Domestic car market first-line luxury brands are not BBA, in the minds of consumers a mention of luxury cars that must be worth it is their three, if you want to give them a high and low up, Audi in the impression of the Chinese people in the market position will be slightly lower, from the perspective of these three brands of various competitive models, Audi brand car prices are generally low, the performance of cost performance is more prominent, but the car companies do not seem to seize the psychology of consumers who choose luxury car brands, people who can open flagship luxury brands do not want price concessions.
Previously, Audi's new generation of top administrative car Audi A8L exposed the price overseas, using the long wheelbase model as an example, the overseas market price is about 650,000, and the price of this car imported into The country is about 730,000 yuan, and the price difference is around 80,000. In fact, in the actual sales process, under the various policies of dealers, the final transaction price may not be less than 700,000.
From the cost analysis of various aspects such as tariffs and freight of this car, the gap between the original version and the imported version within 80,000 is really conscience, and it is simply worthy of praise than the price of bmw X5 after domestic production. Audi is very clear about its own situation, perennially suppressed by Mercedes-Benz and BMW, there is almost no chance to look up, only to make some adjustments in the price to attract the attention of consumers, but this point on the Audi A8L is completely ineffective.
Audi A8L and Mercedes-Benz S-Class, more than ninety percent of people will choose Mercedes-Benz S-Class, especially after the mercedes-Benz S-Class and Maybach strong combination, the original advantage of the Mercedes-Benz S-Class is simply like a divine help, more arrogant, the luxury level has been upgraded again, even if it is a car to increase the price is sometimes a car is difficult to find, but the Audi A8L is relatively completely crushed, even if it is to create a super luxury Hoch A8L has not been able to reverse the situation.
In fact, the Audi A8L is not inferior to the Mercedes-Benz S-Class from the perspective of car-making technology and actual control, but the real big boss has another one to drive the executive car himself? The pursuit of a sense of maneuvering, you can choose a sports car to experience, usually business trips basically have full-time drivers.
Many bosses joke that if they drive a Mercedes-Benz S-Class, they may be recognized as drivers, so these people who can consume top luxury executive cars, they don't want how easy the car is to drive, but whether driving out will make people recognize their distinguished status at a glance. How to create the "luxury" that consumers need, it seems that Audi still has to think about it.