New species, new beauty
The inner Japanese aesthetic is the highlight
2019 Ariyagain Concept Car
At the beginning of the debut, nothing was discussed more than the overall design of Ariya. Positioned in the cross-border SUV from the beginning of the birth of Ariya with a different style from the existing product line, the simple and smooth beauty it shows is rare in existing Nissan models, on the one hand, the identity of pure electric SUV can make Aria open in design, on the other hand, this is also Nissan's pursuit of high-end market again and choose the style change.
So we can see that in terms of appearance, Ariya, which adopts the design language of "eternal Japanese futurism", has a sense of avant-garde design. The front face is a huge V-shaped design, which is more bold than the current model at this point, and its recognition is also very high, the central network is a common closed medium network design of pure electric models, the color is matte, and the Nissan logo is placed in the center of the Aria medium network, which can be customized and can emit light.
Headlight shape, with the front face of the big V design, LED headlights using a narrow and narrow shape, the lamp corner also has the word "Ariya", the day lamp is located under the headlight, similar to the shape of the boomerang, but also with the entire V-shaped edge for fitting.
Ariya rear also reflects the simple design style, taillights are a common through-type design, it is worth mentioning that the tail tag with "NISSAN" replaced the original logo, placed in the center of the taillights, is also a more common way to improve texture.
If there are traces of the appearance of the sneaky back movement, then putting the Japanese aesthetic into the interior decoration of the car is also Ariya's big move. Entering the car is greeted by the double 12.3-inch joint screen of the central control part, the air conditioning outlet runs through the entire central control area, the chrome strip is also adjusted with a similar gold color, and the upper part of the center console is covered with a large area of leather fabric, and is also equipped with stitch decoration, which not only creates a simple texture similar to the appearance, but also has a sense of high quality. The air conditioning control panel remains below, but it is also controlled by touch buttons.
The gear lever area is also quite exquisite, similar to the yacht-style gear lever plus touch buttons, it has to be said that in the center console and the shift area using wood grain trim panels, plus this kind of gray, black, brown color matching, so that the entire interior has a Zen courtyard charm. The Japanese version is even more in the "Limited" version to provide consumers with a carpet with a significant Japanese garden pattern, it may be expected that some domestic versions will not provide similar options.
In terms of power, Ariya will provide two versions of power, the entry-level version is equipped with a single motor and adopts a front-drive design, with a maximum power of 160kW, and the high-end version will provide front and rear dual motors + e-4orce all-wheel drive technology. In terms of battery life, Ariya will carry a capacity of 63/87kWh, and the endurance will exceed 610km under WLTC conditions.
Nissan Aria is equipped with the latest ProPILOT 2.0 intelligent control pilot technology, ProPILOT Remote Park and e-Pedal integrated intelligent control pedal, which will provide drivers and occupants with a more relaxed driving experience.
Nissan Ariya is also equipped with intelligent Around View Monitor, Intelligent Forward Collision Warning, Intelligent Emergency Braking and Rear Automatic Nissan Safety Shield technology, including Emergency Braking.
It's inheritance and progress
The first generation leaf
The first generation of leaf leaf, using the familiar hatchback design, the original leaf equipped with an 80 kW and 280 N m motor, the battery is equipped with a 24 kWh lithium-ion battery, later increased to 30 kWh, in 2011 the total global sales of the Leaf Leaf has reached 22094 units, of which the Japanese market 10310 units, the United States market 9674 units, which is more expensive than the price of a fuel car at that time, For electric vehicles, which are not yet mature in technology, it is also a good result.
By 2013, the Leaf had not only increased its range from 117 km to 121 km, reduced charging time from 7 hours to 4 hours, and opened battery rental services. In the years that followed, Nissan continued to upgrade the Leaf Leaf, selling about 47,000 Leaf Leaf units worldwide in 2017, and by the time of the replacement, the first-generation Leaf Leaf had sold more than 300,000 units.
In October 2017, Nissan unveiled the second-generation Leaf Leaf, the one that was short-lived at the domestic auto show. Although the second generation still maintains the design of the hatchback in the overall design, the overall style is more inclined to the modern design, and the straight lines and surfaces are more abundant than the first generation, creating a lower wind resistance body, and the design of this dynamic car is also sought after by the global market, and the global sales volume reached 87149 units in 2018.
Whether it is the electrified head soup or the twice winning the world's best-selling electric vehicle award, Nissan feels the charm of electrification. The great success of the Leaf leaf has made Nissan more confident. It also gave Nissan the idea of trying to go higher-end electric, and the experience summarized on the Leaf Leaf was transformed into reality one by one, and there was now the Aria, a more mature and advanced product.
Based on the CMF-EV platform to create the entire interior and exterior of Aria, you can feel the strong Nissan style at first glance, but you can also feel that it is a new species, with smooth curves and a straight surface, and a unique Japanese aesthetic design inside, which shows that it is a member of the new generation of intelligence while highlighting the aesthetics.
Changed the momentum of the unchanged opponent
Two fields + new forces
In 2022, there are many Japanese pure electric SUVs that come to the Chinese market, and among this opponent, Ariya's opponents are still the production of those "old friends".
Honda's polar 1/e: NS1 will also be listed in the near future, the latter is also announced a pre-price of 18-21 million, but in terms of body size, the gap between the two fields and Ariaya is still very large, for the positioning of the compact cross-border SUV Ariya, its price reference to the North American market, but also to reach nearly 250,000 yuan, polar 1 / e: NS1 both in the price advantage is relatively large.
brief summary:
While Ariya has a distinctive aesthetic and its Japanese aesthetic is fascinating, that alone isn't enough for Nissan to continue its electrification success. In the future, intelligence is always an important factor in consumer evaluation, which will also be directly related to the actual sales, if Ariya according to the original plan, in 2021 global listing, then there are still certain opportunities, but at the current domestic new forces intelligent progress rate, Aria alone can not last too long, may even go high and low.
Of course, I also hope that Ariya's model can gain a good foothold in the Chinese market, after all, in the cold era of electrification, cockpits that can maintain temperature are rare. (Text: Pacific Auto Network Gao Zijian)