The spring of 2022 is particularly different because there is so much bad news.
The sudden outbreak of the Russo-Ukrainian War and the resurgence of the Omicron mutation epidemic have made many people feel the "spring cold" of this spring.
For a time, anxiety, wandering and various news from the circle of friends made us mixed.
When will we be able to return to normal life? When will I be able to go to a heart-pounding concert?
After all, from ancient times to the present, music is one of the cures for anxiety.
And this weekend, an online concert by Cui Jian, a Chinese rock god singer, has undoubtedly become a phenomenon-level god concert in the music industry this year.
As a young person who recalls and writes N classic songs that record the changes of the social era, Cui Jian successfully detonated the emotions of many people with a concert without live audiences.
YYDS, Cui Jian deserves to be called a legendary rock singer, in the empty studio, he played the peak, so that the first online concert on the WeChat video number reached a new height.
When the second song "Start Over Again" sounded, how many people with mobile phones were already in tears?
Lao Tzu has not changed at all!
Cui Jian's sentence made the audience feel the passion of rock and roll and the power of music.
Yes, years, epidemics or wars can change a lot, but they can't always change some basic human things, such as hope, such as emotions, which can travel through time and space.
Hope is eternal, rock and roll is not dead.
This is a fierce healing medicine brought to the audience by this concert with hundreds of millions of likes and 40 million people watching.
As the main sponsor of this concert, Jihu Enterprise has undoubtedly become one of the biggest winners, and the online concert sponsored by this time has become the "magic stroke" of the annual marketing of the automotive industry.
I believe that tens of millions of viewers will remember the words Jihu behind them when they are watching Dou Wentao and Cui Jian's round table party, when Cui Jian confessed to Dou Wentao that the online concert without a live audience is a small regret for himself, I believe that tonight is a "perfect performance" without any regrets for the team of Jihu.
So, in addition to the surge in traffic and popularity, what is the biggest gain of Jihu in this concert with more than 100 million likes?
I think it's actually morale.
Can Jihu, which has a state-owned enterprise background, make a new brand? Can BAIC make a high-end electric vehicle brand? For the Polar Fox, these are the two core propositions that accompany it innately.
Can the polar fox with the genes of state-owned enterprises keep up with the rhythm in the rapidly changing and cruel competition, respond quickly, and efficiently fight the marketing battle? This has always been the outside world's question about the polar fox.
The brand of Jihu is actually not unfamiliar to everyone, as early as 2016 has been established, this brand not only has a traditional car company such as BAIC Group as a background, but also a giant company such as BorgWarner and Huawei for its platform, and the ARCFOX Jihu brand is also a high-end pure electric brand created by Beiqi Blue Valley, which is the last "trump card" product after the transformation of Beiqi Blue Valley.
Over the years, the Jihu brand, which stands on the shoulders of giants, has experience, lessons, twists and turns, and improvements in the fierce market competition, but it is difficult to say that it is a big victory.
In 2021, Pole Fox delivered more than 6,000 units throughout the year. In 2022, beiqi blue valley sales target is 100,000 vehicles, including 40,000 jihu, and strive to impact 300,000 vehicles in the future. This is undoubtedly an unprecedented fierce battle and bitter battle.
For 2022, BAIC and Polar Fox are holding their breath.
After all, it was a failure in this battle.
How exactly should I fight? Morale is undoubtedly a prerequisite.
After this top-notch night, I believe that the outside world will see the determination of the Pole Fox team to create a top-stream brand and a blockbuster IP, can the Pole Fox who has tried the bull knife go down the mountain?
In 2022, polar foxes need to carry out the "wild" to the end.
(Author: Shen Nan, Editor-in-Chief of Star Park APP)