On April 28, Musk tweeted, "Next I'm going to buy Coca-Cola and reintroduce cocaine." ”
Image source: Network
Some netizens posted a picture of Coca-Cola containing 3.5 grams of cocaine, which was first sold publicly in 1894, and left a message to Musk saying "bring it back." Musk replied, "Kill Red Bull!" ”
According to public information, the Coca-Cola drink was invented in 1885 by John Pemberton, a pharmacist in Atlanta, Georgia, and the original formula contained cocaine in the form of coca leaf extract. When Coca-Cola was invented, cocaine was legal and was a common ingredient in drugs. People think it's safe to use it in small amounts. Cocaine was eventually removed from Coca-Cola in 1929.
It is reported that Musk has led to a safety review by NASA for publicly smoking marijuana. According to Xinhua News Agency in 2018, in September 2018, Musk smoked marijuana in front of the camera while participating in a LIVE US webcast, causing widespread controversy and also causing concerns among nasa executives. NASA subsequently announced a safety culture review of two manned space business contractors, Space Exploration Technologies and Boeing.
However, this move is considered by many to be another joke of Musk's "hi hi". As of the U.S. stock close on April 27, Coca-Cola was worth $284.2 billion, while the Bloomberg Billionaires list showed Musk's net worth of $263 billion. In addition, after the completion of the acquisition of Twitter, Musk will also be saddled with a lot of debt. Buying Coca-Cola like Twitter is no easy task for Musk.
Musk ranks first on Bloomberg's billionaire list According to the financial report, Coca-Cola's net revenue in the first quarter of this year was $10.491 billion, up 16% year-on-year (compared to the same period last year) and exceeded market expectations of $9.83 billion; net profit attributable to shareholders of listed companies (hereinafter referred to as "net profit") was $2.793 billion, up 24% year-on-year. Earnings per share were $0.64, up 23% year-over-year and higher than market expectations of $0.58. At the same time, as one of the two major bottlers of Coca-Cola in China, Swire Coca-Cola's soda revenue in the Chinese mainland market last year increased by 14% over the previous year.
In recent years, with the improvement of people's health awareness, Coca-Cola, which is characterized by high sugar and carbonic acid, has been sung down by market analysts several times.
However, during the recent epidemic period, the red can Coca-Cola has broken through in a number of epidemic prevention materials, becoming a bottle of "happy water" and a "hard currency" for barters for people in home isolation. And that confirms Buffett's explanation of Coca-Cola's "moat," which has a very loyal, deep-rooted customer base that makes it difficult for any competitor to steal business from it.