Pills | Wen Yiqing | edit
Major social platforms are starting to roll out new features that show where users' IPs belong.
On April 15th, following Weibo, douban, xiaohongshu, douyin and other social platforms collectively announced that they would display the location of the user's IP, and the relevant functions would be tested at the end of April. According to the announcements of each platform, the platform will display the location of the user's last question or comment, displayed to the province (autonomous region, city) within the territory, and displayed to the country (region) outside the country. Manual shutdown is not supported.
Source: Douyin Security Center
This rule is intended to rectify the chaos of hot spots, online rumors, and online violence, and as soon as the news came out, netizens discussed it. In terms of knowledge, some netizens said that "the platform publishes territorial information, worried about exposing too much privacy, and does not support"; some netizens believe that "it is precisely because of insecurity that people who spread rumors can be deterred, and QQ can also display specific Internet cafes before".
Wu Qing, a fan of a mainland boy band, as a star-chasing girl, immediately discussed with her friends after seeing this news. She believes that the platform's disclosure of IP territory also helps the rice circle to dispel rumors.
Wu Qing told Yu Xian'er (ID: yuci-er) that she had previously paid attention to some black fans who claimed that they had met a star filming in a certain place, and thus gained a lot of attention. "But they are actually in order to make their subsequent rumors more convincing, after the IP territory is made public, their remarks of rubbing traffic and rumors will also be self-defeating." Wu Qing explained.
In May 2021, after the "milk pouring incident" of the fans of the talent show "Youth with You 3" was exposed, the deformed "shooting culture" of the rice circle was ended. In June of the same year, the relevant departments launched the "Qinglang · After the special action of 'chaos rectification' in the rice circle, the list of stars on platforms such as Weibo and Douyin, which were regarded as the standard by the girls in the rice circle, was cancelled, and a number of rice circle trading platforms such as owhat, super star rice ball, and Tao Rui were removed from the mainland application market, and the behavior of fans to raise funds was effectively cracked down.
Although the special action of the rice circle is unprecedented, and the platforms have also severely cracked down on fans' insults to celebrities, fans and even online violence, due to the uncontrollable nature of speech, rumor-mongering and confrontation in the rice circle are still prohibited. In August 2021, Zhao Liying and Wang Yibo fans tore each other apart and insulted each other more and more intensely, and finally the platform, studio, and star went down, and the relevant "farce" was calmed down.
Image source: Sina Weibo @ Weibo administrator
Lawyer Wang Lechen believes that the display of IP territory on various social platforms is an effective attempt by the platform to the bad speech of the fan group, but to a certain extent, it still stays at the level of subjective constraints, and it is more important to truly realize the real-name system and further reduce the threshold for rights protection against rumors, Internet violence and other behaviors. "Not only relying on the official, the platform, but also the constraints between individuals is also crucial." Wang Lechen said.
With the in-depth implementation of the special action of clear rice circles, the rice circles wrapped in black smoke miasma will also become healthier.
Rice circle management, continuous upgrading
Rice circles are facing more stringent management.
In the announcement on "the ip territory will be displayed", all social platforms explained that this measure is to "reduce bad behavior such as impersonating parties to hot events, malicious rumors, and rubbing traffic".
From Weibo showing the IP territory of the commentators under some topics, to the current platform showing the IP territory of the entire network user, lawyer Wang Lechen believes that this means that the platform should comprehensively strengthen the control of bad speech, including rumors, online violence and other phenomena emerging in an endless circle.
On April 20, 2022, the topic of #Yang Yang's quarantine in Ningbo was listed on the entertainment version of the hot search. @Yangyang Information Station posted: "Some network users fabricated and disseminated Yang Yang's false remarks such as 'violating epidemic prevention regulations' and 'being repatriated' on Platforms such as Sina Weibo and Douban, and reserved the right to pursue their legal responsibilities for relevant network users." ”
Source: Sina Weibo @ Yangyang Information Station
Yang Yang fans have commented that under the epidemic, Yang Yang violated the epidemic prevention regulations, and dealt a huge blow to Yang Yang's reputation rights and positive image, and the rumor-mongers "have their hearts to blame".
And such a phenomenon is not uncommon in the rice circle.
Star-chasing girl Tong Xiao told Yu Thorn that her love beans are now advertised on Weibo and rarely post their daily lives, because too many people will catch wind and shadows on the Internet. "After all, he even has a ring with the shadow of a staff member to be said to be in love."
Rumors in the rice circle have developed into online violence, hurting not only celebrities, but also fans. Tong Xiao revealed to Yu Shi'er that she had seen a fan of a pure love writer, a middle school student who was also a fan of the book, and almost let this middle school student commit suicide. Tong Xiao used the four words "shocking" to describe this matter.
Rectifying the chaos in the rice circle is not only to protect the interests of fans and celebrities, but also an important means to maintain the image of the platform itself and improve the user experience of the platform.
Taking Weibo as an example, Yu Thorn searched for the keyword "uninstall" and found that one of the most common words said by star fans on Weibo was: "Weibo has too much online violence, the rice circle is torn, the water army brushes data, and people will only vent extreme emotions here." "After uninstalling Weibo for a while, the mood has become better."
Based on this situation, from 2021, the management and rectification of the rice circle has entered a more stringent era.
In March 2021, the relevant departments announced that they would comprehensively clean up all kinds of harmful information such as "rice circle" fans tearing up insults, pulling and provoking wars, provoking confrontation, insulting and slandering, rumor-mongering attacks, malicious marketing, etc. Weibo, Douban, Douyin and other rice circle gathering places have become the focus of rectification.
@Weibo administrators from May 21, 2021, have successively released the "Weibo Fan Circle Health Ecology Special Action Series Announcements", as of now more than 3,000 rice circle Weibo accounts have been banned for 30 days or permanently shut down to varying degrees of punishment, tens of thousands of Weibo mutual tearing Weibo has been cleaned up, and more than 2,000 mutual tearing and insulting super words have been closed.
Image source: Sina Weibo @ Weibo administrator
In September of the same year, Douyin also announced that it would strengthen the chaos in the rice circle, in addition to removing the "Star Love Bean List" and "Star Topic List" and other lists, it also forcibly disbanded 1900 fan groups with the themes of voting, assistance, fundraising, criticism, gossip, and breaking news, and removed 54 programs related to the list of artists.
Coincidentally, since the qinglang special action was launched, the "bagua gathering place" Douban has also been the strongest rectification in history. According to the Daily Economic News, from January to November 2021, the relevant departments imposed 20 disposal penalties on Douban, and repeatedly imposed a fine of 500,000 yuan, with a total of 9 million yuan in fines.
In June 2021, 20 entertainment groups such as the Douban Goose Group and the Qingqing Grassland were suspended from forwarding and collecting functions, and 25 groups, such as the Fire Research Group, were directly shut down. Among them, the goose group, which is regarded as the first entertainment group of Douban, was officially blocked on April 14, 2022 after experiencing N times of deactivation, and there is no specific unblocking time this time.
The Douban APP itself, after being removed again in March 2022, is still not on the shelves in app stores such as Huawei, OPPO and VIVO.
On March 17, 2022, the relevant departments announced that a new round of special actions will be carried out, and rectifying the chaos in the rice circle is still the focus of the work. The collective announcement of the mainstream social media platform to show the user's IP territory is also another measure to further clear the rice circle on top of the existing measures to combat the chaos in the rice circle.
Looking back at today's rice circle, there is still a phenomenon of unscrupulous marketing to catch wind and shadow to provoke fans' emotions, and the network anonymity of social platforms has also made some fans continue to be unscrupulous, resulting in a vicious circle of "countering violence with violence" between each other.
Tong Xiao told Yu Shi'er that the impact of this initiative on the rice circle is still relatively small, but it is certain that this is also a warning of strict management.
"Now that the rice circle is still tearing each other apart, strengthening the management of the rice circle is good for fans or stars who chase stars." Tong said with a smile.
"I'm really tired of chasing the stars"
Some fans are also eager for the improvement of the rice circle environment. In the eyes of "rational fans", chasing stars is a pleasant thing, but under the interference of the rice circle dispute, it is difficult for them to be alone.
Fifi is an iron fan of a returned male star. In 2019, she saw the male star's stage clip on the B station, and was immediately "impressed" by his singing and dancing strength, "Entering the pit is only in a moment, in fact, his face is also very good-looking." Fifi said with a smile.
However, Fifi told Yu Shi'er that now she is gradually drifting away from the rice circle, and even the number of social platforms used is gradually decreasing, the reason is that Fifi's answer is: "Too tired." ”
At first, Fifi was still just wandering "outside the circle", and she did not understand the rules of the rice circle for the first time, but she felt that she silently liked a person to make the empty heart full, and the positive energy conveyed by Aidou has always inspired her life.
The beauty of it all ends with a "comment reply". Fifi recalled that when she praised "brother is handsome" under the B station video as usual, a few minutes later, some fans asked her "how many digital albums have you bought?" ”。“ It's really inexplicable, I've already bought albums, why should I buy them. Fifi said.
Out of fear of being regarded as a "white prostitute" by others, Fifi still spent more than two hundred yuan to buy several digital albums, and put the purchase record in Weibo Super Talk. Similarly, a few minutes later a fan asked her if she wanted to join the group and "chase the stars happily" together, and Fifi agreed.
Fifi revealed that this WeChat group is not large, about twenty people. Some fans will send some photos and videos of Love Bean, and everyone will communicate very happily. "But many times they will also send some 'home' black materials, and even when there is a conflict with the 'home to family' fans, they will let me argue with the black fans and brush love beans with praise." Fifi said helplessly.
From this time on, in order to maintain "friendly communication" with the fans in the group, Fifi began to pay attention to some fan circle wars, and the star-chasing battlefield shifted from B station to Weibo, and some negative news often appeared on the home page, and even verbal violence.
"Not only my family, but also irrational people in every family, just to fight for a title, they will bring all kinds of dirty words, malicious P black maps, black names, and even rumors." 」 Fifi told Yu Thorn that once she just commented on a sentence of "can you not scold people, is it not good to talk about things", and was chased and harassed by fans at home all day, some said she was "Virgin", some said she was "glass heart".
At the end of March, under the arch of the marketing number, Wang Junkai and Yi Qianxi's two fans launched a fierce battle around "academic issues", and some fierce remarks even rose to personal attacks, the number of related Weibo comments exceeded 1,000, and the insults of the two families have continued to this day.
Image source: Screenshot of Sina Weibo
After Fei Fei learned that the social platform was going to disclose the news of IP territory, she looked through some black powder accounts that she had paid attention to with a little curiosity, and found that although some accounts were still 'crazy', there were also direct sales numbers.
"I don't know if it's because of the reason of disclosing the IP territory, but the account number of the sales number is indeed still blogging in March, and some people also say that they are overseas, and they may be afraid of being 'faked'." Fifi analyzed.
Similarly, Tong Xiao, who was once a fan of a top male star, has also suffered insults from fans, and it is still "shared responsibility" fans who scold people.
Tong Xiao revealed that once his love beans wore a one-piece suit of a big brand, but the temperament of the male star was very incompatible with this dress, and the body appeared to be very uncoordinated. Tong Xiao adhered to the star-chasing concept of "the people I chase are not flawless", and she boldly commented under Weibo: "This dress looks so big and looks so kind." As a result, he was chased and scolded by his own fans for a day.
"They couldn't tolerate a little sand in their eyes, and sent private messages saying that I was 'skinned black', my whole family was big, and there were direct scoldings, and I was really speechless." I've been depowdering since then. Tong Xiao recalled that he was also a little helpless.
Tong Xiao believes that the platform's disclosure of user IP territory may have a certain deterrent effect on some fans who care about privacy, but she feels that fans also need to rectify the phenomenon of celebrity control and evaluation, liver data and so on.
Tong Xiao 'present burden' is a top male star, fans attach great importance to the data of Aidou, and the data group stipulates that the number of Weibo forwards of the male star should reach more than one million.
"In addition to fans buying data, the data group also has to rotate (repeat a certain Weibo). A girl I know is in the data group, she has five accounts per person, each account has to forward Aidou Weibo a hundred times, and one person has to forward five hundred times. Every time she tweeted after doing the data and said , 'I was relieved', I was distressed to see it. Tong Xiao explained.
In Tong Xiao's eyes, the scolded fans are tired, and the fans who do data are even more tired.
Tong Xiao hopes that with the continuous advancement of actions such as open IP territory, on the one hand, it can give fans and ordinary users a more harmonious social space, on the other hand, it can also "reduce the burden" for those girls who continue to fight against the black of love beans and make data.
The rules are easy to set, and the rice circle is difficult to manage
Under the special action of Qinglang, the relevant departments have gradually strengthened the supervision of the rice circle, and the words and deeds of fans have also been restrained, but in the view of lawyer Wang Lechen, the crackdown on this measure of the platform is still not strong enough, and it is still a subjective constraint for fans or users.
Wang Lechen told Yu Zhi'er that taking the "network violence" in the rice circle as an example, its victims are nothing more than celebrities or individual fans.
In recent years, celebrities have increasingly confronted online violence and rumors by issuing lawyer letters or filing lawsuits, which has also played a certain exemplary role for ordinary fans to "take up legal weapons to defend their rights". But on the other hand, the situation of insults and attacks among fans has not been curbed, and it is still very difficult for ordinary fans whose rights and interests have been violated to protect their rights.
According to the statistics of Yu Jing'er, from March 1 to April 20, 2022 alone, six celebrities, including Yang Yang, Zhou Yangqing and Zhao Lusi, have defended their rights and warned netizens against infringement of their right to reputation through Beijing Xingquan Law Firm.
In June 2021, Beijing Xingquan Law Firm released a Weibo post saying that Yang Zi won the first-instance case against the users of Station B for infringing their right to reputation, and the users involved would post an apology statement at the top of the homepage for seven consecutive days, and compensate for the consolation of mental damage and reasonable expenses for rights protection totaling 20,000 yuan.
Source: Sina Weibo @ Sina Entertainment
Wang Lechen believes that celebrities have more financial resources and a professional legal team to help them achieve rights protection, and based on the identity of public figures, it is more convenient to connect with the platform to obtain user information.
But fans just filing lawsuits and getting user information from the platform will 'overwhelm' many people.
"Before fans can defend their rights, they must first file a lawsuit with the court, but the lawsuit must fill in the defendant's real name, ID card number, home address and other information." However, in the anonymous network environment, even the platform cannot grasp the true information of the people involved, and it is of course more difficult to protect the rights of litigation. Wang Lechen said.
At the same time, Wang Lechen also revealed to Yu Jie'er that minors under the age of ten and minors without labor income (natural persons under the age of eighteen) have no right to sue at the legal level, and if the rights protection must be represented by their legal guardians, just "informing the parents" will make some minors retreat, after all, they do not want their parents to know the other side of themselves on the Internet.
On the Internet, people who are insulted and rumor-mongering have a certain cost of safeguarding their rights, and it is often difficult for perpetrators to be punished, which is also one of the important reasons why chaos such as "network violence" and "network rumor-mongering" in the rice circle is difficult to completely eradicate.
Returning to the measure of the platform to disclose the IP territory, on April 15, in the Weibo topic #Multiple Internet platform accounts will show IP territory#, many netizens have commented: "Only show what is the use of IP territory, it should be directly real-name system." ”
According to the observation of Yu Thorn, major social platforms such as Weibo, Douban, and Xiaohongshu can register accounts for normal use only through mobile phone numbers, and there are still no hard and fast regulations for filling in ID card numbers.
At the same time, some shopping platforms also provide ip service changes, calculated by day, taking a store that provides the service as an example, users can choose a monthly card, a seasonal card or an annual card, the price is 79.9 yuan, 219 yuan, 799 yuan, respectively. The IP address of computers, mobile phones, tablets and other devices can be switched arbitrarily.
This also means that IP territories are replaceable.
Image source: Taobao
Wang Lechen said that because of the neglect of the real-name system by social platforms, gray industries such as the network water army are still difficult to eradicate, and extreme fans under online anonymity are also difficult to get a more powerful deterrent.
"Compared with only disclosing the territory of IP, I think that lowering the threshold for the public to defend their rights against online violence, rumor-mongering and other behaviors will make the unhealthy network atmosphere in the rice circle and even the whole society more 'clear'."
For a long time, fans, celebrities, and ordinary users have been deeply troubled by the chaos in the rice circle. The disclosure of IP territory is an attempt by the platform to combat the chaos of the rice circle, and more powerful measures also need more time to continue to explore.
(In the text, Wu Qing, Wang Lechen, Tong Xiao, and Fei Fei are pseudonyms.) ）