The March 2022 sales ranking can be said to be both expected and unexpected. The so-called expected, FAW-Volkswagen although a sharp decline of 40.2% year-on-year, but still the sales champion; the so-called unexpected, Changan Automobile climbed rapidly, reaching 120437, ranking second, compared with FAW-Volkswagen only about 6,000 vehicles.
Prior to this, the top five of the monthly sales list were basically dominated by joint ventures. Entering 2022, independent brands will continue to exert their strength and show unprecedented voice in the field of hybrid and new energy. With the continuous increase of consumer support for independent brands, sales are also rising, gradually highlighting the advantages of local combat.
According to the data of the Association of Automobile Associations, FAW-Volkswagen's sales in March were 126131 vehicles, although the year-on-year decline was huge, but the sales base was relatively large, which can be described as large and not falling, and there were three thousand nails in the broken ship, ranking first.
However, this also gives FAW-Volkswagen a wake-up call, the market competition is extremely fierce, a little careless will be overtaken by the opponent, or even eliminated. In recent years, FAW-Volkswagen has contributed a lot of sales with a series of SUVs such as Tanyue. Although the update speed of new cars is faster than that of SAIC Volkswagen, it is not as cost-effective as its own brands, and it has not opened a significant gap.
Changan, which is in second place, sold 120437 vehicles in March, clinging to FAW-Volkswagen. Changan Automobile's changes in recent years can be described as earth-shaking. Led by Changan CS75 PLUS, supplemented by the UNI series, it has a high cost performance in terms of appearance and configuration, and has a strong market appeal in the price range of 100,000-150,000, which is the first choice of many consumers.
In particular, the listing of Changan UNI-K New Energy has made up for Changan Automobile's shortcomings in the new energy industry. Although it is Chang'an's first contact with hybrid, its product strength cannot be underestimated. Priced at 176,900-19.29 million yuan, as a medium-sized SUV, it inherits the advantages of high appearance and high cost performance, while the intelligent technology configuration does not lose electric vehicles, and there is no battery life anxiety.
For urban commuter consumers, pure electric range of 130 kilometers can basically meet the demand for all-day use of cars, and the cost of using a car is not higher than that of electric vehicles.
When it comes to new energy, we can't help but mention BYD, which sold 103229 vehicles in March, all from the contribution of new energy vehicles. The monthly sales of new energy vehicles can exceed 100,000, and only BYD can do it. Specifically, BYD Song contributed the most, with 26,723 vehicles. BYD's outstanding performance in sales is inseparable from the super hybrid system. Pure electric endurance can meet the needs of urban cars, the cost is extremely low. When traveling long distances, the oil-electric hybrid system can also provide endurance guarantee.
Geely Automobile sold 93,378 units in March, ranking fourth, and fifth-place GAC Toyota has a lead of more than 5,000 vehicles. Among them, the Emgrand series contributed 16,336 vehicles, and the Star Yue L contributed 11,049 vehicles. Unfortunately, Xingrui rarely exceeded 10,000, with only 8576 vehicles.
With the continuous integration of Geely and Volvo, more and more Volvo technology has been applied to Geely's umbrella, and the competitiveness of products has been further improved. In particular, Xingrui and Xingyue L can almost be seen as Volvo's decentralized products, which are very cost-effective.
Conclusion: Among the top five in the ranking, independent brands occupy three places, which is a shot in the arm for independent brands. So many years of consumer support has not been in vain. Of course, we can not be proud of this, in the process of growth, but also always keep vigilant, and constantly spur themselves, so that we can leave the joint venture brand behind for a long time and usher in the highlight moment of our own brand.