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When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

From April 16th to 17th, Changan Automobile X Sanxingdui "got on the star!" 55" Treasure Hunt Qingdao Luck City B1 was held. This is also a joint launch of "On the Star" jointly launched by Changan Automobile and Sanxingdui Museum. 55" The final stop of the Seven Cities Pop-up Event in Treasure Hunting Park.

When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

Sanxingdui Band Giant Tide Play Hand Office entered the business circle for the first time, with the same frequency as the new light year, high-energy interpretation of UP life, and opened a new way to cash in on the "national tide" love!

This time, "It's on the star!" The 55" Treasure Hunt Is divided into three interactive areas, including the graffiti area of "Yan Out of The Must-Shape • Gushu Daiyan", the "Zhiqu Show ・ Gushu Co-shooting" photo punch area, and the "Whale Speed Capture ・ Welfare Awakening" blind box doll area.

Experiencers participate in the interaction and collect the Sanxingdui "Collector's Seal" in exchange for good gifts from the surrounding area.

Not only is the scene set up wonderful and beautiful, but the interactive content is fun and interesting, "On the star!" 55" Treasure Hunt park is also not short of the new young intelligence partner - the second generation of CS55PLUS figure.

When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

In order to share the frequency with the ancient civilization of Sanxingdui, the second-generation CS55PLUS exhibition car on the scene will also run the Sanxingdui element through the entire body.

Classical gold and elegant turquoise represent the impression color of gold masks and bronzes respectively, showing the charm of quaint collections, but also full of modern technology and fashion. The second generation of CS55PLUS and the sanxingdui ancient civilization are perfectly integrated across thousands of years.

When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

During the event, the live high-energy interpretation of "On the Star!" 55" new light rock, open a large tide sound LIVE scene, and the scene of the new light year together for the love of the voice.

For people who can't come to the scene, Changan Automobile is based on "on the star!" 55" Treasure Hunt Seven Cities Pop-up Event, specially created "On the Star!" 55" interactive H5 online zone, even if you can't participate offline, you can always pay attention to the "Star Pet Powder" activities of each station online and draw limited gifts.

When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

In the name of love, this activity will "Ancient Shu Treasure" and "New Youth Wisdom Fun Partner" together to "go to the stars", break the dimensional wall in a more diversified and interesting linkage way, and set off the "treasure" wave together! Further promoting Chinese culture, deeply cultivating the innovative expression of young circles and emotional temperature, it also coincides with the second-generation CS55PLUS "UP Life, Honoring Love" concept.

As the "UP choice" of the new light year, the second-generation CS55PLUS has sold more than 20,000 units for four consecutive months since its launch, and the sales of the CS55 series reached 30,316 units in January, which was a new high.

When Sanxingdui met Changan Automobile, the traffic password for out-of-the-loop marketing surfaced

After multiple rounds of product replacement, deep ploughing of new light-year car habits, continuous improvement of product strength, resulting in long-term stable sales, so far the cumulative sales of 630,000 units, further confirming the second generation of CS55PLUS aesthetic UP, wisdom UP, power UP, quality UP and other advantages of product strength.

Through the same stage appearance with sanxingdui national tide culture, the second-generation CS55PLUS youth positioning is transmitted, and the determination to play with young people is declared.

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