Smart Genie #1 official promo is coming, in terms of body size, the new car is 4270 mm long, the width is 1822 mm, the height of the car is 1636 mm, and the wheelbase is 2750 mm.
Exterior features a two-tone body, suspended roof, concealed door handles, frameless doors, and through-taillight designs.
In terms of power, it adopts a rear-mounted drive motor, with a maximum power of 272 horsepower, a peak torque of 343 Nm, and a maximum speed of 180 km/h. Equipped with a ternary lithium battery with a capacity of 66kWh, the WLTP operating range is between 420-440 kilometers. Slow charging takes 3.5 hours from 10%-80% charging, which can be shortened to 30 minutes if 150kW DC fast charging is used.
【1】Smart Genie #1 high-end pure electric small car, the price will not be low!
Smart Genie #1 is positioned as a high-end all-electric small car. Judging from its body size, the length is only 4270 mm and it is not large. Judging from the size of the body, it is about the same size as the BYD dolphin. Now the price of BYD dolphins is 102,800 to 130,800, and the price is very cheap. But the Smart Genie #1 is certainly not a cheap car to sell, as it comes with a larger capacity battery. In contrast, the BYD Dolphin is only equipped with a 44.9 kWh battery. The Smart Genie #1 has a battery capacity of 66 kWh, so the range will theoretically be longer.
Not only that, the smart genie #1 is also equipped with a more powerful drive motor, 272 horsepower and 343 Nm. We compare BYD dolphins. It can be found that the top model of BYD Dolphin is only 177 horsepower, 290 Nm, and the most entry-level model is 95 hp and 180 Nm. So there's no doubt that smart genie #1 has a lot better power performance.
So the larger battery has stronger performance, which means that the car will not be very cheap, and I estimate that the price of the top should be close to 200,000 or more than 200,000.
[2] Smart Genie #1 is similar to the MINI or Beetle of the fuel car era
So from the size of the model, including the price I just estimated, the smart genie #1 is a very rare high-end pure electric car in the Chinese market. This localization is somewhat similar to MINI, or Beetle. So from the size of the model, including the price I just estimated, the smart genie #1 is a very rare high-end pure electric car in the Chinese market. This positioning is somewhat similar to the fuel car era MINI, or the Beetle's positioning in the Chinese market. Looking at it this way, Smart Genie #1 is a niche car!
[3] Geely wants to build smart into an international high-end fashion brand
Nowadays, smart does not belong to Mercedes-Benz, it is Geely and Mercedes-Benz, the two sides injected 5.4 billion yuan in a 50:50 ratio, the two sides set up a smart brand global joint venture, called "Smart Automobile Co., Ltd.", Mercedes-Benz's global design department is responsible for design, Geely Holdings Global R & D Center is responsible for engineering research and development. Therefore, smart's brand positioning is still a global brand.
And smart genie #1 was also first released overseas, although it is produced in Chinese factories, but the sales are global sales.
[4] Smart genie #1 I am afraid that it is difficult to have a market in China
First of all, the price of smart genie #1 will not be too low, I just said, this is a relatively niche model, the estimated price will be about 200,000 yuan, for such a price, in fact, users can already buy a lot of medium-sized cars. Even in the domestic new energy vehicles can also buy very good pure electric vehicles. So such a small size and relatively high price are the most important reasons that prevent it from becoming a best-selling car.
Secondly, at present, the pure electric cars in the Chinese market, such as Euler Good Cat and BYD Dolphin, I think the product strength of these models has been excellent enough. And the price may only be about half that of Smart Genie #1. So for users, it seems that there is not much need to spend twice the price to buy Smart Genie #1.
But the overseas market is different, the smart brand currently has half of the Mercedes-Benz shares, so under the influence of the Mercedes-Benz brand, it is estimated that he can still have a good degree of attention in the overseas market. And in terms of the spending power of foreign users, they may not feel that the price of Smart Genie #1 is high.