At the end of last year, Toyota launched the global flagship MPV - Xena SIENNA (hereinafter referred to as Xena). Since the official listing of Xena, it has been continuously welcomed by the market and has become a popular "traffic star".
All along, the high-end MPV market has lacked products that meet the diversified needs of consumers, and the emergence of Xena has changed the dilemma of the market. At the same time, as the flagship model of the TNGA architecture, Xena will undoubtedly become a new sales growth point for Toyota in the market segment.
Xena's first full sales month exceeded 5,000 units, and it achieved a remarkable "opening red" performance. Sales are now at a new high, with sales exceeding 15,000 units in the first quarter of 2022.
And The Sai Na is even more "high-end and hotter", which is very rare in the same class of models. The sales volume of the top platinum version model (the guide price is 405,800 yuan) directly accounts for nearly 40% of the total sales, and the sales volume of the version above 350,000 yuan is close to 90%.
Xena's hot sales show its charm as a "new benchmark" in the high-end MPV market, and its emergence has driven the development of the MPV market and set off a subversive consumer trend.
Xena's "phenomenal" hot sales and rare sales structure, Xena's high-quality design is one of the indispensable forces.
It adopts a closed grille and sharp headlight design, the front surrounds the "big mouth" design, and the interior of a number of chrome trim strips run through it, which looks very domineering.
With the Toyota LOGO on a blue background, it highlights its status as a high-end hybrid model, which is very stylish.
Xena abandons the traditional MPV "bloated" image, and the details of the body lines are very clever.
The body lines outline a three-dimensional model posture, and the waist line on both sides is full of sportiness and power.
The rear part of the car is very full of design, extending to the side of the "T" shaped taillights, giving the rear of the car a very dynamic temperament.
The interior is mainly warm and homely style, the center console uses a large number of soft material wrapping, the touch is very delicate, in addition to the entry model are using leather seats, the front design gives people a very delicate feeling.
Unlike traditional MPV, the front row design of Xena is more driver-centric, the various functional areas of the instrument panel are within reach, and the sedan-like layout does not have the "driver feeling" of the traditional MPV.
The use of wood grain trim in the shift area reveals a delicate sense of luxury, which is more in line with the positioning of Xena's home MPV.
Xena's mid-back space is abundant, and the multi-section adjustable seats can also ensure that passengers can enjoy a comfortable sitting position.
Xena has excellent tranquility and ample storage space, and the rear is equipped with multiple charging ports and storage compartments, making the ride very comfortable and convenient.
The whole series of Xena is equipped with electric sliding doors as standard, which supports a variety of opening and closing methods, whether it is the elderly, children or pregnant women at home, they can easily get on the car.
The third row of seats of Xena can be folded and hidden under the floor, realizing the conversion between 7 seats and large 4 seats, meeting the loading needs of consumers for multiple scenarios.
Xena not only comes standard with ACC adaptive cruise system, but also comes standard with electric sunroofs and small rear tables, so you can perfectly cope with weekend trips with your family.
In addition to the high rigidity OF THE GOA body, the XENA is also equipped with head airbags, knee airbags and side airbags as standard, which is particularly in line with Toyota's consistent safe and reliable style.
The entire series of Xena is equipped with a new 2.5L engine + motor unit of the second generation THS hybrid system, the power system comprehensive power of up to 183kW, while the WLTC 100 km of fuel consumption is only 5.9L.
The powerful power is matched with Toyota's new generation of E-CVT transmission, and the overall driving experience is very smooth.
Xena has excellent performance while taking into account good fuel economy, breaking the stereotype of medium and large MPV fuel consumption. And Xena can add No. 92 gasoline, which is more convenient for daily use.
The emergence of Xena has made consumers have more diversified choices, and the domestic MPV market is gradually being opened.
Xena's hot sales have activated the high-end home MPV market and promoted the development of the domestic MPV market and the upgrading of the product value of MPV.
Today, Xena, Highlander and Camry form the three flagships of GAC Toyota TNGA, which promotes the product upgrade of GAC Toyota and is conducive to further realizing the high value of the brand.