Cover news reporter Cai Shiqi
On April 11, Vivo released its first folding screen mobile phone X Fold in Shenzhen, which is the latest folding screen mobile phone in the top five brands in the market share of domestic mobile phone brands, the belated X Fold, which also brings the design of the folding screen mobile phone "stacking" to a new dimension, reflecting the continuous improvement of the domestic brand's discourse power in the global high-end supply chain.
Vivo's first folding screen phone X Fold debuted
The voice of domestic brands in the global supply chain has gradually improved
According to data released by international research agency Counterpoint in February this year, as of the third quarter of 2021, the top five brands in China's smartphone shipment market share are vivo (23%), OPPO (20%, including one plus), honor (15%), Xiaomi (14%) and Apple (13%).
Counterpoint's latest market share of smartphone shipments in China
In addition to Apple, four Chinese mobile phone brands have launched folding screen mobile phones, the three recently released are OPPO's Find N released in December, Glory's Magic V released in January, and Vivo's X Fold released in April, and the price of the three products is controlled within 10,000 yuan.
Folding screen mobile phone because of the particularity of the screen material and process, the configuration of the final finished product is actually a reflection of the brand's right to speak in the supply chain.
Find N's inner screen is from Samsung, the highest refresh rate is 120Hz, the outer screen supplier is BOE, the highest refresh rate is 60Hz; Magic V's internal and external screens are from BOE, the maximum refresh rate of the outer screen is 120Hz, the inner screen is 90Hz; the X Fold internal and external screens are from Samsung, using E5 luminous materials, the maximum refresh rate is unified at 120Hz, with the independently developed internal and external screen color calibration scheme, the brightness, fluency and color consistency of the inner and outer screens are higher. Fixed an issue where the visual effects of the inner and outer screens were inconsistent with the folding screen before.
Image flagship derivative business branch High-end product lines are also subdivided
In the past, the product line division of mobile phone manufacturers was mainly divided into high-end, mid-end and low-end according to price and configuration, when domestic mobile phone brands began to chase high-end, with the differentiation of mobile phone screen, SoC and even heat dissipation module design, high-end machines with a starting price of more than 3,000 yuan also began to subdivide the product line.
The earliest high-end segmentation brand in China is Huawei, P series and Mate series have their own focus, with the sharp decline in Huawei's market share, the vacated high-end market has also become a new battlefield for other manufacturers to compete for deer.
Vivo's high-end product line is more mature according to the X series of professional images and the iQOO of the ultimate game, with the X Fold and the 7-inch large-screen X Note debut, the X series has also spawned a business branch. On the basis of the X series of image flagships, X Fold and X Note have enhanced the protection of privacy and security by adding the SPU security processing unit built into the Qualcomm Snapdragon 8 Gen1 SPU custom flagship chip, and added business scenario functions to system-level applications such as amber scanning, quantum kits and atomic notes.
So far, Vivo has a corresponding high-end model in the three major scenes of imaging, games and business.
Oppo in 2021 "absorbed" one plus, the product line entered the reorganization period, the newly established main game Ace product line fell into silence, the status was replaced by one plus, one plus and realme flagship series, and OPPO's "pro-son" Find series together constitute oppo's high-end product line.
The Android tablet market is again valued
Due to the diversification of Android system terminal standards, it has brought greater adaptation pressure to application developers, so most Android applications have not adapted and optimized the Android tablet, either directly using the mobile version of the application to enlarge the UI, or just a simple HD version, which has also led to a long-term lack of vitality in the Android tablet market.
In fact, because of the open characteristics of the Android system, by a considerable number of digital enthusiasts love, they read comics, play simulator games the needs can just be met by the Android tablet, then the size of the device and the sense of grip brought by the workmanship, and whether to support the TF card expansion capacity has become the focus of their attention, the recent Lenovo released the savior Y700 because of the 7-inch easy to hold small size, and the scalable design received the welcome of gamers, becoming a new generation of out-of-stock kings.
Vivo Pad is equipped with a customized original system
The first tablet, which was also recently released, OPPO and Vivo, chose a different route from the main game: light office. This is also the era of online courses, online conference demand for the background of the emergence of the positioning, as the first generation of products they with the stylus, external keyboard and other accessories listed, and with the WPS to give the first user a few months of membership, the intention of aiming at the office scene is very obvious.
The screen size, processor model and even battery capacity of vivo Pad and OPPO Pad are highly consistent, and the release time is relatively close, because the reason for the coordination of mobile phones and tablet systems is more like the products launched by these two mobile phone high market share brands in order to cover the use needs of their own mobile phone users' tablets.
CNNIO, the research agency, said that this year's MediaTek platform has entered the flagship market in a big way, which has also affected the flagship layout of major Android manufacturers, and it has become a new challenge to allocate R&D and supply chain resources for the dual platform. In this context, the battle between vivo and OPPO for the top spot of domestic mobile phone brands will still be glued.