The growth process of the car central control display is from small to large.
The design concept of the central control display first appeared in the 1980s, when GPS satellite positioning began to be precise, and with the help of the computer information revolution, monochromatic displays with basic navigation information began to appear in vehicles.
In the mid-to-late 1990s, liquid crystal display technology appeared, and this small monitor also had the function of playing VCD movies.
Later, with the birth of open GPS signal and resistive touch screen display technology, the central control screen of half touch and half physical buttons was brought.
After that, Tesla under the wave of new energy, through the clever integration of simplicity and large screen, has been recognized by the market with the image of scientific and technological intelligence.
At present, the newly launched models, but where shout out the slogan of youth and intelligence, basically equipped with a central control large screen, Tesla Model 3 single large screen, Weilai and Xiaopeng count the instrument is about equal to two large screens, zero run C01 three large screens, the ideal L9 cancellation dashboard still has 4 large screens.
The big screen has a natural advantage that is easily recognized by young consumers, that is, in the creation of a scientific and technological atmosphere and immersive design, it is a good carrier both from the senses and the content. It is not an exaggeration to say that even if you press a floating central control screen on the tractor, not to mention the sense of technology, the punk flavor can give you the whole out.
But this kind of "brainless" pile of large screen design, with the increase of imitators, the homogenization of new cars is becoming more and more serious, the previous distinctive interior design, reduced to the product of the same production line, the only difference is the size of the screen. Some netizens joked that in the future, it is really easy to fall into face blindness by engaging in the top ten interior design selection activities.
In fact, in my opinion, the reason why car companies are more and more enthusiastic about the touch screen is actually because they cannot find a balance between intelligence and touch operation, and they have to compromise with the times by making bigger and bigger screens. Of course, it is also a decision with car companies to save research and development costs, and designers to avoid frequent revisions.
You know, before the big screen was born, the proportion of interior design can be almost 55 open with the appearance of the shape, the material tactile feedback of each button, the damping of the knob, and the overall layout design and button position planning, all need to be repeatedly tested and operated, which is also the most test of the design and workmanship of the car company.
However, for new energy vehicle companies that do not have a deep design background, they can only take a unique path, bypass these obstacles through a big "ugly" way, and the big screen can also highlight the forefront of their own Internet car-making thinking. But to tell the truth, in this wave of follow-up, there is no shortage of car companies in order to save trouble, in addition to the big screen and outlet, other places are empty, there is no sense of design to speak of, but also the name is "European simple style", but in the eyes of many people, the whole is the KTV jukebox and supermarket cash register visual sense, so that the car has a little more cheap sense.
In addition, the richness of functionality and intelligent configuration does not make the large screen get higher utilization. In a platform voting on the function with the highest utilization rate of the car central control large screen, the reversing image and navigation function had the highest number of votes. Intelligence is the general trend is not false, but the current car touch screen is still in the development transition stage, rather than engaging in some flashy and practical configuration, it is better to see what customers really need.
In order to pursue a simple aesthetic and a sense of high-cold technology, the physical buttons were cancelled on a large scale. At this stage, the virtual button generally lacks feedback function, which is difficult to blindly operate, and the accuracy, execution speed and reliability are also questionable. Although touch technology is changing rapidly, in terms of the sense of operation experience, many aspects still cannot completely replace the degree of physical buttons.
Although the powerful voice interaction function improves convenience, it ignores the embarrassment of thin-skinned car owners when using it. Even if there is no one else in the car, that is, when the voice interaction function is awakened alone, many people cannot accept the behavior of self-talk. Although some new cars are now equipped with the breathing interaction response of "breaking the embarrassment", it is only a symptom rather than a cure.
Therefore, many functions that are often used in daily life, at this stage where the technology has not been qualitatively changed, it is better to use some physical buttons to achieve. The future direction should also be the vehicle AI voice interaction + touch screen of the right size + common functional physical buttons, this combination in my opinion, is also the most suitable design at this stage. Of course, if there is a breakthrough in the future, then the interior control design completely goes to the sci-fi digital style, like AR-HUD replacing the traditional dashboard, rather than piling up the sense of technology by increasing the screen size.
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