As we all know, the 100,000 to 150,000-class car market has been dominated by joint venture brands, and few models of independent brands can break into the hinterland and stand out. However, after the appearance of Geely Xingrui, this situation seems to have reversed.
There is no doubt that a new car will not be easy to gain a foothold in a strong market. For Xingrui, what is needed is not only excellent product strength, but also the need to complete the brand breakthrough through the strength of the level, after all, in this market segment, the concept of "must choose a joint venture brand" has long been deeply rooted in the hearts of the people. So, how did Geely Xingrui complete the breakthrough?
If you dare to fight, you can also fight
The automotive circle also follows the "law of the jungle", a new car wants to become a new benchmark in a certain market segment, it must beat the current benchmark in that segment with strength. It is undeniable that in the A-class car market, the joint venture brand model Sagittarius has become a benchmark model in this segment, and the overall strength has been regarded as the ceiling of the 100,000 to 150,000-level joint venture family car.
In the face of the joint venture old cannon, Xingrui is not afraid. In the "World Family Car Arena" activity, Xingrui "with one dozen", in the 100 km acceleration, 100 km brake, high-speed elk test, snake-shaped pile, bump test, lane keeping, automatic parking and other aspects, the results crushed the mainstream of the market joint venture models, including the joint venture old gun Sagittarius.
There is a saying on the Internet that only by working hard enough behind the scenes can it seem effortless on the surface. In fact, Xingrui dared to challenge the hot joint venture models and win the challenge, the whole process seems to be a breeze, in fact, this is the result of "fierce material" behind the scenes. For Xingrui, this is a game where the victory has long been in the chest.
Have strength so confident
Confidence comes from strength. The product value displayed by Xingrui is far from the level of 100,000 to 150,000-level models, but the product value of 300,000-level. The sense of high value is the art of Breaking the Game of Xingrui.
First, the power crosses the level. Looking at the entire 100,000-150,000-class sedan market, most of the hot joint venture models use engines with displacements of less than 1.5T, while Geely Xingrui uses 2.0TD engines for all series. More critically, this 2.0TD engine has Ward's global top ten engine genes, with a maximum power of 190Ps and a peak torque of 300N·m.
Look at the joint venture A-class old gun Sagittarius, the strongest power version 1.4T, the maximum power of 150Ps, the peak torque of 250N·m. Through the comparison of parameters, the high and low can be seen immediately.
In addition, from the perspective of power experience, Xingrui's 2.0TD engine uses a low inertia turbocharger, which establishes positive pressure very quickly, and at 1000rpm, the turbine begins to exert power. This power speed is very close to the idle speed of the engine, so just lightly pressing the throttle can get a very good power experience. The sagittarius 1.4T engine, the peak torque speed needs to reach 1750rpm, the power experience can be imagined.
Other joint venture models of the same level are either equipped with naturally aspirated power or equipped with a small-displacement turbocharged engine below 1.5T, and the power experience cannot be compared with Xingrui. In fact, The 2.0TD power of Xingrui is already comparable to the medium power of the 300,000-class luxury car.
Second, the chassis crosses the level. In the big picture, Xingrui adopts high-strength body, low-weight bottom disc design, the widest wheelbase of its class, the wire-controlled chassis, the E-type multi-link independent rear suspension, etc., which lays a solid foundation for its excellent performance. You know, there are very few joint venture cars at this price that can use independent suspension.
From the details, Xingrui's suspension front beam change rate, mains sales backclining angle, suspension rubber sleeve, tires, stabilizer bars, shock springs and damping are all repeatedly verified, tuned and improved by the CEVT professional team.
From the experience point of view, The chassis system of Xingrui takes into account the comfort and sportiness, and at the same time has the characteristics of precise steering and flexible control.
Therefore, it is also reasonable that Xingrui has shown a higher level than that of its peers in the elk test, the snake-shaped pile winding test, and the bump test.
Third, the intelligent technology configuration has crossed the level. The configuration level has always been the strength of independent brand models, especially in the current rapid advancement of intelligence and electrification, independent brand models are fully leading joint venture brands in terms of intelligent technology, which is not exaggerated at all. Xingrui is equipped with a very rich intelligent technology safety and driver assistance configuration, and the CMA super matrix "remote control chassis" supports the realization of high-level automatic driving assistance and L2 level automatic driving technology.
And the joint venture car at this price point, take Sagitar, even if it is a high-end model, the intelligent technology configuration is not rich, especially the active safety configuration and auxiliary driving configuration, which still need to be selected later. It is no exaggeration to say that in terms of intelligent technology, the level of joint venture brand models is still a certain distance from Xingrui.
In fact, geely Xingrui's intelligent technology configuration has been able to compete with 300,000-class luxury new energy models.
The product strength has crossed the level, and the sense of value has exceeded the level, which is the magic weapon for Geely Xingrui to break through upwards. At the same time, it is also a high-value product like Xingrui that allows the Geely brand to break through the barriers of the joint venture brand and win consumer recognition.
Sales are the strongest testimonial
With the intensification of competition in the automobile market, the speed of car companies to push new cars has accelerated, a variety of new cars have been listed one after another, the market call is very high, a lot of applause, but in the end most of them are wind and rain, small, and the real applause and seats are only rare. Among them, Geely Xingrui is one of the models that are popular and popular.
In fact, when I saw The "bold words" of the "family car subversive" shouted out by Geely Xingrui, I believe that many people are like the author, in addition to the short excitement of the brain, it is more of a question in the mind: Can Jili Xingrui really do it? It is bound to be very difficult to get a piece of the market in a market segment that has long been dominated by joint venture cars.
However, Geely Xingrui did it, and it was very beautiful. In the face of the tight blockade of the joint venture brand, Xingrui is not afraid at all, and with its excellent strength, it has driven straight into winning a place. From the listing to the present, the sales volume of Geely Xingrui has gone all the way up, which is enough to prove that consumers recognize this strength.
In 2021, when the market situation is complex and changeable, the annual sales volume reached 133596 vehicles; the cumulative sales volume in the 16 months of listing exceeded 170,000 vehicles, with an average monthly sales of more than 10,000 vehicles, which shows that Xingrui is not a "meteor" like a short-term popularity, but a continuous hot sale full of staying power.
In the face of the post-epidemic era, Xingrui will use its subversive product strength and user experience to break the barriers of joint ventures with high value, and at the same time be highly recognized by the market, it will set up a model of China's high-value cars and show the achievements of China's high-end automobiles.
Automotive observers argue that:
How to achieve a breakthrough in the 100,000-150,000-level home car market? Geely Star is the standard answer.
In the past, if someone asked, what kind of car should be bought with a budget of 100,000 yuan? I probably don't hesitate to answer, focusing on the best-selling joint venture cars. Now it is different, independent brands also have good products that can be "taken", such as Geely Xingrui, which is crushing the joint venture models at the same price in all aspects.
With the continuous advancement of Geely China's "Star" series, Geely's high-end process has also been strongly boosted, and the strong market pattern of the joint venture brand that has been formed for a long time has also been completely broken.