and video experience at home. However, after purchasing the machine, everyone also found a problem: the high-definition video source available for playback was seriously insufficient. Consumers often have to spend a long time looking for high-definition video sources. However, some classic films are old and can only provide 720P, or even VCD-level resolution film sources. This has led to the 4K TV that these users have bought at a large price, and they can only watch low-definition, SDR programs, which greatly reduces the user experience.
So, is there a way not to increase the cost of the film source and get a higher definition experience? Congenital deficiency, the day after tomorrow to make up. On April 28, Huawei's Smart Screen V Pro was released, launching a new generation of picture quality technology, using The Bird SuperMiniLED computing quality, enabling both 4K HDR and low-resolution video sources to bring a super sensory experience beyond the content itself. Yu Chengdong, CEO of Huawei Terminal, said, "A new generation of picture quality technology, good TV does not pick the source of the film."
One of the key technologies of the new generation of picture quality technology is The Horizon SuperMini LED display technology. MiniLED backlight is the latest liquid crystal (LCD) backlight technology. Due to the small structure of the chip itself, it is conducive to making the number of dimming partitions more detailed, so as to achieve higher dynamic range (HDR) and achieve higher contrast effects. MiniLED backlight can control the switch and brightness adjustment of the corresponding backlight area in real time according to the bright and dark fields in the TV signal, so that the black in the picture is blacker, whiter, the color is more natural and gorgeous, and the visual realism brings the best immersive experience.
Huawei's self-developed Honghu SuperMiniLED precision backlight, combined with clear light control PRO technology, can bring ultra-high contrast, and supports up to 1000nit HDR peak brightness, which can more realistically restore 4K HDR content, present realistic and bright details, and more realistically restore natural colors. Through color mapping and management algorithms, it is easy to control different film source types and color space displays, bringing real and natural color presentation, enjoying the original color atmosphere and light and shadow texture.
In the face of low-resolution film sources, Huawei's smart screen V Pro's computational image quality technology can analyze the objects in the picture in real time with the super AI computing power of its own neural network processor (NPU). Due to the deep learning training of massive data, it can intelligently perceive and dynamically optimize the pictures seen like the human brain, intelligently reshape the texture details of low-resolution pictures, repair the edge outlines of objects and text, and make the picture light and dark contrast of SDR content more intense, the color richer, and the color transition smoother, bringing a vivid picture with a rich three-dimensional sense, the bright part is more brilliant, and the shadow is deeper. Low-resolution content of 1080P and below has been computed by image quality technology, which greatly improves the clarity of the picture and can bring quality performance close to 4K resolution.
Huawei's smart screen V Pro's next-generation picture quality technology uses AI computing technology to enable TVs not to pick the source of the film and empower the content ecology. Not only that, Huawei Smart Screen V Pro is also the world's first TV device that has passed the dual certification of HDR Vivid and Audio Vivid. Double Vivid certification standards and the release of more content and products that support these two standards in the future, Huawei is the main contributor to the HDR Vivid technology standard, and many Huawei experts have participated in the formulation of new technology standards of the alliance, which will surely lead the audio and video experience of Chinese consumers into a new era and help China's independent ultra-high-definition audio and video standards to the world. Huawei, which has achieved technological breakthroughs, is also expected to define the standard of high-end TV, and "computing power will become a watershed for high-end TV" provides a set of effective development paths for the development of the TV industry.