In all walks of life, to say what the "most money-burning" project is, some people may say real estate, but my answer is definitely the car...
Is real estate expensive? Money is a foundation for the real estate industry, money can be made very good; made very large, but for the automotive industry is not so, the simplest example can be seen Evergrande Automobile, angry investment of 45 billion to build vehicles, and finally built 6 cars ("models"), what does this prove?
A real estate giant it is rich enough, but invested 45 billion even now, only recently exposed that Hengchi 5 will be mass production in June, how sales are still unknown. This is enough to prove that money is not a "master key" in the automotive industry, if Boss Xu invests 45 billion yuan in real estate, the income obtained in 3 years may have doubled. However, with the personal experience of Evergrande's big brother, it also allows everyone to have a standard for measurement.
In China's new energy vehicles today, cross-border players from all walks of life have joined, the mobile phone industry Huawei, Xiaomi and Apple, which previously announced "halfway abandoned"; the real estate industry Evergrande; the electric vehicle industry Mavericks, etc., there is no doubt that these brands have good results in their own fields, but they are hungry for cars. At present, there is no real landing car in the brand, but Skyworth from the home appliance industry is very different from them.
Skyworth auto may not have you heard of, marketing is indeed relatively small is also relatively low-key, although Skyworth automobile name is not known, but Skyworth EV6 has long landed; monthly sales are basically maintained at about 1000, which can be more than Nissan Tuda to buy ah! So Skyworth is also one of the relatively fast landing speed of this cross-border brand, but the EV6 model has been released in July 2021 so far, the sales have been flat and have not brought too much gain to the brand, so that Skyworth Automobile faces the market demand, bringing two new products, namely Skyworth HT-i and the new EV6, the biggest highlight of which is that the HT-i model is equipped with BYD's Xiaoyun plug hybrid system. It is understood that the two new cars will open pre-sale in April and will be officially launched on August 28.
The appearance of Skyworth HT-i and the new EV6 is basically a continuation of the design style of the current EV6, the overall shape is very simple, and the difference between Skyworth HT-i and the new EV6 is not large, the appearance is only different in the front face grille, EV6 adopts a closed design; HT-i adopts the official name of "gravitational wave aesthetics" Grid style, with T-type LED headlights on both sides, the overall feeling is full of technology, whether it is HT-i or the new EV6 design level is catching up with the current mainstream style.
Xiaobian feels that rather than two models, it is better to say that it is a model division equipped with different power versions, because the appearance has not made much difference, and the official announcement claims that it is two cars, and the intention of which is probably to expand the product matrix as soon as possible, one split to two.
In terms of power, HT-i is equipped with BYD's 1.5L Snap Cloud Plug Hybrid System, which is composed of a 1.5L engine and an electric motor, with a pure electric mileage of up to 200 kilometers, and a comprehensive mileage of 1267 kilometers, which is more excellent than that of Song PLUS DM-i.
The new EV6 will be equipped with the powertrain of the current model and will be improved for battery life. It adopts a single motor with a maximum power of 150 kW and a peak torque of 320 N·m. In terms of endurance, the new EV6 adds 100 kilometers on the basis of the current model of 520 kilometers, further eliminating users' concerns about the mileage.
Finally, BYD Automobile previously announced that it would stop producing pure oil vehicles and focus on new energy, which is nothing more than proof of BYD's absolute confidence in its new energy and plug-in hybrid, and the HT-i model equipped with BYD hybrid technology has sufficient power "bottom".
These have an advantage over competing models. Of course, Xiaobian believes that skyworth automobile should consider how to improve its own brand at present, if you do a good job in marketing and a series of things, what kind of performance can be done in the future, look forward to it together!