On April 15, the Himalaya 423 Book Festival was fully launched. This is the fifth himalayas listening to the book festival, the himalayas on the new series of high-quality content, and more than 30 publishing houses online more than 1500 kinds of paper books, invite more than ten big coffee writers to interact with the audience live every day, to provide listeners with the integration of listening, buying books, telling books. At the same time, Himalaya also brings value-added membership benefits to listeners at the Book Festival, so that listeners can enjoy the rich content of the station, hear good books, and hear inner strength!
Himalaya 423 Listening Book Festival launched a series of carefully crafted albums, including Mo Yan's new book "Mo Yan's Strange Story Collection", Keigo Higashino's "Transparent Spiral" and "Long Corridor" fine sound drama, Mai Jia's "Life Sea Sea" fine sound drama, "Deyunshe Classic Cross Talk Collection| HD Companion Edition", "Ghost Blowing Lantern II. Yellow Pizi Tomb" radio drama, "Paladin Iv", "League of Legends: My Time" fine audio drama, "Dai Jianye Poetry Lesson", "Liang Pin Liang Dong Reading Classic", "Liang Pin Liang Dong Reading Classic", " The Institute of Useless Studies" and "Single Reading Season 1: Reading this Era with Xu Zhiyuan" cover various categories such as literature, cross-talk, suspense, games, and traditional Chinese studies, so that listeners can enjoy a rich variety of spiritual food with well-made and high-quality content during the 423 Book Festival.
Among them, the paper books and audio books of Keigo Higashino's latest reasoning masterpiece "Transparent Spiral" were simultaneously released during the Himalayas 423 Listening Festival. The paper books of "Mo Yan's Strange and Strange Stories Collection", Mai Jia's "Life Sea and Sea" and "Dai Jianye Poetry Lesson" (titled "A Brief History of Poetry of the Two Song Dynasties") are also launched on the Himalayas at the same time, and listeners can click on the shopping cart on the album page or directly enter the Himalco Mall to buy.
At the book festival, Himalayas united more than 30 publishing houses and launched more than 1,500 kinds of paper books. The books include Chongqing Publishing Group, Dalu Culture, Zitu Books, Huazhang, Houlang, Beijing Science and Technology Publishing House, Tiandi Publishing House, Stanway Books, Sunshine Blog, Chinese Literature Runhua, Guomai Culture, Yilin Publishing House, Jieli Publishing House, United Reading and Creation College, Qingdao Publishing House, People's United Books, Times Guanghua, Tianjin Huawen Tianxia Books, China Women's Publishing House, Zhongnan Boji Tianjuan, Xiaoguoshu, Times Chinese, Ziyun Wenxin, Shanghai Foreign Bookstore, Bofeng Culture, Reader Culture, Qiande Culture, Jilin Science and Technology Publishing House, Qingdou Bookstore, New Classic Culture, China Youth Publishing House, Phoenix Linkage, Republic of China, Reading Culture (in no particular order) and so on.
Many of these books have been released with sound albums in the Himalayas, such as Liang Xiaosheng's "The World of Man", Lan Xiaolong's "Winter and the Lion" (the original "Watergate Bridge"), Absalom "Reading water margin", copper mining "Jingjin 3", Zhang Jiajia's "Paradise Tour", forensic doctor Qin Ming's "Survivor" and so on. By combining paper books and audio albums, Himalaya brings users a one-stop service for listening to and buying books, opening a new experience of listening and watching. At the same time, this also means that the "sound belt paper book" Xima paper book sales model, which links the sound album and paper book sales, has gradually been recognized by major publishing houses.
China's "14th Five-Year Plan" shows that cultural development has become one of the most important features of the new era, and it is the need of the times to drive the construction of new cultural enterprises with technological innovation, and information standardization, resource data and intelligent operation will become the direction of China's publishing enterprises in the "14th Five-Year Plan" period. Himalayas seamlessly combine audiobooks and paper books, which provides new development opportunities for the traditional publishing industry, and is also conducive to supporting the digital transformation of publishing houses and further promoting the integration and development of the publishing industry.
During the 423 Book Festival, Himalaya also invited Zhang Jiajia, Shi Zhan, Wu Xiaobo, Xi Rui, Zijin Chen, Liang Dong, Copper Mining, Absalom, Forensic Qin Ming, Ma Ruifang, Yu Gengzhe, Tong Tong, Zhang Qicheng, Liang Yong'an, Hui Tian, Yan Liang, Qi Shanhong, Ma Ruifang, and other big-name writers to bring wonderful live broadcasts on different topics every day. In the live broadcast, they will share books with you, explain books to everyone, and lead everyone to read aloud clips together. Listeners will have the opportunity to interact closely with their favorite writers and enjoy reading together.
Among them, from 7:00 to 8:00 p.m. on April 16, absalom, a well-known young scholar and history columnist, will join everyone in "Why is Water Margin a great literary nightmare?" The topic will be discussed; from 7:00 p.m. to 8:00 p.m. on April 19, social suspense mystery writer Zijin Chen will talk with you about the origin and tidbits of the creation of "High IQ Crime"; from April 22 to 9 p.m., best-selling author Zhang Jiajia and Liang Chaowei royal voice actor Ye Qing will also be guests to share the story of the book with everyone; on April 25, Professor Shi Zhan of the China Foreign Affairs College, financial writer Wu Xiaobo and well-known debater Xi Rui will look back on the epidemic for more than two years to see if our predictions two years ago have come true. These live broadcasts involve history, literature, and also involve the current society and life of the issues that everyone cares about, hoping to bring inspiration to everyone's life. Listeners can search for "big coffee live broadcast" or "big coffee study room" in the Himalaya APP to reach the 423 listening book festival live broadcast sub-venue, or they can search for their favorite big coffee writers and directly book a single live broadcast.
At the same time, Himalaya and a number of partners jointly launched a series of 423 Book Festival theme activities. In the "CBD Reading Life Festival" launched by Himalaya to help build a book company and the Beijing News Book Review Weekly, Tao Yong, an ophthalmologist and Himalaya anchor, will participate in the offline reading sharing meeting on April 23, World Reading Day, and launch a live broadcast activity to share which books gave him the power to be reborn in the darkest moments of life.
On the same day, Himalaya will also participate in the first National Reading Conference in Beijing, and fully display the achievements of Himalaya in helping all people to read, build a book society and innovate digital reading in the digital reading experience hall in the digital reading experience hall.
In order to help more people harvest inner strength and growth in literature and reading, during the 423 Listening Festival, Himalaya will join hands with the Nanjing Literary Capital Promotion Association to focus on the spiritual needs of the public in the post-epidemic era, and jointly launch the public welfare reading program, inviting famous writers Zhao Benfu, poet Han Dong, Lu Xun Literature Award winner, vice chairman of jiangsu Writers Association, writer Lu Min, and actor Mei Ting, celebrities in Ning culture Li Xiaoxu, Chen Fengning, Guo Guangping, Chang Xiaochuan, internet KOL monkey brother said car, small fish and begonias, Figo opened his mouth and other joint voices to advocate reading for all. A number of writers will hold an online roundtable reading party in the Himalayas to chat with listeners about how to maintain daily reading and learning habits in the post-epidemic era and how to take care of their own minds in the present.
Himalayas also joined hands with Pizza Hut to launch a joint action called "Reading the Light and Hearing the Inner Strength". The two sides will jointly hold about 15 theme activities across the country, among which Nanjing Pizza Hut 1912 Restaurant will also create a reading theme restaurant during the 423 Listening Festival, specially invite Huitian and Yan Liang to participate in offline public welfare theme reading activities, and will specially change clothes for 423 World Reading Day to create a reading theme restaurant with Himalayas. In addition, the two sides will also jointly launch a statement postcard with a theme, so that more people can record their hearts with their voices, send special blessings, and jointly pay attention to the abundance of material food and spiritual food.
The 423 Book Festival is also indispensable to the surprise membership benefits prepared for users. During the warm-up period of the 423 Book Festival (00:00 on April 15 to 20:00 on April 21), members and non-members can listen to the number of member albums to accumulate membership days, and during the official period (20:00 on April 21 to 24:00 on April 28), the maximum number of member days accumulated during the warm-up period is expanded to 60 days, and the 423 Book Festival's super value half-price VIP annual card can be unlocked.
Himalaya also brings value-added joint membership cards with iQiyi, Tencent Video, Mango TV, Dingdong Grocery Shopping, and WPS to allow users to have more choices, and cooperates with Tuhu Car to launch the "Listen to Ten Thousand Books, Travel Thousand Miles" theme activity for car owners from online to Beijing and other cities tuhu car workshop stores, and launched a joint gift box benefit.
At a time when the pace of life is accelerating, listening to books has become an increasingly common way of life due to the unique companionship attributes of audio and highly diverse adaptation scenarios. People can enjoy listening to books in various scenes such as bedtime, commuting, studying, working, physical exercise, and doing housework, which makes the flowing fragment time meaningful. At the same time, the development of smart phones, car scenes and smart speakers also provides a more convenient channel for listening to books.
In order to meet people's growing spiritual and cultural needs, Himalaya has continuously deepened its cooperation with major publishing houses and content copyright institutions to introduce high-quality audiobooks to the audience. At present, the audiobook content has covered a variety of high-quality channels such as personal growth, cultural history, children's stories, business finance, etc., which can meet the needs of all age groups. In the future, Himalaya will continue to bring more good content to book lovers, hoping that through the richness of content and the blessing of technology, the sound will be everywhere and more people can enjoy the fun of reading.