Aowei Cloud Network related reports show that the technology update of the TV industry is getting faster and faster. Manufacturers show the advantages of new TV technology in terms of picture quality, form, performance and so on. The core of determining the quality of TV products lies in picture quality technology. Excellent manufacturers are optimizing from both hardware and software aspects to achieve better brightness, better picture reproduction, more influential details, and so on. On April 28, Huawei launched the Huawei Smart Screen V Pro, a new generation of picture quality technology that covers hardware and software with "Honghu SuperMiniLED computing quality", bringing a huge breakthrough in TV quality experience.
Yu Chengdong, managing director of Huawei and CEO of the terminal business, said at the press conference that "a new generation of picture quality technology allows good TVs not to pick the source of the film." Whether it is 4K HDR or low-resolution video source, Huawei's Smart Screen V Pro can bring a super sensory experience beyond the content itself. This redefines the picture quality standard for good TELEVISION. In the future, computing power will become a watershed for high-end TV. And thanks to Huawei's unremitting efforts, it will help China's independent ultra-high-definition audio and video standards to go global.
The new generation of picture quality technology includes two breakthrough technologies of Honghu SuperMiniLED and computing picture quality. The former leads the industry's Mini LED technology trend, with ultra-high contrast, brightness and color richness, faithfully restoring the director's true intentions; the latter with computing power plus picture quality, can improve low-resolution film sources to nearly 4K clarity, so that classic films and episodes are revitalized.
Two breakthrough technologies: comprehensively improve the level of TV picture quality
The two major technologies of Honghu SuperMiniLED and computing picture quality have brought about the improvement of TV picture quality in the two directions of hardware and software, respectively, and have become the key to Huawei's smart screen V Pro to truly open up the horizontal distance from the picture quality of other TV products.
2021 as the first year of Mini LED commercialization, major manufacturers compete to lay out Mini LED. Mini LED is a backlighting technology for LCD screens. In the past, the screen backlight was a whole piece, to be fully lit, to turn off all off, and the Mini LED screen backlight is composed of a lot of lamp beads, the part that needs to be bright is opened, and the part that does not need to be bright is closed. In simple terms, it is an LED backlight technology that becomes smaller in size, greatly increases the overall number, and can independently control the switch.
As early as last year, Huawei launched the Giant Mini LED technology based on Mini LED, and became a manufacturer of high-specification mass-produced Mini LED TVs. Huawei's Smart Screen V Pro continues to use The Bird SuperMiniLED precision backlight technology, combined with Clear Light Control PRO technology to bring ultra-high contrast, and supports up to 1000nit HDR peak brightness, presenting realistic and bright details and truly restoring natural colors. Combined with technologies such as Brilliant Display Technology Master Edition, Xunqing Smooth Technology, and Instantaneous Dynamic Technology, Huawei Smart Screen V Pro has a brighter, richer color, and smoother dynamic picture. When playing 4K HDR high-quality film sources, it can faithfully restore the director's intention, so that users can be affected by the original color atmosphere and light and shadow texture.
In terms of software, Huawei's smart screen V Pro also has computational image quality technology. Huawei has a deep accumulation of AI technology. This time, Huawei has applied AI technology to improve image quality, so that low-resolution film sources are revitalized. Based on the smart screen's own neural network processor (NPU) super AI computing power, real-time analysis of the objects in the picture, due to the experience of massive data deep learning training, it can be like the human brain, the picture seen for intelligent perception and dynamic optimization, intelligent reshaping of low-resolution screen texture details, repair of the edge outline of objects and text, 1080P and below low-resolution content, can have close to 4K resolution of the picture quality performance; so that the SDR content of the picture light and dark contrast is more intense, Colors are richer and color transitions are smoother.
"No computing, no high-end", Huawei's smart screen leads the new trend of the industry
When manufacturers in the industry "rolled in" hardware and competed for parameters, Huawei's smart screens blazed a new trail and explored a new direction for the development of high-end TVs with computing picture quality. With the support of powerful AI computing power and algorithms, Huawei's smart screen V Pro can break through the limitations of screen hardware and film source content, allowing users to enjoy high-quality images at any time. In the future, "no computing, no high-end" will become the consensus of consumers and the industry.
In the red sea of industry competition, Huawei's smart screen V Pro stands out with a new generation of picture quality technology, redefines the standard of good TV, and will become a new benchmark for high-end TV.