The ancients said: "Everything is inferior, only reading is high." "There are many activities in the world that are beneficial to the body and mind, and if we talk about the benefits, they are better than reading. Reading is the first good thing in the world. The benefit of reading books lies first and foremost in increasing insight. In one lifetime, you can never be a frog at the bottom of the well. The understanding of the vast world comes from books. Not everyone has the opportunity to travel thousands of miles, so at least they can read thousands of books. Reading is the most convenient and effective way to acquire knowledge.
A person's greatest confidence is not in the amount of wealth and the level of status. When you read a lot of books, the knowledge and wisdom that are fused in the bones and blood are your hardest backstage. We can't extend the length of life indefinitely, but we can increase the breadth and thickness of life, and reading is the best way. People who love to read, accompanied by books, even if they are alone, they will not be lonely. The books you have read, the landscapes you have seen, are your pattern. The more impetuous, the more it needs the precipitation of the mountain of books; the more successful it is, the more it needs the blessing of culture. The books you have read will always light a lamp for you at some point in your life, flashing the light of wisdom.
In 1995, UNESCO decided to designate 23 April as World Book Day, proposing to "make books accessible to everyone in every corner of the world". Although reading cannot change the length of life, it can change the width and thickness of life. By reading, you can see the world, think about the ages, talk to the wise, talk to the great. When you are down, read the biography carefully; when you are happy, focus on the history of Traditional Chinese Studies; when you are troubled, you may wish to browse the chicken soup for the soul... Reading often is the investment with the lowest refinement in life, and it is also the lowest threshold for noble life.
A country and a city, in addition to vigorously developing the economy, also need to promote the culture of books. Advocating reading for all and arming the mind with constantly updated knowledge is a boost to social progress. As a carrier of cultural dissemination, bookstores carry people's simple and deep feelings for knowledge. In Xi'an High-tech Zone, there are nearly 50 physical bookstores, 15 town (street) cultural centers have actually been built and operated, and 86 rural bookstores have been upgraded and transformed in recent years. With the improvement and increasing convenience of the reading environment, the atmosphere of "reading for all" has become more and more intense.
In 2021, it opened in Xi'an Maike Center, the first bookstore in Xi'an and the third in China. It is hoped that through the scene-based proposal, busy work (ON) and exquisite life (OFF) will be organically connected and integrated, providing a warm spiritual territory for people running around the city. After breaking through the hustle and bustle of the city, return to thinking, experience the aesthetics of life, and find inspiration at work.
Themed "Trend & Solution", the first floor of the bookstore provides readers with the latest news and trends through books and products, providing inspiration for solving life and workplace problems. At the same time, with the theme of "Learning from the Past and Knowing the New", it also creates a special area with the history of Xi'an as the main line and the collection of ancient and modern Chinese and foreign history books. At the same time, you can also order a cup of coffee, or wander through the sea of books, or concentrate on work.
The theme of "Imagination & Inspiration" on the second floor is not only a large number of art and design books that inspire creativity, but also creates a stationery and grocery area from the dimensions of "essential items for the elite in the workplace" and "stylish daily life" to add a fun to work and life. In addition, there is a children's area for children of all ages on the second floor, nurturing the creativity of the next generation in the interaction time between parents and children.
In addition to the Tsutaya Bookstore, in the Xi'an High-tech Zone, there is also the Himalayas. The flagship store of the Sound of All Things, Jiahui Hantang Book City, Time Meets The Fish book bar, Ledo Picture Book Museum, Fan Deng Bookstore, 1898 Coffee Book Bar, Return Bookstore and other big brand bookstores. The completion of a special bookstore not only facilitates everyone's daily reading, but also becomes a popular place for photography enthusiasts to take photos and punch cards.
Himalaya All Things Sound Parent-Child Club is The first offline parent-child membership store under Himalaya, which settled in Xi'an High-tech Jiahuifang in April 2019. The entire store covers an area of 2,000 square meters, which integrates a variety of functions such as drinks and coffee, best-selling books, gifts, salon classes, parent-child paradise, etc., and a major benefit for himalayan loyal users is a wealth of offline parent-child activities, enriching the co-creation time between parents and children, and growing together in companionship. The successful landing of The Sound of All Things Club is one of the series of projects cooperated by Himalaya and the Xi'an government, based on the innovative integration method of "sound +, culture +, fashion +, high-tech +", so that everything can speak for Xi'an.
Jiahui Hantang Book City High-tech Store was established on August 20, 2009, the operating area of about 1600 square meters, the store to literature, children, social sciences and other three categories of main categories, taking into account other categories of books, serving the surrounding enterprises and citizens, in the local cultural industry to establish a good reputation image, by the surrounding crowd recognition and praise. The existence of bookstores makes people have a small piece of soul habitat in the impetuous world, and also warms the hearts of each reader, so that "love to read. Love to learn. The concept of "love life" is deeply rooted in the hearts of the people and has become the lifelong belief of every urban reader.
Leduo Picture Book Museum is located in the CBD Center of Jinye Road, is a "castle-style parent-child picture book museum", the collection of classic picture books and picture books, log natural castle-style design style, for the public to provide parent-child reading comprehensive services, the characteristics of parent-child story meeting, puppet story meeting, picture book drama, nature exploration activities, parents "game power" and other activities are loved by the majority of children and recognized by parents. It is known as "the love picture book museum at the doorstep".
Xi'an 1898 Coffee Book Bar inherits the humanistic feelings of Peking University, takes books as the theme, organically integrates coffee, books and cultural and creative products, creates a coffee book bar with strong Peking University elements, and relies on the rich cultural atmosphere and alumni resources of coffee book bars to hold various double creation and cultural and creative activities. Xi'an 1898 Coffee Book Bar integrates "culture, art and life" to create a composite space with strong humanistic elements of Peking University, providing an excellent business and leisure social place for the urban elite; it is the entrepreneurial home of elites from all walks of life, a small exchange, and an innovation incubator and club. (Viewpoint Adon)