On the occasion of the release of the new generation 7 series last night, the extremely economical and exaggerated design style made everyone's evaluation of its appearance polarized. But I dare not say "the new 7 series looks really ugly, ugly and outrageous", something like this is slightly childish.
Because of the same negative evaluation of the design, I also said it on the occasion of the release of the new generation of Mercedes-Benz S-Class, its opponent. For the design of the new S-class, I used to be a person who resolutely voted "against".
However, the result? Got punched in the face. The new generation of S-class releases has also been around for quite some time, and can be seen on the road. With the improvement of visibility, Brother Understand does not feel that the new S-class is ugly, but the more you look at it, the more enduring it is, and the more you look at it, the more charming it is. And this is not just my opinion, I asked my colleagues around me, and they did admit the fact that this generation of S-class is more and more interesting.
Looking back now, I was really young too naive. Therefore, in the face of the appearance of the new generation of 7 series design, I dare not easily say the word "ugly".
I have to say that the design of this generation of 7 series is indeed very bold, to be precise, it is a subversive behavior. It's hard to believe that BMW can make such a bold and subversive design on this brand totem model. This subversion is like a girl who has always dressed conservatively, wears round-rimmed glasses, and talks shyly, and suddenly puts on a hot bikini one day and appears in front of your eyes. Yes, that's how the new 7 Series feels to me.
In fact, I can also understand BMW's approach. After all, in this era of rapid iteration of the automotive industry and the transition from internal combustion engine to electric motor, if you continue to stick to the rules and do not engage in some innovation, you will soon be abandoned by the times. This is especially true for the 7 Series, which represents the future vane of the BMW brand. Because it can almost "indicate" the design style and technical reserves of BMW's new cars in the next few years, the design style of the new 5 series in the future, we can see it from the 7 series.
The favorite place to understand the appearance of the whole car is the "new" Huo's corner design on the C pillar, and the reason why the new two words should be "quoted", because such a design has appeared as early as the third generation of BMW 7 series (code name E38). So in the new 7 series can see such a design, how much inheritance and tribute feeling. "Design is a reincarnation", which can also be experienced on the new 7 series.
The D-Class has changed, it has become younger. S-level has completed the transformation, even if the process is not easy, when it was first released, it was questioned by the world, but in the end it can still be another village and gradually be recognized by everyone. Nowadays, the 7 series is also going through this process, and the voice of insults will not be less, but I firmly believe that BMW designers must be much stronger than us in their forward-looking grasp of future design, but we do need some time to adapt.
If you have seen the design style of the iX interior, then you should not be unfamiliar with the new generation of 7 series interiors, to be honest, I like this interior design style, because I think it really puts the four words of "simple and luxurious" to the extreme.
Compared with the interior style and layout of iX home, the new 7 series will be slightly more correct, such as the central control canceled the hollow island design (in fact, because the bottom to layout the gearbox), such as the interior line design is more straight, the through-type crystal trim strip extends to the door position, the atmosphere light embedded in the crystal trim, crystal clear, just look at the picture feel very beautiful. This kind of simple interior design that can also highlight the sense of luxury is really fragrant. I announce that the interior atmosphere of this generation of the 7 Series is the strongest in the BBA class.
As a luxury D-Class, there is naturally nothing to say about the rear space and comfort, it must be at the top level. In addition, the biggest highlight of the new 7 series rear is the introduction of the rear flip screen configuration, the new car will be equipped with a 31-inch 8K panoramic display, the look and feel experience is worth looking forward to. Some fans will question whether the screen is so close to the passenger's position that it looks dizzy or nearsighted.
In terms of power, this generation of 7 series has released three versions of fuel, hybrid and pure electricity for everyone to choose from, and the battle is very large. Among them, the fuel version of the model will provide an optimized 3.0T in-line six-cylinder turbocharged engine (B58) and a new V8 engine, the 3.0T engine has two adjustments of low and high power, the maximum power is 286/380 horsepower, and the maximum power of the 4.4T engine is 544 horsepower.
In addition, the plug-in hybrid version of the M760e xDrive will adopt a hybrid system composed of a straight six engine and an electric motor, with a maximum power of 571 horsepower, a pure electric endurance of 79 kilometers, and an acceleration time of 0-100km/h of 4.3 seconds; the maximum power of the pure electric version is 544 horsepower, the maximum torque is 745 Nm, the acceleration of 0-100km/h requires 4.7s, and the cruising range can reach 625km (WLTP) working conditions.
Write to the end
This generation of new S-class, including the current mid-term redesign of the "Big Nostrils" 7 series, was sprayed by everyone when it first appeared, and in the end it was not impossible to escape the law of true fragrance. Therefore, I sincerely recommend that you, for the new generation of 7 series, put down the keyboard in your hand first do not rush to spray, after a period of time to look back, you may have a different evaluation of it.