Some say that in China's new energy market, the competitive landscape between Tesla and BYD has changed dramatically.
你知道吗，特斯拉在中国市场的份额已经小于7.5%，而大陆比亚迪，市场份额已经超过了31%。 特斯拉在中国市场面临挑战以及应对策略。
It's a surprising change, but Tesla doesn't stop there. One of Musk's key tasks during his recent trip to China was to drive Tesla's business growth in China, especially in the application of the Full Self-Driving (FSD) system. However, as we mentioned, Tesla's share of the active Chinese market has dropped to 7.5%. What is Tesla's strategy in this regard?
特斯拉的目标很明确，他们希望通过FSD重新在华实地运用。 Not long ago, the China Association of Automobile Manufacturers announced that two Tesla models meet the automotive data security standards, which clears the way for Tesla's FSD promotion in China.
It is also reported that Tesla has reached a cooperation with Baidu to deploy FSD services on the basis of Baidu's map navigation.
While facing competitive pressure, Tesla has opted for a price-cutting strategy in China. 以此来反击在售价方面的竞争，特斯拉已经对其在华的多款车型进行了多轮降价，最新一次降价幅度达到14000元人民币。
However, the situation has not calmed down. Chinese automakers are stepping up their pace in the field of smart driving, and in doing so, they are weakening Tesla's influence in the Chinese market. When we see that Chinese electric vehicle companies such as BYD, Xpeng, and NIO have made significant progress in this regard, Tesla's road in China will be difficult and dangerous.
On the other hand, Tesla is also preparing to launch a new economical model (Model 2) in the Chinese market in 2025, and in a highly competitive market, the low-cost and efficiency-oriented strategy may help Tesla increase its market share. Tesla's decision is expected to increase sales, but it may also further compress profit margins.
The exterior styling is questionable
Domestic auto companies have accelerated the pace of research and development in the field of electric vehicles, and have been able to quickly catch up and gradually encroach on Tesla's market share in China. New energy vehicle companies, led by BYD, Xpeng and NIO, are not only innovating in autonomous driving technology, but also putting huge pressure on Tesla in terms of price and service.