On April 13, 2022, the first SUV of dongfeng DSMA platform and the first SUV of Dongfeng Mach double engine - Dongfeng Fengshen Haoji were officially unveiled, announcing their participation in the 2022 hybrid war; at the same time, the Dongfeng Fengshen "Wind Star" meta-universe community virtual experience space was also officially announced.
Haoji's debut release, from virtual to reality, from natural scenery to urban life, Dongfeng Fengshen interpreted the logic of car manufacturing from an innovative perspective, and successfully triggered the topic discussion of "most likely the terminator of compact SUVs", in fact, Haoji entered the compact market with the product standard of a mid-level SUV, and with the advantage of leapfrogging, is committed to becoming the most dynamic "catfish" in the independent mainstream SUV.
(Dongfeng Fengshen Haoji)
The hot spot of the "metacosm" is extremely natural and evocative
Highlighting the intelligent image, Haoji took the lead in launching a virtual character - Hao Sister, she is not only the Haoji intelligent car machine housekeeper, but also the Dongfeng Fengshenyuan Universe community housekeeper, by Hao Sister and car critic "Tiger Brother" (Yu Hu), together shuttle between the virtual metaverse and the real world, collect the beauty of nature's "wind language", appreciate the city's human fireworks, gather future intelligent imagination and mechanical charm, insight into the troubles and pain points of real car scenes, and finally successfully crack the "temperature" code of car manufacturing. The virtual perspective of "Meta-universe Hao Sister" reveals the product development perspective of Haoji R&D engineers - to build a car with leading technology, aesthetic beauty and stunning, and humanistic temperature. And this is precisely where Haoji can shout out "it is very likely to be the terminator of compact SUVs".
(Hao sister)
Probably the most natural wind language design
Haoji's front face has reached an excellent balance between strength and softness, 26 atmospheric columns extend upward to form a straight waterfall front grille, like a wind blade tearing through the torrent, giving people a sense of strength that comes to the face; the integrated through-type lamp belt extends to both sides, the linkage and flowing daytime lights, like the intelligent flag that moves with the wind, has 4 kinds of light language animation mode, and the perfect interaction between people and cars is full of ritual.
(Haoji front face)
The design of the side will be the slender and elegant figure of Haoji to the fullest, the slowly sliding streamlined roof, with the D-pillar swing, showing the beauty of the extreme wind swing, 106mm shoulder width design, creating an atmospheric wide-body vision, elegant and smooth waistline, like a wind line of the track at will, reduce the wind resistance at the same time, the wind is the wind.
(Haoji side)
The shape of the rear of the car, like a mountain and also like an ocean wave, is multi-layered up and down like the wind blowing and undulating waves, so that the tail of the car as a whole presents an atmospheric and rich imagination space, with an integrated through the taillights horizontally stretched, between the power and elegance of the easy to relax.
(Haoji rear)
The interior of the car is designed to be warmer, the hugging cockpit is like the embrace of the wind, the flexible and undulating IP center console, like the sand dunes blown by the wind, and the door stitches depict the curve of the breeze, bringing pleasing gentleness and security. Every interaction of mechanical geometry, ergonomics and natural aesthetics interprets the most natural style design.
(Haoji Interior)
Most likely the most comfortable mobile bed
Every driver with love has a heart full of hospitality and care for his family.
1910mm extremely wide body, 2825mm skipper wheelbase, directly brings is beyond the same level of riding space and the ultimate comfort enjoyment, and compact level easy to say goodbye; accounting for nearly 54% of the large area NAPPA texture soft coating, with 0 pressure large sofa seats, providing package support at the same time delicate skin-friendly, touched, are comfortable.
(Relax space)
It has to be mentioned that Haoji has a rare electric leg rest of the same level in the co-driver, specially creating a "queen co-driver" for the owner's lover, highlighting the exclusive honor of the family, and also allowing the owner to take a nap after work, with a more comfortable enjoyment; the rear seat backrest is adjustable in 10 steps, equipped with a comfortable aviation headrest, to care for the journey of each family, not to mention the rear seat to achieve the function of pure flat down, which is comfortable and practical in multiple scenes. The cockpit becomes a mobile bed, making ubiquitous comfort a "great possibility".
(Queen Co-Pilot)
(Rear seats)
Most likely magnetic levitation in a hybrid SUV
Hybrid fuel economy is well known, but how to improve the dynamic performance that young people must not compromise on the basis of the excellent fuel economy of hybrid? The Mach dual-engine MHD hybrid system equipped with Haoji gives a high score answer.
Haoji's first Mach dual-engine MHD hybrid system, which can achieve more than 90% system efficiency in 90% of the working conditions, maximize the retention of kinetic energy conversion, 180kW of comprehensive power, 540N·m of system comprehensive torque is enough to stand out from the competition, the starting acceleration response time is as short as 0.15s, known as "magnetic levitation in hybrid SUV" is not excessive; and Haoji fuel version is equipped with a Mach powered 1.5T engine known for track performance, with a maximum power of 150kW, 305N · m's maximum torque, performance comparable to most ordinary 2.0T engines, the power performance is equally eye-catching.
(Mach Power)
Matching the leading Mach dual engine power, Haoji offers "i-driving fun mode" - 8 power custom adjustment modes can be realized, and the steering force of the two steering wheels can be adjusted, providing the driver with a rich and personalized experience between power and fuel saving, driving control and driving fun.
It is very likely that it is an intelligent steward from the future metaverse
Hao sister, good sister, in the future car life, human-vehicle interaction, intelligent companionship has become the trend of the times, the emergence of Haoji intelligent girl Hao sister, it is very likely to become another soul mate on the driving way of Haoji car owners.
As Hao's extremely understanding car assistant, Hao Sister realizes powerful voice interaction functions under the blessing of Dongfeng Fengshen's new generation of WindLink car machine system. When the owner has a mind, just a command, Hao sister will provide the most intimate service response.
(Hao sister)
With the intelligence of the whole car, Hao has creatively created a gamepad-style concept steering wheel, simple but multi-functional design, just the right feel and feedback logic, allowing users to quickly get started blind. The 540-degree panoramic image function provides real-time perspective of the road conditions under the chassis, without missing any dead end of the driving process. AR projection intelligent tailgate, allowing users to free their hands, bid farewell to the embarrassing "Golden Rooster Independence" after shopping, and feel the dream linkage with intelligent technology.
(Smart Technology)
At the beginning of haoji's debut, the Dongfeng Fengshen "Wind Star" community was officially launched at the same time, and Hao Sister, as the intelligent housekeeper of the meta-universe community, will provide users with comprehensive experience guidance in the virtual community. In the feature film of the press conference, the "Tiger Brother" who co-created the car with Hao's sister has naturally landed on the "Wind Star" and become the digital resident of 001, welcoming more users to enter the "Wind Star" community and feel the meta-universe immersive car play experience.
(Dongfeng Fengshen "Wind Star" Meta-Universe Community)
Dongfeng Fengshen Haoji's global debut, in an innovative form, satisfies the imagination and expectations of many users for the ideal car, wind language design modeling inspiration, zero pressure and comfortable space care, futuristic intelligent cockpit, Mach dual engine power brought by the magnetic levitation speed of the driving control... All of this will break the inherent pattern of the current mainstream SUVs, Haoji, "most likely the terminator of compact SUVs."
It is reported that Haoji plans to open the reservation in late May 2022 and will be officially listed in the third quarter, so stay tuned.