When choosing a new machine, most users will consider whether to choose a domestic brand or an overseas brand, and then choose a brand to consider the positioning, pricing and configuration parameters of the product from their own budget.
Only in this way can we choose the mobile phone products that are suitable for us, and can we make the daily use more outstanding, otherwise, when the user's experience is not good enough, the user's mood will become very bad.
Therefore, now users want to change the machine, really need to consider a lot of factors, which also leads to a large number of new machines released, the user's entanglement is getting bigger and bigger one of the reasons.
However, in the current market, there are always rumors that Android mobile phones cannot be sold, whether it is various data or various rumors, they are pointing to the fact that the current new machine is not attractive enough, and many users think that Android mobile phones are indeed unattractive.
However, there are few cases that point to the fact that Apple's mobile phones cannot be sold, but in fact, Apple's mobile phones often send out the news of "cutting orders".
In the face of this situation, the author also consulted many users, looked at some data, and then learned that Apple's mobile phone is rarely mentioned by users in this regard, basically divided into four points, it can be said that it is very real, and there is also data to support.
The first point: market share has changed
It is understood that in January this year, the share of Android mobile phones accounted for 69.74%, iOS was 25.49%, but compared with 4 years ago, that is, July 2018, the share of Android at that time was 77.32%, and iOS was only 19.4%.
You know, in the past few years, domestic mobile phones have really been greatly improved, whether it is screen quality or charging speed, it is more radical than iPhones.
But unfortunately, from the data point of view, although the domestic mobile phones in recent years have been crazy, it can even be said that almost every month to bring new machines, the actual replacement rate is still no better than apple iPhone.
The second point: The release rhythm and retention rate of Apple's mobile phone are very stable
Compared with domestic mobile phones, Apple's iPhone brings very few products every year, and users do not have to worry about being buried by the next new machine when they choose.
Moreover, Apple's mobile phone is adopting a boutique strategy every year, which also leads to a very high retention rate after the release of the new machine, and it can be sold for a good price almost a year later.
Take the iPhone13 Pro, not only brings high brush screen, but also brings a large battery capacity, plus a full blood version of the A15 processor, which can be described as full of sincerity, then naturally there is a strong retention rate and attractiveness.
However, Android mobile phones are not the same, after the release of the new machine, users may not have arrived, there may be a situation of price loosening, then the user's experience will naturally become very bad.
The third point: Android phones have been accused of blindly rushing high
From 2021 to 2022, the price of Android mobile phones is greatly improved, and more and more domestic high-end flagship products have appeared in the market.
Although the degree of stacking of the product itself is very large, whether it is the quality of the screen, or the ability to take pictures, or the endurance, it can be said that there is almost no opponent near the same price point.
But unfortunately, many users will only feel that apple iPhone is the strongest, Android phone and Apple phone put at a price point, why not choose the iPhone.
The fourth point: the influence of the offline market has always been not low
The performance of the current Android mobile phone in the offline market is very good, but everyone can find that many offline stores in Xiaomi, OPPO, Vivo and Samsung often change addresses or the store is not large.
However, the offline penetration rate of Apple's iPhone is more extensive, and storefronts about Apple's iPhone can be seen both on the street and in some shopping malls.
Then combined with the influence of Apple's mobile phone for so many years, there are naturally many users to support, but the Android mobile phone in the minds of many users, is still the impression that it will be stuck after a year.
Of course, from the perspective of the entire market, both Android phones and Apple mobile phones are facing pressure on sales, even if users do not complain, but it does not mean that they do not exist.
So the question is, do you support Android phones now or will you choose Apple phones? Welcome to the discussion.