Domestic BMW X5 listed, configuration / size and price, everywhere is a "surprise"!
A while ago, when the model was just launched, Xiaobian wrote an article called "100,000 cheaper than imports!" Can the domestic BMW X5 beat the GLS/Q7? The article, which analyzed the prospects of the domestic BMW X5 at the time, previously concluded that "compared with the imported version of the model and competitors, its product power is very strong." Not only is the price the lowest of the three, but the size has also become the largest of the three, so for the current X5, consumers who want to buy GLS and Q7 can still consider it! ”
The summary mentioned two important points, one is the price; the other is the size, and according to the model listing and delivery, BMW did not disappoint everyone", according to the Beijing BMW dealers learned that the purchase of domestic BMW X5 30Li and 40Li two models, must be added to the guidance price of 29,800 and 49,800 yuan of decoration fees. After the "mark-up", the price of the 3.0T 40Li model has exceeded the 2020 imported version of the X5, and even 69,000 yuan more expensive.
Calculate an account, the current guidance price of the domestic BMW X5 30Li model is 605,000 yuan, including the 29,800 "decoration fees" and 53,000 purchase taxes and 13,000 insurance premiums added to the car, the landing price is about 700,000 yuan. The 40Li M model faces higher decoration fees and purchase taxes, and the original guidance price of 775,000 yuan is about 820,000 yuan. Seeing this, how do consumers who want to buy domestic BMW X5 feel?
Of course, BMW is not "no one in sight does not take consumers seriously". The salesman said that the additional decoration of the car purchase includes: film (original), foot pad, recorder (original), trunk mat, plating, deodorization in the car, etc. Should I say that I don't want to say, see here Xiaobian wants to ask if these things are really worth the "mark-up" fee? In addition, BMW's operation, a rise and a fall trance, as if the domestic BMW X5 is not cheaper than the imported BMW X5.
Not only that, bmw 4s store also revealed that the Shenyang factory has been stopped due to the epidemic, and the vehicles have basically stopped, so the vehicle supply is relatively tight. According to the owner of the interview, the current order of domestic BMW X5 has to wait until June or July to pick up the car, and the meaning of the specific words is self-aware.
Is the domestic BMW X5 really sincere enough?
On the surface, configurations such as wireless charging, HARMAN Caton audio, lane departure warning, parallel assist and other configurations are standard in the whole series, and the higher configuration is also equipped with HUD head-up display, driving recorder, 360 ° panoramic image, laser headlights, smart touch key, etc. At the technical level, the car machine system is equipped with Tmall Genie, CarPlay, Baidu CarLife, "Tencent Small Scene" function and a number of third-party APP, of which the "Tencent Small Scene" function contains a variety of Mini Programs, covering audio-visual audio-visual, children's education, food recommendation, travel entertainment, etc.
But in fact, these configurations are really good for the time when they did not know about the "mark-up" thing before, but the follow-up encountered the "mark-up" problem, and these things are not worth our own constant. In addition, the BMW X5 entered the country is not originally sealed, there are increases and subtractions to describe it is very appropriate, for example: the leather on the original imported version of the model has been replaced by Sensafin soft synthetic leather, the front leg rest is cancelled, and the engine start and stop is canceled. In terms of power, whether it is a 2.0T or 3.0T engine, its maximum power is lower than that of the imported version.
In fact, the biggest selling point of the domestic BMW X5 is to lengthen the wheelbase and lower the price, but the emergence of the "mark-up" event seems to be to beat the domestic BMW X5 back to its original shape, that is to say, the selling point of the domestic BMW X5 is only the wheelbase, nothing more! So why don't consumers buy the already big Mercedes-Benz GLE and Audi Q7? And why should we be angry with "mark-up".