Text: Daewoo
From the supercar to the low-end brand, the transformation to the direction of electrification has become an inevitable development trend of the development of the times, especially the luxury brand with great influence such as Mercedes-Benz, whether it is for commercial purposes or to show the sense of responsibility of the enterprise, to develop the new energy business with a more positive attitude, it is a good choice.
Hold an ESG forum to halve carbon emissions by 2030
On April 11, 2022, mercedes-Benz Group held the first ESG forum to announce the specific implementation measures of Mercedes-Benz to reduce carbon emissions.
At the forum, Mercedes-Benz Group said it will further accelerate the transition to "all-electric", strive to reduce the carbon emissions of the whole life cycle of products by 50% compared with the average in 2020 by the arrival of 2030, and purchase additional energy through the "Electricity Purchase Agreement", aiming to meet more than 70% of energy demand with renewable energy.
At the same time, we will continue to make efforts in green charging, battery technology, battery recycling, building a green steel supply chain, sustainable materials, etc., and will gradually achieve carbon neutrality in the production of all self-operated factories in the future. According to the plan, Mercedes-Benz plans to increase the sales volume of plug-in hybrid products and pure electric products to 50% in 2025, and under the premise of market conditions permitting, 2030 will lay a good foundation for the transformation of the brand to a comprehensive pure electric direction.
Pure tram sales are soaring and electrification is ready
Not long ago, Mercedes-Benz Group released global sales data for the first quarter of 2022, and even under the problem of multiple problems such as the epidemic and lack of cores, Mercedes-Benz's global delivery volume still reached 501,600 units.
It is worth noting that although this sales data is still dominated by traditional fuel vehicles, pure electric products have proved a point with sales of 21,900 vehicles, an increase of 210% year-on-year - Mercedes-Benz has begun to exert strength in the field of new energy.
In fact, in the field of new energy, Mercedes-Benz belongs to the "thick accumulation and thin hair" enterprises, and in the past few years, when most luxury brands are eager to catch up with the electrification progress of the industry, Mercedes-Benz has not been hurried. This is not because Mercedes-Benz maintains a consistent strong position in the field of fuel vehicles and is not eager to transform, as a "car inventor", Mercedes-Benz is more inclined to first study the technology and development mode of electrified products to ensure that in the field of high-end new energy, Mercedes-Benz products can also remain unique.
In recent times, the centralized listing of Mercedes-Benz EQA, Mercedes-Benz EQB, Mercedes-Benz EQS, and Mercedes-Benz EQC may mean that Mercedes-Benz is ready. And this is just the beginning, the mercedes-benz EQE series products have been 70626.5-103827.5 euros in the European market to open pre-sale, Mercedes-Benz EQE SUV mass production is also in preparation, and the flagship pure electric product EQS SUV will be officially released on April 19, after Mercedes-Benz has also released a pure electric concept car EQT and pure electric MPV EQV.
At present, although the penetration rate of new energy vehicles in China and even in countries around the world continues to grow, the new energy market still has not formed a stable pattern, and the showdown in the field of pure electricity between the traditional luxury brands represented by Mercedes-Benz and the new forces represented by Tesla and Weilai has not yet been fully launched.
The new cars that Mercedes-Benz is now pushing are targeted, such as the EQS SUV benchmarking Tesla Model Y and BMW's previously launched iX and EQE benchmarking Tesla Model S. With the gradual landing of new cars, Mercedes-Benz will respond to challenges from the market with a more perfect product matrix, and some models will be introduced into the Chinese market later, which will further intensify the competition between high-end new energy brands.
Not only low-carbon, environmental protection understanding is more "advanced"
Mercedes-Benz's understanding of pure electric products is also more unique, taking the previously launched Mercedes-Benz EQS as an example, as the first product under the EVA pure electric platform, it is more impressive in addition to the rare million-level price in the field of high-end new energy, as well as the advanced L3 level automatic driving system, as well as its materials, in the process of manufacturing this product, Mercedes-Benz uses more than 80 kilograms of recycled materials and renewable materials to create its parts.
In fact, not only Mercedes-Benz EQS, at this stage, a considerable part of the materials of Mercedes-Benz products are from sustainable materials, such as seat fabrics made of PET plastic bottles, automobile carpets made of fishing net yarn and waste carpets, this understanding of environmental protection is more "advanced", because low carbon emissions are indeed only a part of reducing the environmental impact of the automobile industry, it is reported that by 2030 Mercedes-Benz will increase the proportion of renewable materials used in products to 40%. In addition, based on the circular economy, Mercedes-Benz will steadily increase the proportion of recycled aluminum used in the future to create more green financial value.
As a brand with a century of history, Mercedes-Benz's advantage is that it has strong capital, technical foundation, and strong brand influence, at this stage in the oil price soaring, policy support and rapid expansion of the new energy market on the basis of the traditional enterprises represented by Mercedes-Benz ushered in the transformation opportunities, coinciding with 2022 is mercedes-Benz new energy products concentrated outbreak of the time period, so in these two years, Mercedes-Benz is more likely to make achievements in the new energy market.
By Auto Press (some of the pictures are from the Internet, invaded and deleted)
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