Orange Finance | under the epidemic, the new head of domestic mobile phones

Reporter Wang Yun

Under the epidemic, consumers' demand for mobile phone performance is more diversified, new demand stimulates new beginnings, and the rhythm of mobile phone release is still compact.

On April 23, on the occasion of the 27th World Book Day, Hisense announced that it would release a new ink screen reading mobile phone on May 11 and released its first promotional video.

The market has always needed marketing, needed topics, needed traffic, one after another conference, there is no battlefield of gun smoke, domestic mobile phone competition continues to heat up, but the final explanation for brand recognition lies with consumers.

OnePlus and OPPO won 2,800 counties across the country during the year

On the afternoon of April 24, OPPO officially held the OPPO K10 series "Super Dimensional New Machine Conference", the new products include K10, K10 Pro two new machines, OPPO Enco Air2 Pro headphones, etc., K10 equipped with Tianji 8000-Max mobile platform starting price of 1999 yuan, K10 Pro equipped with Snapdragon 888 mobile platform starting price of 2499 yuan.

Previously, on April 21, OnePlus held an online conference to release the new OnePlus Ace series, priced at 2499 yuan. At the meeting, Li Jie, President of OnePlus China, announced that in the future, oppo's superior resources will be efficiently integrated, and the performance track will be mainly attacked through digital and Ace dual series. At the same time, the layout of OnePlus' offline channels will also be fully accelerated, and channel coverage of more than 5,000 experience points will be achieved in 2,800 counties and 4,000 core business districts across the country during the year.

At the press conference, Li Jie announced for the first time the future product positioning: focusing on the performance track. OnePlus's future product line will be divided into digital series and Ace series, digital series positioning elegant and powerful performance flagship, it will continue oneplic's consistent high-end flagship route, bringing the most extreme performance experience and advanced texture design; the new Ace series, positioned as a beautiful performance trump card, to provide users with hard-core technology and fast and stable game entertainment experience without degradation.

OPPO has nearly 200 million annual shipments worldwide and has strong supply chain resources, and OnePlus will share the OPPO supply chain to bring stable product supply and cost advantages. In addition, OnePlus will also have more opportunities to deeply customize with suppliers and jointly develop new technologies and new components. The Tianji 8100-MAX chip, which was exclusively launched by one plus Ace, was customized by one plus and MediaTek in-depth cooperation.

After receiving the "Father of Android" smartphone brand, Nothing's new machine was released this summer

At the domestic mobile phone conference, Apple's iPhone is often compared, and this spring there is one more "strength faction".

A month ago, on the evening of March 23, OnePlus co-founder Pei Yu left a new company founded by OnePlus, Nothing, held a press conference called "The Turth", and founder and CEO Pei Yu announced that he would launch his first smartphone, The Thing Phone 1, which will be released this summer. Pei Yu said at the online conference that the Nothing Phone 1 will become a replacement for Apple's iPhone.

(Liu Zuohu and Pei Yu)

Ten years ago, in 2012, Pei Yu left Meizu to join OPPO, and the following year co-founded OnePlus with Liu Zuohu. In 2020, Pei Yu left OPPO and founded his own company, Nothing.

In addition to being the co-founder of the former OnePlus, on February 16, 2021, Pei Yu also acquired Andy Rubin's smartphone brand "Essential". Andy Rubin joined Apple as a developer in 1989. After leaving Apple, he led his team to build the Android mobile phone operating system, and Andy Rubin himself is also known as the "father of Android". In 2005, Android was acquired by Google, and with the help of Andy Rubin, Google developed Android into the world's most popular mobile operating system. After leaving Google, Andy Rubin founded a company called Essential in 2015 to focus on developing smartphones and launched the Essential Phone PH-1 in 2017. The launch of Phone PH-1 did not allow the "father of Android" to prove his ability, but was surrounded by smartphones with the same Android system, and Essential Company finally announced its closure.

The reluctant Essential team has now re-founded OSOM, and Wolfgang W. Muller, co-founder and chief marketing officer of OSOM, said it was very likely that the machine would be released in the "summer of 2022". so

Phone 1 and OSOM's new machines are released in the summer, and it is unclear whether there is an inevitable connection between the two.

Vivo officially denied building cars, folding screen mobile phone battlefield upgrades

On April 25, Vivo will hold a new product launch conference, and the Vivo S15e mobile phone will be released together with the vivo X80 series of the new generation of imaging flagship mobile phones.

A message from Vivo shows that the Band New Pants will sing songs during the launch. Judging from this warm-up video, in the face of the dim indoor stage of the new pants performance, Vivo X80 shot the front of the band members and the facial expression details in backlit conditions.

On the afternoon of April 23, Vivo and Futu Niuniu jointly held a financial private meeting in Shenzhen, and Zhu Guitang, general manager of Vivo Investment Management, responded to rumors of car manufacturing, saying that so far, the company still hopes to focus on mobile phones and surrounding ecological chain products.

He mentioned that the high-end mobile phone market sales are growing and the scale of users is expanding. Since the emergence of the epidemic, users have spent more and more time on mobile phones, willing to spend more money to buy mobile phones and improve the experience, and it is the general trend for manufacturers to make high-end mobile phones. In this change, the folding screen has become an arrow for mobile phone manufacturers to enter the high-end.

Also this April, Vivo followed Samsung, Huawei, Xiaomi, OPPO after entering the folding screen battlefield, on April 11, Vivo released its first folding screen mobile phone Vivo X Fold, priced at 8999 yuan.

On April 22, Huawei's official Weibo of mobile phones sent a message that a new product launch conference will be held at 19:00 on April 28 to launch a new generation of Mate series folding screen flagship - Huawei Mate Xs 2. Previously, Huawei has released folding screen mobile phones such as Mate X, Mate Xs, Mate X2, Mate X2 Collector's Edition and so on.

In addition, it is reported that the Xiaomi MIX Fold 2 folding screen is expected to be released around June this year. It is revealed that the Xiaomi MIX Fold 2 folding screen will be thinner and lighter than the previous generation, and the battery will be smaller.

According to the market analysis agency Canalys february 2022 released a report, 2021 global folding screen mobile phone shipments of 8.9 million units, an increase of 148% year-on-year, although folding screen mobile phones account for less than 1% of the total mobile phone market, but such a high growth rate, making folding screen mobile phones will become the second growth curve of mobile phone companies, the same report from Canalys, it is expected that by 2024, the global folding screen mobile phone market shipments will exceed 30 million units.