In March, Geely Automobile sold a total of 101166 new cars of various colors, not only achieving a slight increase of 1% year-on-year, but also returning to the "100,000 Club", ranking the forefront among domestic car companies. In order to further expand market share, a new car codenamed FX11 is about to debut, competing for a compact SUV war. Although many outsiders regard it as a new Boyue, it has not yet been officially confirmed. But it is worth affirming that the car is either a Boyue replacement model, or it is a replacement for the new product, and there will be many similarities between the two.
FX11 will be built by Geely's latest CMA architecture, and technology attributes will be the key to its market preemption. According to the interior spy photos obtained so far, the car will apply the brand's latest family concept of 4.0 to create a better immersive experience. Among them, the horizontal full LCD instrument + vertical central control screen is very eye-catching, and mercedes-Benz S-Class and the fifth generation Tucson L have similarities, quite luxurious texture.
The main layout of the FX11 will be highly similar to the previous Starburst concept car, and we can reasonably guess the design idea of the former from the latter. It is expected to adopt a new style of multi-functional steering wheel, which will bring you a track experience at the same time, and the button distribution is also more reasonable, which is convenient for timely control of a variety of functions. It may be equipped with the same shape as the 2022 Binrui C00L, which switches gears in the rear of the driving mode, which can optimize the driving experience and have a stronger sense of control.
Last year, Geely Automobile made a high-profile statement that it would equip new cars with a new in-vehicle chip - Dragon Eagle One by the end of 2022. With the surface of FX11, its release time point will most likely coincide with the former, so the outside world is speculating that it will become the first new car to apply the chip. Dragon Eagle One has ultra-high-speed computing power based, it is reported that it has as many as 8 CPU cores and LPDDR5 memory, achieving a major breakthrough in reaction speed, not only improving the level of technology of the car, but also bringing better human-computer interaction experience. Geely Automobile has high hopes for Longying-1, and how FX11 market feedback will determine the development prospects of the chip.
Previously, in the field of compact SUVs, Geely stood firm with a Boyue car, and its single month broke through 10,000 easily, facing sales stars Haval H6 and Changan CS75 PLUS also had the strength to break the wrist. However, with the change of market environment, under the strong encirclement and suppression of many opponents, Boyue is difficult to maintain, and the monthly sales have shown a significant downward trend, only 8681 vehicles were sold last month, ranking 17th in this segment, no longer brave. Geely Automobile has also spied the competitive pressure it is currently facing, so it hopes that FX11 can become a new growth point to help the brand out of the predicament.
As the time to market draws nearer, there will be more news about FX11. According to the information obtained so far, FX11 is expected to optimize the design based on Boyue, add more trend elements, and pay attention to the creation of a sporty atmosphere. Its interior configuration will be a shining point, whether it is hardware or software level is expected to become a benchmark of the same level, the performance of Dragon Eagle One is related to the key to sales. In terms of powertrain, it is estimated that the new car may be upgraded to a 2.0T engine, and it is expected to launch a hybrid version to keep up with the trend of the times and further cater to consumer car preferences.