Text | Zhongtong Media reporter Mu Feng
Not long ago, the author visited a health management store in a town in Zhejiang. I sat in the store for more than two hours, talking to the boss, during which customers continued to come into the store to buy products.
After several loyal iron fans from stores entered the store, they directly asked the boss to buy a certain brand of calcium and D3, and bought two or three months of the amount at a time, happily carrying the shopping bag away. The customer said that he had finished eating the last purchase, so he came to buy some for the baby to eat.
There are also mothers who come with their mother-in-law, ask the boss, whether there is a family nutrition, want to give the elderly at home to eat nutritional products, the boss enthusiastically asks the elderly about their usual diet and work, do health assessment, and then recommend appropriate products.
The author observed on the side, felt that the boss's nutrition products are very easy, customers are basically very strong cognition, come to buy directly, go back to recognize eating, after eating can come to repurchase.
On the other hand, some of the health management stores that I have contacted before will feel that their business is very tired, and they themselves feel very tired.
There is a boss and the author feedback, the child has a fever or rash, they will give the baby symptom assessment, and then recommend the product, after the mother brings the baby back, two hours to report the body temperature, three hours to report the physical condition, the boss on WeChat real-time reply and judgment, according to the photo to give nursing advice.
"Sometimes, when my child has a fever in the middle of the night, I stay up until three or four o'clock in the morning." There are health management Ming stores said that they often have many customers, the baby is allergic, or there are difficult and complicated diseases, doctors are difficult to look at the kind, to find the store, the boss personally solved.
The customer relationship between such stores and consumers is good, and customers trust the store very much, but the store owner is very tired and physically and mentally exhausted. The author heard that a dedicated boss often stayed up late and boiled his body. Why bother?
Tired aside, there is a bigger "ray" - you know, many moms will even put all their wealth and hopes on the health management store, what if? Once something happens, it is not only credit and word of mouth that pay for it, but also serious lawsuits.
In the final analysis, many health management stores have no sense of boundaries, blurring the boundaries between treatment and prevention, and confusing the difference between drugs and nutrition.
The lack of a sense of boundaries is mainly driven by dual factors, on the one hand, the flow of customers is important, and those who come do not refuse; on the other hand, they over-believe in their professionalism.
If the health management store is to be truly benign and sustainable, it is most important to correct the original intention and keep the boundaries correct. The owner of a health management store once said that the hospital is to stop customers on the way to the crematorium, and the health management store is to stop customers on the way to the hospital, which may explain the functional boundaries of the health management store.
Click one to see, 2022 fortune