On April 28, Wuling Jiachen, the third silver-label model of the Wuling brand, officially opened the pre-sale, with a price range of 69,800-105,800 yuan, and the new car was positioned as a 100,000-level household MPV.
As we all know, Wuling's car-making concept is "what people need, Wuling will build what", so the launch of Wuling Jiachen, what kind of market demand does Wuling see?
Since 2016, the popularization of the "two-child" policy and the liberalization of the "three-child policy", more and more multi-population families in China, ordinary 5-seat models have been unable to meet the needs of the whole family in different scenes at the same time, 6-seater, 7-seat and above family cars have gradually become the new upstart in the automobile market.
In addition, since last year, the domestic MPV market has continued to be hot, and a number of joint venture car companies have stepped into the domestic MPV market for the first time, but they are concentrated in the high-end medium and large MPV market. 100,000-level compact MPV is still a relatively blank market, although there are some domestic MPV in this price range, but most of them are difficult to meet the multi-level home needs of users.
So with a compact size and a budget of 100,000, can you create an MPV that meets the needs of your home? Let's see how Wuling Jiachen does it.
The first is the space, Wuling Jiachen length, width and height are 4785mm/1820mm/1760mm, and the wheelbase is up to 2760mm, which is not only superior to the same level in size. The interior seat layout is even more exquisite, with three rows of seats using a theatre-style stepped layout with a drop of 80mm per floor, ensuring that passengers in each row have the same excellent vision and comfortable seating space.
In addition, users can also freely choose 2+2+N flexible seat mode, that is, 4, 5, 6, 7 seats can be switched at will; the second row can be moved forward and backward by 120mm, and the back of the seat can be adjusted to 150 degrees backwards for easy lying down; The third row of seats can be overturned or folded in the form of four or six points, and the maximum volume of the trunk can be extended to 1177L, which can fully meet the needs of many people traveling or carrying.
As a family MPV regardless of the price, there must be a sense of quality in the car, and the most impressive thing about Wuling Jiachen is the diamond check quilted seat, and it shows that it has also been punched, it is difficult to imagine that such a design will be applied to 100,000 models.
In addition to the comfortable space, another highlight of Wuling Jiachen is the Ling OS Lingxi system developed by Wuling. Its voice interaction function is quite powerful, not only can continuous dialogue, but also a sentence can issue 10 instructions, making the interaction more convenient. At the same time, it can also avoid waking up, customize the wake-up word, give the car a favorite name, etc., which is simply better than a love classmate.
In addition, Ling OS also provides remote car control functions, which can realize vehicle status monitoring, remote switching on and off air conditioning, opening and closing locks, Bluetooth key sharing, users can view the car conditions at any time, and realize full-scene intelligent car control and intelligent travel.
Red Dot Car Reviews:
With the gradual familyization of mainstream consumer groups, in order to meet the comfortable experience of each family member, users will consider the family car that is suitable for their own situation and can improve the quality of life with a more mature and rational consumption concept.
However, the domestic 100,000-class automobile market is still dominated by SUVs and cars, and each other lacks "practicality" for the 7-seat MPV for the family. However, it must also be noted that MPV models are not mainstream in China, so not all car companies dare to try, but for Wuling Motors, the situation is different.
Because when it comes to making MPVs, no one may be more confident than Wuling, its compact business MPV Wuling Hongguang cumulative sales have exceeded 5 million vehicles, known as the "god car"; another MPV for family users, Baojun 730 cumulative sales have also exceeded 1.36 million.
Therefore, in the manufacture of MPV, Wuling is an expert, with a user base of more than 6 million, and more understand the needs of users, Wuling Jiachen is to fill the gap in the 100,000-level 7-seat family car market.