When the game is integrated with reality, the personalized Wuling is really what the people need?

1

personality? It's personality

Regarding the Macro Mini EV, it goes without saying that I know what attracts everyone. Smaller than K-car, it is both fashionable and beautiful, plus a variety of colors, colorful and personalized shapes that fit the aesthetics of contemporary young people very well. More importantly, the low threshold attributes of pure electric licenses and the close and close selling prices are difficult for young consumers to refuse.

The GAMEBOY version (hereinafter referred to as the GB version) listed this time, I personally think it is even more attractive than the ordinary version, and most of the attractions may be male consumers, especially after Wuling Hongguang joined "Horizon 5", so that this person is more looking forward to this GB version.

With the name GAMEBOY, there is no doubt that the new car has a gameplay element. On the basis of the original Hongguang Mini EV, the front and rear headlights of the GB version were replaced by the style of the ordinary version to the cyberpunk X-type headlights seen now, the front bumper below was also replaced by a style similar to the gamepad, the rear of the car also moved a little carefully in the details, and the rear bumper added a design that echoed the shape and the front bumper, which fits the theme of the entire game.

Compared with the ordinary version of the miniEV, in fact, the GB version as a whole has become more personalized, especially in the details of more suitable for the game elements of the embellishment, like the side skirt, the position of the front / rear bumper, have made the color of the collision with the body, in the look and feel is more special than the ordinary version.

And the wheel hub style is also a fairly bright presence in the original wheel hub, taking the interstellar roaming theme of this shooting as an example, the entire wheel hub is like a gamepad button up and down left and right, there is indeed a kind of game style of the two-dimensional sense.

The size has also changed, the GB version of the 200km endurance version (300km endurance version) has a length, width and height of 3061/1520/1665 (1659) mm respectively, and the wheelbase has also increased to 2010mm, which is further increased compared to the Macromini EV space.

The INTERIOR OF THE GB VERSION IS ALSO MORE YOUTHFUL IN COLOR MATCHING, THE DOOR HANDLEBAR, AIR CONDITIONING OUTLET, AND THE POSITION OF THE STEERING WHEEL CENTER ARE EMBELLISHED WITH CONSPICUOUS COLORS, THE STEERING WHEEL ALSO USES THE CIRCULAR CENTER DESIGN INSTEAD OF THE PREVIOUS THICKER STYLE, AND THE CENTER CONSOLE IS NO LONGER A LIFELIKE HARD PLASTIC, BUT ADDS PRISMATIC DECORATION.

In such an ultra-small size car, it is also possible to change or add to the headlight shape, encirclement, luggage rack, interior decoration, etc., which is still quite intentional for the Hongguang miniEV GB version.

2

Optional≠ you choose to dress me

The Chao Chuang kit includes eight official car stickers, eight decorative pieces, seven trend color bracket accessories, six wheel covers, four bright color car films, as well as roof luggage, luggage racks and other accessories for us to choose and install on our car.

As mentioned earlier, Wuling officially launched a "domestic first original personalized customization service platform" LING LAB, which is to give users free customization. Open this custom interface, you can see the same version selection as electronic products, here LING LAB is not to provide a basic model for us to do addition, but basically based on the four theme models to add and subtract.

We can click customize on the four theme models, enter the detailed customization page to see a wide variety of options, a total of four categories, namely vehicle skin, body kit, roof luggage, wheel decoration. Each of the big categories of options includes the previously mentioned Tide Creation Kit, like the vehicle skin can choose the color change film, personalized car stickers, sunglasses, body kits for chrome decoration, bumpers, fenders, etc., and each kit option, you can adjust the color, quite fun.

The customization page also has a regular number of optional packages for users to choose, a total of four different levels of optional packages are provided, namely the heart-blowing entry bag, the theme exploration package, the capriccio theme package, the trench dream bag, the corresponding price is 2018 yuan, 3568 yuan, 5268 yuan, 8968 yuan, to the top of the trench dream bag as an example, it provides a color change film, a new style of hub cover, luggage rack crossbar and luggage.

With this private customized attribute alone, the GB version can play more of the user's own program, and so many options can definitely meet the personalized needs of the user group.

3

Is private customization the future trend?

Macromini EV

The GB version of the free customized gameplay allows users who demand more of their cars to have more unique and personalized changes, rather than the same models and arranged options.

In fact, private customization or optional packaging has slowly begun to appear after the global popularity of such products as automobiles. Like mitsubishi's early Mirage XYVYX, its roof design at the time offered three options, one was a panoramic sunroof, a sunroof plus storage box, and an exaggerated roof video kit with video equipment provided by Sony.

However, at that time, due to price, technology and other limitations, there were not many options that could be selected or replaced in terms of technology, and many models were still like the various wheel styles we are familiar with now, a variety of interior colors/materials to choose from, and so on.

Coming to the hands of top luxury brands, it is from this choice to meet the role of the owner's sense of honor, a customized private log interior, a pair of high-grade leather seats, have become the manufacturers to meet the owner's personality options.

After entering the era of electrical and intelligent, the change of technology direction has made the function and experience the next customized goal. From the earliest Tesla, to the current Wei Xiaoli online booking options, the selection of more advanced driving assistance functions. Optional functions are richer and more intelligent car machine system, optional dimming canopy, electric suction door and other configurations, choose a larger capacity battery, more powerful motor, these with the changes of the times of private customization is still designed to meet the user's personal enjoyment.

With the development of new technologies such as intelligent driving and intelligent interaction, the customization of intelligent functions will largely become an important step in the future purchase of intelligent cars. The encounter between smart cars that pay more attention to functional performance and a new generation of car owners who pay attention to the actual experience of functions is destined to become more and more popular in the automotive market after that, which is also a kind of progress for car manufacturers and consumers to understand each other.

brief summary:

Since the birth of the Hongguang Mini EV car, Wuling has been doing things that meet the needs of this era, and this GAMEBOY version is another direction of development. In reality to give users a chance to play their imagination like a game, before this no model can do so, Hongguang miniEV itself has great personalized potential, coupled with so many accessories provided by LING LAB, it is difficult for players to refuse, I believe that the later launch of the Hongguang miniEV convertible version also has a wealth of play attributes. (Text: Pacific Auto Network Gao Zijian)