As everyone expects, the year 2022 that has arrived is the year when Chery Automobile is breaking through.
In 2021, Chery's market performance can be described as smooth sailing. In the whole year last year, Chery Group's total sales reached 961,900 units, an increase of 31.7% year-on-year, and the overall growth rate ranked among the best in the industry.
It is worth mentioning that a large part of Chery's sales volume comes from overseas markets.
In the past year, Chery's overseas exports in many parts of the world reached a staggering 269,000 units, an increase of 136.3% year-on-year, and for the 19th consecutive year, chery won the first place in the export volume of Chinese brand passenger cars, becoming the most successful Chinese automobile brand "going to sea" so far.
To this end, Chery has once again conducted in-depth insights and reflections on rejuvenation and globalization. Just after entering February 8, 2022, Chery Automobile officially announced its first global car: OMODA 5 officially rolled off the production line; after two months, Chery Automobile announced the Chinese name of OMODA 5 - "Ou Mengda". At this point, Chery has stood on a new height and told the world about its global dream.
Ou Mengda "broke through" the world
Chery was founded in 1997.
At that time, limited by the technical bottleneck, almost all Chinese auto companies could only choose Sino-foreign cooperation to produce products through the introduction of technology, and China's auto industry was also in the era of "market for technology". At the beginning of its establishment, Chery also purchased second-hand production lines eliminated by others from abroad, but soon found that foreign brands really brought only eliminated technology.
Chery also realized that the core technology must be firmly in its own hands, and everything must rely on itself. Later, "Technology Chery" came into being.
At the 2021 Shanghai Auto Show, Yin Tongyue, chairman of Chery Automobile, said in an interview with the media: "Chery and I have not forgotten our 'original intention', my original intention is to use professional directors to lead the team to build a national automobile brand; Chery's original intention is to create a well-known 'century-old store'." ”
Time passes.
Perhaps this determination makes Chery's first global model, Ou Mengda, look even more distinctive. And this difference, first of all, is reflected in the appearance.
From the outside, it is different from all chery models on sale. As the first model of Chery 4.0 products, the appearance of Ou Mengda can be called the most recognizable SUV of Chery at present.
Its front face adopts an irregular hollow design, similar to the diamond chrome style for embellishment, so that the front face looks full of fashion trends, and the middle is connected by a banner through-type chrome trim, so that the front face is not lacking in a sense of refinement. The two sides of the intake grille are split headlamps, and the light group adopts LED light sources and an up-down layered layout structure, which enhances the three-dimensional sense of the entire front face. In terms of size, Ou Mengda is 4400/1830/1588mm in length, width and height, and the wheelbase is 2630mm, which can be seen from the size that this is a model for young people.
In fact, from the moment of its birth, this car revealed Chery's determination to break through the global youth market.
The first is the name, before the car was unveiled, Chery attracted young people from more than 30 countries around the world to name this global model through global naming, and the final name was to stand out among more than 10,000 programs, which not only had a sense of participation, but also resonated with young people around the world.
The second is the competitiveness of globalization. As a global model, Ou Mengda has undergone global limit testing, carried out adaptive development according to local conditions in many places around the world, and tested according to global standards for many times in the research and development stage, fully meeting the five major collision standards of China C-NCAP, EU E-NCAP, Central and South American L-NCAP, Southeast Asia ASEAN-NCAP and Australia A-NCAP, which represents that Ou Mengda has five-star quality that meets global standards.
In addition, Ou Mengda is equipped with Chery's most gold-containing Kunpeng powered 1.6TGDI engine, and zero hundred acceleration takes only 7 seconds. In addition, with the blessing of Chery's new generation of "Lion 5.0 AI Technology Smart Cockpit", Ou Mengda has a very high degree of intelligence and playability.
It is understood that in addition to the Chinese market, Ou Mengda will also be sold to Russia, Chile, South Africa and other more than 30 countries and regions around the world. It can be said that with Ou Mengda as the beginning, Chery's globalization and rejuvenation will enter a new stage. Even so, if we say that globalization is the strategy and rejuvenation can be summarized as a generalization of Chery Automobile, it seems a bit superficial, and Chery's "ambition" does not stop there.
Tiggo 8PLUS Kunpeng e+ "Corner Overtaking"
While other car companies have fully competed in the Red Sea, Chery has been immersed in research and development and has gained a lot.
From the macro level, Chery has opened the "offensive mode" at the R & D end, cast a wide net on new technologies such as software technology, chip technology, battery technology, etc., and continues to follow up a new wave of technology related to the Internet and intelligence, and has more and more cooperation with Internet companies such as iFLYTEK and Ali.
Chery's outstanding sales performance in recent years is the best embodiment of Chery's technical research over the years. If technology is the foundation of Chery, then innovation is the soul of Chery. This can be perceived from the recently listed Tiggo 8 PLUS Kunpeng e+.
It is true that there are already enough independent brand plug-in hybrid technologies on the market, whether it is BYD's DM-i, Changan's iDD, Great Wall DHT or Geely's Thor Power, all of which have formed a situation that can compete head-on with "Two Fields", so what are the core advantages of Kunpeng DHT on Tiggo 8 PLUS Kunpeng e+? In short, it is "3 engines, 3 gears, 9 modes and 11 speeds".
What is "3 Engine 3 Gear 9 Mode 11 Speed"?
First directly list the parameters, the highlights of this technology are three: 1, the platform fully integrated oil / electricity / hydrogen hybrid system; 2, the only Chinese brand 3 physical gears; 3, 100 kilometers of comprehensive fuel consumption of 1.0L, loss of power fuel consumption of 5.0L.
Its core technology is that the gearbox structure integrates two motors + a 1.5T engine, whether it is an engine or two motors, can drive the vehicle alone, which constitutes a "3 engine". At present, the two-wheel drive version can already achieve 7 seconds of 100 km acceleration, and in the subsequent 4WD version, the 100 km acceleration time is increased to less than 5s.
In addition, the biggest difference is the use of a 3-speed gearbox, which is also the only one in Chinese brands, such as BYD DM-i's single-speed gearbox design, which can drive the vehicle directly through the reduction gear in a fairly limited speed range, which is difficult to take into account both fuel saving and high performance, which is easy to lead to lack of smooth power. The kunpeng DHT's three-speed transmission can better play the function of the engine, can better meet the low-speed, medium-speed, high-speed power needs, and cope with more comprehensive driving conditions.
It is precisely because of the outstanding technical advantages, coupled with this set of hybrid technology mounted on Chery's most popular model - Tiggo 8 PLUS, so that Chery Tiggo 8PLUS Kunpeng e+ once launched, the order exceeded 5,000 units; enough to see the warm feedback of consumers on this car.
The reason for this will be found that the popularity of the Tiggo 8PLUS Kunpeng e+ is not without reason.
The price range of the Tiggo 8 PLUS Kunpeng e+ is 151,800-165,800 yuan, while the Price range of the Kunpeng version, that is, the fuel vehicle, is 141,900-169,900 yuan. The hybrid version has a combined maximum power of 240 kW, which is higher than the maximum power of the fuel version of 187 kW. From the price point of view, the hybrid version of the model with a lower price can be exchanged for higher power, lower fuel consumption and green card advantages, which reflects Chery's art in pricing, after all, the self-developed technology is better at cost control, and more intelligently, compared with competitors, the price of Tiggo 8 PLUS Kunpeng e+ also occupies an advantage.
In fact, in addition to the advantages of Kunpeng DHT empowerment such as low fuel consumption and strong power, Tiggo 8 PLUS Kunpeng e+ also has many advantages. For example, the intelligent experience is not absent on the car; as a medium-sized SUV, it provides users with a 5+2 seat layout and brings 1930L trunk space, which can be said to be enough to meet the needs of the family.
It can be said that from technical advantages to product advantages, Chery has created a full-dimensional competitiveness of the group for Tiggo 8 PLUS Kunpeng e+, in this period of time when the independent hybrid competition pattern has been basically formed, with Tiggo 8 PLUS Kunpeng e+ as the beginning, Chery may be able to rely on technical advantages in the field of hybridization in exchange for the arrival of comprehensive advantages.
Write at the end:
The wise change from time to time, and the knower follows events.
Yin Tongyue said that in fact, traditional enterprises such as Volkswagen, Toyota and FAW are advancing rapidly on the traditional track on the one hand, and on the other hand, they are constantly rapidly opening up new tracks, and Chery is the same.
When we review Chery's recent main models, we are pleasantly surprised to find that Chery is using a highly competitive product, through technical advantages, slowly forming a category advantage, whether it is the younger Ou Mengda, or the more technical gold SUV Tiggo 8 PLUS Kunpeng e+, which illustrates this point.
It is understood that Chery will launch a new model in the high-end car market, or named "Arrizo 8"; at the same time, Tiggo 8 PRO will also be officially launched at the Beijing Auto Show.
From cars to SUVs, from youthful to new energy, Chery is forming a complete brand moat.