Nearly a month after a microelectric model called Changan LUMIN entered the public eye and attracted strong attention in the middle of last month, the discussion about this product has not dissipated. Today, Changan Official Micro released a long picture poster of the product to respond, compared to the previous simple body color display, this time the official released more details about Changan LUMIN, it is not difficult to see that the brand side has high hopes for this car, and the pattern of the A00-level market may therefore quietly change.
This time, the official Changan LUMIN poster interpreted it from five aspects, in turn, headlight design, body size, product color matching, texture experience, and wheel hub style. Although the relevant copy is only a few sentences, but I believe that they are the strong selling points of Changan LUMIN, it is worth mentioning that the official claim that the car is the widest in the same level, compared with the size of several popular models such as Hongguang MINIEV, it is true that Changan LUMIN is better, which means that the user's riding experience will be unprecedentedly improved.
In addition, just like the "upper eyelids" like the frosted headlight design, fully reflects the designer's confidence and humor in capturing the mentality of young consumers, such ingenuity adds more fun to the already agile Changan LUMIN, and the hidden door handle design, as well as the modified style of the wheel decoration cover, are confirming the car's good intentions at the beginning of the design, the so-called micro-knowledge, from changan LUMIN's intentions, it is not difficult to find how sincere the travel upgrade it advocates.
As far as the current A00-level market pattern is concerned, Wuling Hongguang MINIEV can be described as a ride in the dust, through the introduction of new product matrix and dazzling marketing methods to come out on top, but put aside the vain performance to return to the essence of travel must be admitted from the recognition, to provide consumers with quality products and services is still the foundation of the brand. Although it cannot be said that the former's status may be shaken by the emergence of Changan LUMIN, there may be follow-up actions waiting for release, and the hidden strength of this car will be further revealed.
"Travel upgrade, I choose LUMIN" - it can be said that Changan Group almost expressed its confidence in the product in a posture of indomitable, in fact, it is also a solemn commitment to consumers, in the proposition of launching the experience upgrade, the forefront is those who dare to look up at the stars of the enterprise, from all indications, Changan LUMIN will undoubtedly carry this banner, and take this opportunity to establish a new travel standard for the A00-level market.