In the mid-size luxury car market, the "34C" (BMW 3, Audi A4L, Mercedes-Benz C) has always been an unavoidable choice for everyone.
Mature and balanced product strength, strong brand effect, is the main reason why many people "close their eyes" to buy them.
However, "34C" is good, but it is too "street car". Seeking to grab the largest market "common denominator", they are becoming more conservative and convergent. This has also triggered complaints from those who "don't blindly don't follow the trend". Everyone is looking forward to the arrival of a new product that can break the "stuffy situation".
Can such a cry be heard? The answer, of course, is yes!
Recently, Kung Fu Auto discovered TA - Lincoln Z when visiting the Lincoln Center in Guangzhou.
(1) Sense of ceremony "Pulling full" super sense of appearance at first sight
For the new generation of consumers, a sense of ceremony is an indispensable part of their lives.
In the eyes of Kung Fu Motors, Lincoln Z's sense of ceremony is the best done in the entire mid-size luxury car market at present, or even one of them.
The model we photographed this time is the i-share version of the Lincoln Z, which is a more elegant and atmospheric model in the "double design" style of the new car. Its outstanding super-sensory design language makes us fall in love with it at first sight.
Approaching the Lincoln Z with the key, the 1.8-meter welcome blanket will automatically illuminate the sides of the body. As the star-like LOGO is lit, Lincoln's iconic through-line light strip also shines under the oversized starburst front grille, instantly igniting our expectations.
When we turn our attention to the rear of the car, the "through-type taillights" of the 3D suspension design emerge with a nano-scale super red light, and can light up three kinds of lamp language. Full of a sense of technology, as if to tell us the difference between this new car.
The Lincoln Z has a body size of 4,982mm*1,865mm*1485mm, and its body is close to that of a D-class luxury car. Its design follows the "horizon principle" and is inspired by the multi-dimensional spatial architecture of the famous American architect Frank Lloyd Wright.
In particular, the waistline extends from the front cover to the rear, and with the streamlined roof line, it outlines an elegant and dynamic body posture.
In terms of details, the all-in-one side logo as an embellishment is full of grade, and lincoln Z's English name "Zephyr" reminds us of the god of the west wind in Greek mythology.
As the inductive hidden door handles slowly extended, the Lincoln Z tempted us to open the doors and explore more unexpected surprises.
(2) Full of talent, recreate super luxury with intelligence
Entering the Lincoln Z cockpit, the huge panoramic screen with a length of 1.1 meters instantly occupied our attention. Looking closely, it turned out to be composed of two screens of 12.3 inches + 27 inches.
Since the cockpit design of the Lincoln Z also follows the "horizon principle", the whole space feels a very strong sense of balance and extension. The emergence of a large panoramic screen has also enabled the co-driver's video and audio entertainment "equal rights" to be realized.
Frankly speaking, this oversized screen is not the first of Lincoln Z, and many new car manufacturers have also adopted this large-screen design. Therefore, Lincoln Z feels more like "electricity to oil" than the usual "oil to electricity" of other luxury brands.
However, if you just make the screen bigger and longer, there is actually nothing remarkable. The reason why Lincoln Z can have such a high degree of heat is actually a deeper reason.
If you can only sum it up in one word, it is "talent".
In the view of Kung Fu Automobile, Lincoln Z's smooth car-machine experience and intimate human-computer interaction logic are the biggest "plus". This large screen can not only base the needs of the main passenger car to switch the display content freely, under the blessing of multi-point touch and ultra-high separation rate, the Lincoln Nebula human-computer interaction interface has achieved a high degree of unity of function and beauty.
The dream of the cosmic galaxy, empowered by humanized technology, is displayed like a flowing stream.
In addition, Lincoln Z is equipped with the latest fourth-generation Lincoln SYNC+ Intelligent Mobility Interconnection System, coupled with a moon-inspired intelligent digital assistant, which not only supports strong natural semantic recognition, but also combines a rich localized in-car entertainment ecology and car-home interconnection functions. Coupled with the vehicle FOTA, the commonly used car machine experience is not only unique to the new car forces.
Of course, the "sense of ceremony" that Lincoln Z has been pulling full has also been continued in the car. Zone 3, 128-color mood lights, 13-speaker Level premium sound, four comfort atmosphere functions and a 7-flavor aromatherapy system are not far away. What's even more gratifying is that Lincoln Z also provides a "guest mode" for scenario-based social networking.
Not only can we customize a thoughtful welcome message for the co-pilot passengers, but we can also automatically disconnect the owner's Bluetooth to avoid the embarrassment of incoming calls. Inviting the people you care about to send them a journey full of surprises, this sense of ceremony is undoubtedly the place where Lincoln Z surpasses the "34C".
(3) Kung Fu shooting
In recent years, the two main lines of young and personalized development of the luxury car market have become clearer.
In particular, "GEN Z", as a digital native, is gradually becoming the new main force of luxury car consumption, and the "new luxury" that attaches importance to the sense of ceremony, experience and topic is showing strong vitality. In this context, the Lincoln Z with its own hot search physique is warmly welcomed by the new generation, which can be described as a natural success.
Through this visit to the store, Lincoln Z's smooth and intimate intelligent performance, ritual sense, and full sense of topic product force let us be "circled powder" in an instant.
In the view of Kung Fu Automobile, the emergence of the luxury "new force" Lincoln Z not only broke the "stuffiness" caused by the BBA in this market segment, but also fully met the product thinking needed by the new generation of users through the profound insight into the Chinese market.
It is understood that lincoln Z will also launch a hybrid version of FHEV in the next step, actively embracing electrification.
As Lincoln's heavyweight product that sets the tone for the brand for the next hundred years, the Lincoln Z is expected to reshape the market segment and become the luxury car that best understands young Chinese consumers.