On April 25, at the spring new product launch conference, In addition to launching mainstream large-screen TV products from 55 inches to 100 inches, Hisense Video further expanded the size of the tv large screen, launched a 110-inch, 120-inch full-color laser TV, and redefined the upper limit of the giant screen audio-visual experience.
It is reported that the 120-inch full-color laser TV launched by Hisense this time is the world's first laser TV that meets the TV brightness standard.
How big is 120 inches? "As big as a two-seat supercar," Liu Xianrong, general manager and chief scientist of Hisense Laser Display Co., Ltd., introduced at the press conference. According to estimates, the area of a 120-inch TV is equivalent to the size of a national standard table tennis table, which is nearly 1.5 times that of a 100-inch TV. Hisense said that through the comprehensive experimental analysis of the sense of presence, the best viewing angle, and the human eye's ability to distinguish image details, the best viewing distance of the 120-inch laser TV was 4-4.5 meters.
Hisense Laser TV 120L9-PRO adopts the three-primary color light source architecture with extremely high RGB color purity, and the color gamut coverage reaches 107% of the top color gamut standard BT.2020, which is equivalent to 151% of the DCI-P3 film color standard, surpassing the high-end cinema by 50%, and achieving a comprehensive improvement of cinema-level color and texture. In order to achieve more immersive sound quality enjoyment, the 120L9-pro is equipped with the Manhacarton panoramic sound field, combined with the sky dome lifting sound field, bringing shocking sound effects comparable to high-end theaters.
It is worth mentioning that from the beginning of the fuselage design, hisense laser TV 120L9-pro is full of ceremony, the fuselage material is selected from 20 years old North American black walnut, using the traditional gold wood process to perfectly integrate metal and wood. In terms of interaction, 120L9-pro adopts a smart dual-screen design, audio-visual is not disturbed, and can be voice-linked to smart home, opening up unlimited possibilities for quality life. The design patent of 120L9-pro has just won the National Award, China Design Silver Award.
In addition to hardcore audio and painting and interaction, Hisense has also customized a laser theater area for laser TV users, relying on the large-screen 4K ultra-picture quality home theater product "Xiaoju Cinema Line" independently developed by Juhaoguan Technology, and launches 100 carefully tuned frame selection blockbusters for laser TV users every year to create high-end cinema-level audio-visual solutions.
In addition, Hisense also launched the L9H series of full-color laser TVs, covering 75, 80, 88, 100 inch mainstream sizes.
"In terms of product layout, Hisense Laser TV is the pioneer of the process of large-scale TV. In 2014, Hisense took the lead in launching a 100-inch laser TV, and in 2019, Hisense took the lead in completing the 75-100-inch full-size segment layout. Liu Xianrong said at the Hisense Video Spring New Product Launch Conference that as a replacement product for large-screen TVs, laser TVs have always been the leader of large-screen competition. According to the data of Aowei Cloud Network, in 2021, Hisense TV firmly occupies the first place in the high-end large-screen market of 75+ and more than 8,000 yuan. In the 100+ large-screen market, Hisense is also the first brand. Aowei Cloud Network omni-channel monitoring data shows that in the first quarter of this year, in the sales of 100-inch + large-screen TVs, Hisense laser TVs accounted for 63.6%, ranking first.
It is reported that the 110-inch laser TV is a full-color machine emperor, priced at 49999 yuan; the 120-inch top flagship full-color laser TV is priced at 119999 yuan.