If you choose one of the Chinese auto brands that can represent the process of industrialization and has a tortuous story and the oldest history, it is Changan. The origin of the starting point can be traced back to 1862, the year of the dog (the year of the dog) or the first year of the Tongzhi dynasty of the Qing Dynasty. That year the death of U.S. President John Taylor, China and Russia signed the land trade charter, but also broke out the first naval battle between armored ships in the United States Civil War "Hampton Naval Battle", in the same year the Qing government formulated the Yellow Dragon Flag as the national flag, Chang'an Automobile predecessor, the Shanghai Marine Artillery Bureau was also born in the same year, he symbolized the beginning of China's industrialization, but also the pioneer of China's modern industry.
Time flies, after the founding of New China, in 1958, Changan Automobile embarked on the road of car manufacturing, producing China's first jeep - "Yangtze River Brand" 46 jeep, and by 1963, it had produced 1390 vehicles, filling the gap in China's automobile industry and opening up 63 years of car manufacturing origins.
In 1984, Changan Automobile started its first venture, embarked on the road of "military to civilian", produced China's first mini car, and officially entered the automotive field.
In 2003, the Italian Design Center was established to start Changan Automobile's global R&D layout.
In 2006, Changan Automobile officially entered the passenger car field, began its second venture, and in 2009, became one of the four major automotive groups in China.
In 2014, the cumulative production and sales of Changan's Chinese brand cars exceeded 10 million, becoming the first Chinese brand to enter the "10 Million Club".
On May 10, 2021, the 20 millionth Changan Series Chinese brand car officially rolled off the production line at the Liangjiang Plant in Chongqing, officially entering the era of 20 million vehicles.
Changan New Energy's B round of financing work was launched in April 2021, and after hundreds of negotiations, multiple rounds of screening and communication, the delisting of investment institutions was completed on December 23, 2021. The financing raised a total of about 4.9773 billion yuan, exceeding the planned financing of nearly 2 billion yuan.
On April 13, 2022, Changan opened another new chapter, symbolizing a new step for the brand to move towards a new digital pure electricity direction. At the 2022 Changan Automobile Global Partnership Press Conference, Changan Automobile officially released its business operations, group development goals, and 2022 new product planning and new energy brand "Changan Deep Blue"
Changan Automobile's future development goals
By 2025, Changan Automobile's total sales will reach 4 million vehicles, of which 3 million will be under the Changan brand, and 1.05 million new energy sales will reach 1.05 million, accounting for 35%; in 2030, Changan Automobile's sales will reach 5.5 million, of which 4.5 million will be under the Changan brand, 2.7 million for new energy, accounting for 60%, and overseas sales will account for 30%.
Changan Automobile will peak carbon in 2027 and achieve carbon neutrality in 2045. We will reduce carbon emissions in all aspects from the whole industry such as design, manufacturing, supply chain, renewable energy and material packaging, and we will work together to reduce carbon emissions by 30% compared with 2020 in Chang'an supply chain by 2030.
Focus on creating a new digital pure electric brand - Changan deep blue. The brand name symbolizes exploration, life, technology, the future.
Changan Deep Blue brand provides four major brand values for new energy users of Generation Z: one is innovation and reconstruction, through forward-looking innovative product design and industry-leading platform architecture, reconstructing users' cognition and imagination of future travel; second, the Internet of Everything: building a digital ecology of Skynet Interconnection to achieve unlimited expansion of all digital scenes; third, experiencing at will: providing smart and interesting functional scenes and personalized customized smart services to help users freely broaden the boundaries of experience; fourth, low-carbon life: adhering to the concept of green and low-carbon sustainable development. Provide efficient mobility solutions that promote sustainable coexistence between man and nature.
Focus on creating a high-end intelligent electric vehicle brand: Avita, which aggregates the advantages of Changan Automobile, Huawei, and Ningde Era, is committed to building a global brand in the field of high-end SEV, and becomes the user's "intelligent avatar that understands you". At present, CATL has become the second largest shareholder of Avita, although Huawei has not invested in shares, but the degree of empowerment, support and close cooperation with Avita is like a joint venture. Avita is also the first high-end smart electric vehicle brand equipped with Huawei HI.
Further optimize the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and make a comprehensive transformation to electrification and electrification. At the same time, we respond to the needs of users, create innovative and diversified passenger car brands, promote the brand operation of Changan UNI, and realize the electrification of all products.
Guided by user needs, more than 30 products will be launched by 2025. High-end intelligent electric vehicle market: Avita currently plans to have 4 vehicle products, covering the main market segments of the mid-to-high-end. On April 7, Avita 011, a joint limited edition emotional intelligence electric coupe, in collaboration with Matthew M. Williams, creative director of French luxury brand Givenchy, was just released. The first model based on the CHN platform, Avita 11, is about to achieve mass production, the three strategic partners play their respective strengths, Changan makes the quality more secure, Huawei will make the whole vehicle more intelligent, ningde makes the power more unlimited, and jointly creates an emotional intelligent electric vehicle that meets the user's travel experience.
Mainstream passenger car market: In the future, 21 new products will be launched, including 5 models of Changan Deep Blue brand, and in 2022, C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV will be launched, and the first mass-produced hydrogen fuel cell car in China will also be unveiled to meet the quality green travel needs of mainstream people.
Small car market: Four new products will be launched in the future, and LUMIN will be launched in 2022 to meet the needs of national boutique transportation. Commercial vehicle market: In the future, 6 new products will be launched, and the mainstream bus market will be fully covered by 2025, and 2 new platform pickup truck products will be launched. In 2022, the first community grid transport vehicle will be launched to meet the needs of express quality transportation.
In terms of new energy, we will create a new generation of deeply integrated electric drives, and break through the development and application technology of power semiconductors. Changan will break through 800V high voltage, oil-cooled motor and other technologies. Complete the 450V/800V all-in-one electric drive platform, which can meet the needs of 400-1000km ultra-wide mileage; on the 800V electric drive platform, match the high-rate fast charging core to achieve a 5-minute charging range of 150~200 kilometers, significantly improving the user's charging speed and improving the convenience of use.
Continuously strengthen the integrated design of energy consumption. Reduce the energy consumption of the whole vehicle and achieve a longer driving range. The electricity consumption of A-class cars ≤ 11kWh/100km (calculated at 0.52 yuan / kWh), and the cost of use per kilometer is less than 6 cents. Break through the integrated technology of battery chassis and accelerate the research and development and industrialization of (semi-semi-) solid-state batteries. Through the integrated design of battery and chassis, the vehicle weight and cost are effectively reduced, and the mass production application (semi-) solid-state battery provides users with longer battery life and a safer pure electric experience.