For Chery Automobile, the outside world has the impression of "first-class technology, second-rate brand, third-rate marketing" of science and engineering men, many people who think they understand cars will always evaluate the previous sentence, "Chery does not lack technology, three major pieces of independent first, but marketing and design are always poor, unfortunately." Lies said a thousand times is true, do not blow a few words Chery is the light of domestic production where there is traffic? But is Chery really the first of the three major autonomous pieces in their mouths? Are the three big things you understand different from what I understand?
In fact, on the contrary, Chery's high-end brand development in recent years is because of the lack of technology, and Chery is very good at telling stories in marketing and is very good at creating the image of its own science and engineering man. On May 28 last year, Chery Automobile Power Technology Salon was held in Wuhu, the theme of which was a deep confession from the "Technology Chery" science and engineering man, and also domineeringly said, "the needs of Chinese can be mentioned with a straight face, because there are Chinese engineers in]. Is this what you call Chery that you don't market? I want to say that Chery is not a science and engineering man at all, but a "pseudo-science and engineering man" at all.
Engine: Developed in cooperation with AVL
For Chery's touting, basically based on the engine, I have to admit that Chery's engine technology is indeed very strong, fuel economy is particularly outstanding, but the engine can be a top three? Moreover, Chery's ACOTEC engine, is a well-known Austrian R & D company AVL cooperation development, in 2002 Liszt sent engineers and related technical personnel to Chery guidance, Chery to build a 1.5T multi-point EFI engine is a product under The guidance of Liszt, Chery fans said that at the beginning Chery did not have any technical reserves, it is normal to learn from the teacher, and then Chery completely independently developed the engine. But in fact, in 2021, Chery also signed a cooperation agreement with AVL, and Chery's 2.0T engine is still developed in cooperation with AVL.
However, in the mouth of many Chery fans, Chery's ACOTEC engine is the product of Chery's completely independent research and development, and I am afraid that Chery officials dare not say so. However, since the consulting fee has been paid, the technical achievements should be their own, there is nothing wrong with it, in fact, this practice is not uncommon in the industry, hongqi direct purchase of intellectual property rights, can not also be said to have independent intellectual property rights of the product?
Gearbox: Almost blank
I don't know how those who blow The three major pieces of Chery are selectively ignoring the transmission field, or whether they really think that Chery's gearbox can do the first in autonomy. Then I would like to ask, does Chery have a self-developed transmission?
In terms of CVT, many people want to mention the CVT of Wanliyang, which is Chery's big man Zhu Xinchao in the gearbox from the Australian DSI, and then cooperated with the British automobile power development company Ricciardo, which was provided by the British Ricardo for electronic control strategy and post-commissioning, Bosch in Germany to provide push steel belts, and Japan to provide bearings and clutch plates. Can this be called a product of independent research and development?
In terms of dual-clutch transmission, Chery's models are equipped with dual-clutch transmissions, there are Changan Qingshan,there are Liuzhou SAIC, there is Gotlak,But there is no own research and development, many people may have controversy over Liuzhou SAIC's dual-clutch transmission, and will actually think that it is Chery research and development, SAIC OEM, Chery has experience in developing dual-clutch transmissions before? Technology that falls from the sky? And the following pictures are enough to prove the ownership of this gearbox.
In terms of AT gearboxes, there are no self-developed AT transmissions, nor AT transmissions equipped with suppliers.
And ah, Chery model equipped with the dual clutch gearbox tuning matching is not good, low speed setbacks and breakthrough problems are obvious, not to mention compared with the international manufacturer Audi, even compared with the geely Great Wall's double clutch, the matching is a big difference, is it optional to ignore?
Chassis: early independent research and development but lack of texture
Chery's chassis, an earlier positive research and development can blow a lifetime, although the chassis of the Ruiqi G5 is built by an Italian company, the chassis of Chery A3 is also a chassis created by an Italian company. Qoros Automobile's chassis was built by Canadian giant Magna, but Chery was indeed an independent car brand that launched a car-making platform relatively early. Many of the Great Wall's models are still reversing the chassis of the Honda CRV, but this does not mean that the positive research and development must be good? Don't you look at the actual performance of the chassis?
Besides, now many car companies are using the chassis of positive research and development, positive research and development is no longer chery's unique advantage, but most of the chassis of Chery's models are poor in terms of tuning, in order to control stability, the damping of the suspension is larger, the chassis filter performance is general, you want to say that the chassis of Chery and Xingtu is the best of its own brands, then you still go to try Lynk & Co, Wei brand these models, maybe you can improve your cognition a little.
There are also people who have to mention the elk test results every time the chassis, thinking that the higher the elk test score, the better the chassis, I am too lazy to refute you, live in your own world, you are happy.
In terms of new energy: the hybrid special engine has not arrived
When Chery's Kunpeng DHT super hybrid was first promoted, the slogan was "the industry's first 9-mode 11-speed, using a hybrid special 1.5T super-efficiency engine and dual motor 3-engine combination, the industry is the only one to realize dual motors at the same time drive, simultaneous power generation, to achieve the highest Chinese brand 510N·m maximum input torque, the maximum output torque also reached 4000N·m, the only Chinese brand 3 physical gears]
However, the fact is that the Tiggo 8 PLUS Kunpeng e+ version equipped with Kunpeng DHT hybrid is listed, the so-called thermal efficiency is the highest thermal efficiency of more than 45%, the hybrid special engine model of SQRG4J15 is still not equipped, and the engine model is still SQRE4T15C, which is a 1.5T EFI engine with a thermal efficiency of 37.1%, without Atkinson cycle. Therefore, the Kunpeng hybrid equipped with Chery's hybrid model today is only a semi-finished product, and the most direct impact of the low thermal efficiency of the engine is that the vehicle's feeder fuel consumption is higher.
Many people say that Chery will not market, will not package, but I want to tell you, Chery is not not marketing, its marketing ability is poor is a fact, but not a fundamental problem, in fact, it is precisely because Chery in the three major areas of the stretch, will lead to Chery's high-end brand repeated defeat, because no matter how to arrange the combination, Chery's high-end models and low-end models, in the three major pieces will always overlap, then how do you persuade consumers to buy a product that is not distinguished from low-end models, but the price is more expensive?
Chery's products, whether low-end or high-end models, lack fire in terms of chassis tuning, power matching, driving texture, and product force details. I think this is where Chery should improve, not the so-called marketing ability, practicing internal strength in a down-to-earth manner, and truly becoming a science and engineering man in the minds of Chery fans, which is Chery's top priority