Recently, as the first new masterpiece of smart, the new luxury pure electric car technology brand, the new smart genie #1 has finally unveiled its mystery and presented its global debut in Berlin, Germany. On April 25, this high-profile "Tomorrow's City Friends" will be presented in China at the Asian listing online conference. At the same time, smart in the Chinese market together with outstanding partners in the industry, is steadily promoting the construction of nearly 150 independent sales and service outlets across the country. This not only means that the smart brand D2C direct sales agency business network is rapidly taking shape, but also highlights its firm confidence in deepening the Chinese market.
Ms. Mingxia Zhang, Vice President of Sales, Marketing and After-Sales of Smart Brand Global Company
As a brand full of infinite inspiration and innovation, Smart has always taken the initiative to embrace change in an enterprising manner in the face of the ever-changing market and user needs. Ms. Zhang Mingxia, Vice President of Sales, Marketing and After-sales of Smart Brand Global Company, said: "Last April, we officially announced that we would adopt a 'user center, digital-driven' D2C direct sales agency business model in China. A year later, we not only completed the user digital ecosystem infrastructure, but also gathered a group of like-minded partners with Smart. Facing tomorrow, we will work together to create a new luxury brand, product and service experience that allows the majority of Chinese users to experience Smart's unique new luxury brands, products and services at close range. ”
Online and offline rapid layout to bring users a more smart all-round experience
As part of the online user touchpoint, smart has created a super APP with full-scene function integration, Smart Car, and built a user digital ecosystem composed of official mini programs, websites and apps. At the same time, the smart official online mall will also be officially launched recently, bringing a convenient online one-stop car selection and car purchase experience to the majority of users.
Smart Auto APP
Offline, Smart and its partners have built a multi-level sales and service network consisting of flagship centers, supermarket showrooms, service stations, and service centers, seamlessly connecting with the digital ecosystem. It is expected that in 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 first-tier, new first-tier and second-tier cities, including Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Chongqing, Xi'an, Suzhou, Wuhan, Nanjing, Tianjin, Zhengzhou, Changsha, Dongguan, Foshan, Ningbo, Qingdao, Shenyang, Hefei, Kunming, Wuxi, Xiamen, Jinan, Fuzhou, Wenzhou, Dalian, Quanzhou, Shijiazhuang, Nanning, Jinhua, Guiyang, Nanchang, Changzhou, Jiaxing, Zhuhai, Nantong, Taiyuan and Zhongshan , Shaoxing, Taizhou, Lanzhou, Baoding, Haikou, Yangzhou, Sanya, etc. Among them, 6 smart flagship centers with different styles and themes but with the same new luxury style will be officially opened in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu.
Work with outstanding partners in the industry to create a win-win situation for all parties
The one who has the heart is the same, and the one who carries the walker is far away. Smart brand partners in China include LSH Auto, Yongda Group, C&D Group, Jitianxia Holdings, etc. These well-known enterprises in the industry have been working in China's automobile circulation industry for many years, not only accumulating rich experience and good reputation in serving local users, but also having the same enthusiasm for exploring future innovative business models and improving user service experience. Under the D2C direct sales agency business model, partners can devote more energy to improving service quality, so as to achieve a win-win situation for brands, partners and users.
As a partner representative, Mr. Huang Zhiqiang, CEO of LSH Automotive, said: "Since the Smart brand entered the Chinese market, LSH has joined hands with it and witnessed smart accompanying The vast number of Chinese users to enjoy urban travel. The completely renewed Smart brand has begun a new chapter in its development and we are excited to witness and participate in it." In the future, we will work with the smart brand to create a long-term development vision, and provide a thoughtful and intimate sales service experience for the majority of Chinese users, so that more users can personally understand, experience, and have the charm of Smart's unique brand products. ”
With the rapid prototyping of the D2C direct sales agency business network in China, the new smart genie #1 is about to be officially launched, and the smart brand has entered a stage of full-speed development. In the future, the smart brand will not only work with more outstanding partners to continue to promote the construction of national sales and service outlets, but also work with users to create a smart point together.