Despite the current epidemic, those leaders have never stopped their steps.
For example, even though the automotive industry is still moving forward this year, Changan's annual "Changan Automobile Global Partnership Conference" was held as scheduled, showing us the vitality of this Chinese car company that celebrated its 160th anniversary.
Throughout the conference, there was a summary of the past, but what was more exciting was Changan's ideas for the future. Regarding the future, the three words "new energy" have been placed in the most important position by Chang'an, and its future planning has been told to us in detail.
On the road of new energy, it is running wild
How important is new energy to Chang'an? Chang'an gave a set of digital Flags.
By 2025, the total sales volume of Changan Automobile will reach 4 million vehicles, of which 3 million are Changan brand vehicles and new energy sales will reach 1.05 million vehicles, accounting for 35%. By 2030, the total sales volume will reach 5.5 million vehicles, of which 4.5 million vehicles under the Changan brand, 2.7 million new energy sales, accounting for 60%, and overseas sales accounting for 30%.
Of course, behind the long-term goals are small goals that are refined to the point of year. In 2022, Changan plans to achieve annual sales of 2.45 million units and 1.857 million units of its own brands. At the same time, Changan plans to build 2-3 manufacturing bases overseas within three years and promote headquarters in Europe and North America.
Let's look at another set of numbers.
In 2021, Changan Automobile's total sales volume exceeded 2.3 million, of which 1.75 million were Changan brand vehicles and 100,000 new energy vehicles were new energy vehicles.
This means that Changan Automobile will increase the sales of new energy models by 950% in the remaining three years, and increase the sales of new energy models by 2600% in the next 8 years.
It seems that the challenge is very difficult, but Chang'an is not unprepared. How? Chang'an gives 7 ways.
Through resource security, digital transformation, international market development, the construction of a new ecosystem and the mastery of core technologies, Changan will fully support the substantial increase in sales, and from the front-end point of view, the acceleration of global products is the process, and brand renewal is the most important part of Changan.
On April 13, Changan Automobile announced that it will promote the operation of the UNI brand and release a new digital pure electric brand "Changan Deep Blue". In terms of brand architecture, Changan has also suddenly become a "big household" with 6 major brands of Changan, Avita, Auchan, Kaicheng, UNI and Changan Deep Blue. This means that Changan Automobile officially began the multi-brand strategy, and the release of the Changan Deep Blue brand also means that Changan's new energy strategy has entered the deep water area.
Chang'an deep blue into the bureau Chang'an double line into the field of pure electricity
What is "Chang'an Deep Blue"? This is the second new energy sub-brand under Changan after changan automobile, Huawei and CATL established Avita. So, there is a question worth exploring: with Avita, what is the significance of Chang'an Deep Blue?
Generally speaking, the first model of a brand is set for the brand. Then we will pull back the time to the day when Avita's first model debuted. In November last year, Changan Automobile, Huawei, and CATL released the first high-end electric vehicle, the Avita 11, based on the new CHN platform.
From the positioning point of view, the car is positioned as a coupe SUV, the core data, Avita 11 can reach at least 700km of pure electric endurance, 0-100km/h acceleration of less than 4 seconds, while having 200 kilowatts of high-voltage super fast charging and 400Tops' top computing power, easily surpassing today's mainstream new energy vehicles.
Judging from the information released by Chang'an at present, Deep Blue has planned 5 products, mainly for younger consumers. Among them, the C385, which debuted on the day of Avita's release, will become the first model under the Deep Blue umbrella, officially launched in the second half of this year, and another C673 will be released within the year.
From the platform, these two new cars are based on Changan Automobile's EPA pure electric platform. It is understood that the EPA platform covers three market segments: the EPA0 platform will cover the micro to small car market to meet the basic travel needs of users, representing the model of mini car glutinous corn; and the upcoming C385 is from the EPA1 platform, positioned between compact and mid-level cars; the EPA2 platform will cover the medium-sized and above-level model market, paying more attention to quality and personalized experience, thereby establishing a brand image.
According to the information released by Chang'an before, the navy C385 length, width and height are: 4820/1890/1480mm, the wheelbase is 2900mm, the front face adopts a closed grille treatment, plus the sharp AND god led daytime running lights on both sides, thus giving people a young and fashionable visual feeling. From the interior, the layout of the central control area is clear and concise, the oversized floating LCD display, coupled with the full LCD dashboard, is very eye-catching, looks very highly technological, the double-width multi-functional steering wheel, as well as the filling of large areas of soft materials, and the embellishment of chrome elements, thus creating a comfortable and technological interior atmosphere.
From the perspective of positioning, this car will benchmark the subdivision of the 200,000-level pure electric intelligent car led by Tesla Model 3. From the current point of view, this field is a market that major car companies must compete for, in addition to Tesla, BYD, Xiaopeng and many other brands have been laid out in this market.
As Zhu Huarong said, Changan Deep Blue is of key significance to the strategic transformation of Changan Automobile's electrification strategy. The first battle of Deep Blue is to help Chang'an fight a beautiful first battle in the field of 200,000-300,000.
Speaking of this, we may be able to see Changan's positioning of its Chang'an deep blue and Avita double-line pure electric strategy:
Changan Deep Blue focuses on the low-end market, and Avita focuses on the high-end field, and the two will become the core forces of Chang'an in the era of electrification.
Write at the end:
In fact, the field of new energy has already gathered a lot of high-end players.
In addition to "Wei Xiaoli" and other players who are not "new", veteran car companies such as Great Wall Salon Zhixing and Geely Krypton have also entered the high-end market, and the way of playing is similar, which means that under the background of homogenization, everyone's pressure is very large.
On the other hand, Changan has not yet tried to be high-end in the field of new energy, which means that the market will not leave Too much time and opportunities for Chang'an. Zhu Huarong also said that in the next few years, 80% of automobile brands will face shutdown, stop, merger and turn, Chinese brands can only survive and develop in the fierce market if they conform to the trend of the times, continuously innovate and accelerate transformation.
Perhaps this is the internal drive brought by the external environment, and this internal drive is gradually affecting the future of Chang'an.
From a close point of view, this year Changan will launch a total of 36 new products, of which 19 are independent brand products and 8 are new new energy products, truly achieving the coverage of mini cars, mainstream electric vehicles and high-end intelligent electric vehicles.
From a distance, Changan also released the 2025 target, the 2030 target, and the carbon peak and carbon neutrality time, which further demonstrates Changan Automobile's determination to transform into a smart low-carbon travel technology company.
Starting from deep blue, Chang'an, with Avita in his left hand and a deep blue in his right hand, is depicting the "blue" map of the future.