New books are coming soon this week
The Hidden Champion, The Gardener and the Carpenter
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The Hidden Champions
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About this book
Germany is the world's fourth-largest economy, behind Japan, but its per capita GDP is $10,000 higher than Japan's, which means that a Japanese person plus a Chinese of material wealth can be worth a German.
If it were not for the small number of people, Germany could have surpassed Japan and become the world's third largest economy.
However, such a powerful country makes people think of several large enterprises. In the 2019 Fortune Global 500 list, Germany has only 29 on the list, less than France's 31, not to mention the three countries of China, the United States and Japan, which each have more than 100 companies on the list.
It can be seen that Germany is strong not by giant companies like the "World 500", but by thousands of small companies in unknown market segments. These small companies account for the largest share of each market segment, and some even reach more than 95%, and are veritable "champions".
However, the market they are in is too segmented, so it is little known, such as those that specialize in generator gears, or those that specialize in car license plates, so they are "invisible".
Germany's economy is supported by "many and strong" small and medium-sized enterprises, China also has many small and medium-sized enterprises, but generally many but not strong, therefore, Germany's hidden champions, to China's small and medium-sized enterprises to provide a model.
The author of the book, Hermann Simon, is currently Chairman of Simon Gu and Management Consulting and a professor of business management and marketing at the Universities of Mainz and Bielefeld.
While he was dean of the European Institute of Marketing, he met Levitt, a professor at Harvard Business School, who asked him, "Why did Germany, which was less than a quarter of the GDP of the United States, have the world's largest exports at the time?" This topic aroused Simon's interest and became the subject of his research, which also led him to discover the secret of the "hidden champion", and he was also known as the "father of the hidden champion".
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Books interpret brain diagrams
New in the Book of Hidden Champions: April 13, 2022
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The Gardener and the Carpenter
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About this book
Education is the most anxious topic for parents.
In order not to let the child lose at the starting line, they worked hard to squeeze out the last purse. Where there is demand, there is naturally a market. Overly anxious parenting needs have also boomed the parenting book market.
Taking Amazon's website as an example, there are about 60,000 educational books, most of which have the words 'how', 'how', 'method' and so on in the title. But in the author's view, this kind of book, regardless of the content, is actually about the same educational concept, that is, carpenter-style parenting.
Think about what a carpenter looks like, he has a blueprint in mind, and then he goes to make it. The gardener, on the other hand, did not know what the flowers looked like at first, nor could he decide. All he can do is give the flowers nourishment and care as they grow.
This book is all about telling all parents not to be a carpenter by mistake, but to be gardeners. In the words of the book, children raised by gardener parents have an advantage over children raised by carpenter parents.
Carpenter-style parents want to make their children into a craft according to the drawings, but even if the drawings are exquisitely designed and the parents' craftsmanship is exquisite, they are only shaping the external performance of the child.
In order to sculpt this layer to the slightest, parents will inevitably hurt their children's characteristic style and psychological core. Gardener parents are committed to providing a warm, loving, and safe environment for their children, and they will also tailor when the child is obviously developing, but basically support the child to develop with the nature of the heart.
The children cultivated in this way will have the healthiest psychological core, will also have the most vigorous characteristics and styles, and in the end, their external performance will be varied and exciting.
The author of the book, Alison Gopnick, is a PhD in Psychology from the University of Oxford and a professor of developmental psychology at the University of California, Berkeley. She was not only an experimental psychologist, but also a philosopher, a mother of three children, and a grandmother of three grandchildren.
She taught her gardener theory by example that loving children is not to give them a destination, but to provide for their journey. In the company of this love, she also inadvertently harvested proud children, and all this was not shaped by her.
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Books interpret brain diagrams
New in the Gardener and carpenter book: April 15, 2022